Lambda Health: HR Strategies for Post-Pandemic Business Growth

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This report analyzes the human resource strategies for Lambda Health, an Australian healthcare provider operating in Sydney and Melbourne, in the context of challenges posed by the COVID-19 pandemic. It identifies current problems such as employee refusal to comply with vaccination mandates, a large number of female staff on parental leave, and disruptions to health services leading to a decline in ROI. The report uses SWOT analysis to assess the company's internal strengths and weaknesses, as well as external opportunities and threats. It discusses how HR strategies can align with business objectives, including expanding facilities, providing quality healthcare, and improving ROI back to pre-pandemic levels. The Schuler and Jackson model is used to identify HR strategies related to innovation, quality, and cost focus. Recommendations are provided to enhance productivity and ROI, including encouraging innovation in medical equipment, developing responsive websites, automating operations, and seeking patient reviews. Desklib offers similar solved assignments and past papers for students.
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Human Resource
Strategy
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Table of Contents
INTRODUCTION ..........................................................................................................................2
MAIN BODY...................................................................................................................................2
1.Current problem .................................................................................................................2
2.Compiling with business objectives....................................................................................5
HR Strategy ...........................................................................................................................6
Recommendations............................................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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INTRODUCTION
Human resource strategy is a long term plan for the overall business to manage the
human capital to align it with the business activities which helps in setting the direction for all
the key areas of HR that is appraisal, hiring, performance appraisal, development and
compensation. The chosen company for this discussion paper is 'Lambda Health' which operates
in Sydney and Melbourne, Australia. It is currently has one facility in Sydney and another one in
Melbourne with same strength and employees. It further explains various management theories
and models(Chapman and et.al., 2018).
MAIN BODY
1.Current problem
The Covid -19 has led to major loss of human life globally and brought a biggest
challenge for the public in their health, food system and the world of work. Millions of
enterprises face an existential threat and this pandemic has risked the millions of livelihood at
risk. Agricultural workers while feeding the world leads to the high level of poverty, poor health
or malnutrition (Chen, Chuang and Chen , 2018). Due to pandemic crisis, food security, public
health, labour issues arise. In the context of Limbda health, the employees have refused to
comply with the NSW and Victoria state government vaccination mandates and the contracts
also have been terminated. Some issues are such as there is a large group of female at the
workplace in the staff who are on parental leave which is affecting the working of the company.
The pandemic has caused disruptions to health services in the past two years which
directly lead to decline in ROI where ROI is a performance measure which is used to measure
the profitability and efficiency of the company (Fei and et.al., 2019).
Environment Scanning
In order to deal with various issues in Lambda Health organisation, management team is
looking to resolve the issues with the help of environment analysis. Environment analysis allows
the organisation to ascertain its internal and external elements which can affect the business in
positive or negative manner. It mainly focuses on the factors which helps in changing the
environment and formulating a effective marketing strategy for the current position of the
business. In order to develop the HRM strategies SWOT analysis is used to figure out the inter
strength with weaknesses and external opportunities and threats are explained below-
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Internal Factors
Strengths Ways to exploit Weaknesses Ways to reduce
Marketing Healthcare is rapid
industry in which
marketing plays a
main role to
communicate and
provide value to their
target market. Lambda
healthcare has strong
base in marketing as it
promotes important
medical services to let
physicians features
and promote their
medical services.
Expansion The healthcare
company is facing a
issue in the growth
strategy company it
can be reduced by
making proper market
expansion strategy
with specialized
services and improved
equipments.
Management team The organisation
provides best level of
health care and offer
best quality patient
care that is all because
of its management
team.
Limitation of human
resources and staff
Human resource in the
healthcare industry
allows the system to
run efficiently. As
there is problem of
workforce in the
organisation regarding
working hours. The
company can reduce
this by providing
flexible working
hours, part time or
alternate days working
specially women and
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the men who are on
parental leave.
Moreover, new people
can be appointed with
more work flexibility.
Skilled medical staff The organisation has
the responsibility of
promoting the quality
and bringing the safety
measures for patients.
Adverse change in
government policies
Changes in the
consumer protection or
tax legislation can be a
challenging situation
for the health care
industry so, the
company can advise of
expert groups or
government leaders.
External Factors
Opportunities Ways to exploit Threats Ways to reduce
Need for serviceline The demand for health
care is increasing day
by day that can be a
opportunity for the
Lambda healthcare as
it can provide more
medical devices and
outsourcing in medical
equipments.
Name recognition of
competitors
Competitors stimulates
the growth and assists
to perform better in the
market. The healthcare
company can increase
its online presence
which can benefit it to
gain more name and
recognition.
New technology and
equipments
New technology and
equipments allow the
company to expand
more and treat
Market competitors
with new equipments
It can be threat to the
company so, it take the
help of professionals
who can suggest the
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customers better by
offering tools to
perform their functions
efficiently and to
better monitor the
treatment of medical
conditions.
best equipments to
meet the changing
needs of customers.
2.Compiling with business objectives
Being reflected to the provided scenario at Lambda Health being operating in Sydney
and Melbourne, Australia. The respective health organisation in respect to COVID-19 pandemic
have faced multiple difficulties. These difficulties were inclusive of changing working
environment, management of extra client, providing of extra staff facilities at the site etc.
Approaching to better initiatives for the Lambda Health and being HR director at the given firm
there were several objectives as guided by CEO of the institute. Such objectives being provided
reflected towards better approach of the organisational firm in respect to deal with the similar
situation as when occurred in future (Gim and et.al., 2021).
To expand facilities over the next three years to increase capacity by 20%.
To continue provide quality health care services.
To improve return-on-investment back to 2019 levels
Being in the facility and also with the fact that, provided hospital was tasked to facilitate
better engagements with social objectives. There were various considerations on the basis of
which better efforts were being made in respect to attain such social objectives and deliver true
sense of efforts being made in respect to engage with better healthcare facilities at the region. In
respect to the given scenario there were several engagement of activities being produced in the
healthcare firm. Following are some measures on the basis of which social care objectives of the
given hospitality firm can be considered (Guerrero, Cayrat and Cossette, 2021). Social distancing: In the healthcare firm, there will be several considerations for which
better techniques with compliance to government policies will be taken into
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consideration. For the process, key considerations to social distancing in variety of
operational activities of the healthcare firm will be taken into consideration. Communication: Another measure which can be taken into consideration with respect to
compiling through objectives of the given firm includes effective communication. An
attempt for adopting of effective communication will be clarified in service firm. This
will engage operations of business firm in accordance to compliance to pandemic
guidelines and will avoid wastages of resources in the firm.
Technology: Use of technology will be the most considerable factor for the operational
firm. For the reason being, it will be treated for the basis on which effective strategies can
be developed which will be in accordance to capturing business market. This will engage
operations of the healthcare firm towards most diverse way on the basis of which
operations of healthcare firm will develop better productivity and will contribute the most
towards completion of social objectives of the business firm (Macke and Genari,2019).
HR Strategy
The organisation is facing the issues on HR strategies which were discussed with the new
HR team in order to overcome the issues with the help of Schuler and Jackson model. This
model has has various stages in which it helps to frame a desired competitive strategy that can
contain cost leadership or differentiation , behaviour of employees in degree of teamwork,
various HR practises and outcomes so that the activities of the employees can be aligned with the
desired goals of the company.
Identified HR strategies with the help of Schuler and Jackson model is explained below-
Basis Innovation Quality Cost focus Cost leader
Focus of the firm Skilled staff with
better services
Staff retention
with flexible
working hours.
Efficient way to
provide service.
Access to
working capital.
Leaning and
development
Encourage more
growth strategies
Encourage well
trained and new
staff.
More focus on
training to new
staff.
Effective training
of new people.
Employment Hiring new
people and talent
Retain the best Cost effective
staff and
Staff recruitment
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for the
organisation.
employees. professionals. at cheap rate.
Compensation Main focus on
risky factors.
Best in the market Market
competitive
Less cost of staff
Performance
management
Focus on
competition of
market.
Focus on the
performance of
new staff.
Focus on the
overall
management and
its behaviour.
Output focus.
The Covid-19 has touched all the sectors of the society like in health industry the employees are
working long work hours, and shifts which are combined with stressful demanding work which
lead to extreme level of fatigues and poor sleep pattern. Many other companies are also facing
the same issues of changing the employment environment for health sector's employees and
workers. In relation to the above mentioned company there are issues on the different basis such
as work flexibility, growth strategy and regrading professionals which can be solved with the
help of HR strategies in reference to health care are as follows-
Recruitment and selection- The organisation can recruit new and skilled staff as there is
shortage of staff in the company some of them are on parental leave and the main portion
of workforce are women who are also on parental leave (Altin and et.al., 2018). The HR
department can attract the right candidates for the job who can be the backbone for the
company.
Performance management- When the employees got selected then performance
management becomes important. Employees have a set of responsibilities and rules
which they are required to follow and take care of. Performance management enables all
the employees to get feedback on the basis of performance and that would help in
training the employees and professionals to enhance their skills, knowledge and
capabilities.
Recommendations
On the basis of above report below are the some recommendations for Lambda hospitals
in order to enhance its productivity as well as ROI. These implementations can succours the
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management into improve their services and can create the more responsive operational channel
that will be helpful in generating more customer base (Memon and Ghani, 2018). Encouraging innovations and medical equipments- The management of Lambda
Health have to follow the approach of invention and adoption in their functions as well
as delusion. Through such practice the mentioned hospital can form the effective
measures that help them into establish the excellence service. The Lambda Health have to
be survey their operations efficiency on regular basis through which they can create the
effective medical practice. By the uses of new and updated medical equipments help into
reduces the time in working as well as eliminate the threat of misconduct-ion in process. Responsive websites- By developing the responsive websites in order to solve the
problems of patients could help the Lambda Health in order to present good brand image
in market. In instance they can form a fast and customer interference website at which
several guidelines will provide in regard to health. This type of initiative can generate the
loyal feelings in audience for hospitals practice. The management can offers the auto-chat
box section in websites that should gives the fast reply to the mentioned queries. Automate the operations- Number of hospitals nowadays are automating their functions
in order to enhance the productivity. The improvised RCM can help the Lambda hospitals
in order to enhance the claim rates and reduce the BIR expenses. By this AI enabled
technology provides the facility of patient data tracking as well as automates the follow
up in regard to clearing the claims. This comprehensive technology can boost the
company ROI which were declined in past due to some ineffective functions in Lambda
Health operations (Tavakoli and et.al.,2018). Ask for reviews from patients- The mentioned hospital have to be adopt the practice of
service reviewing through its patient. In order to create the great impression in healthcare
sector the foremost important practice is to generate better facility. In relation to create
such type of model in functions the Lambda Health can create the form that considers the
portion of review in order to service that they receive through the hospital. These
feedbacks can succours the management by taking the actions on received
recommendation through the customers ( Born, Hiemstra and Oostrom, 2018).
Form a team in for quality management- The mentioned hospital can appoint a skilled
management team that ensures the staff following the all the safety measures.
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For the smooth working of Lambda Health operations a proper management is required
with quality execution. Quality management is required for monitoring and updating the policies
which requires regulatory changes. As the quality management intends to guarantee about the
service which is consistent and as per the customer requirement. These type above mentioned
practice could succours the Lambda hospital in order to enhance its productivity as well as
functions in its performing sectors. More patients can be influenced through this practice as well
as the revenue can be enhanced Baran, Filipkowski and Stockwell , 2019).
CONCLUSION
It can be concluded that human resource management is a link between the company's
desired goals, strategies and its human resources to improve business performance. Various
issues like work flexibility, growth strategy and capability status can be resolved by using better
HR strategies to retain the existing employees. Hence, as a result of this, the working efficiency
of the company will improve which will lead to enhance the chosen company's productivity as
well as ROI. Also, the report also inferred that responsive websites, by asking reviews from
patients, forming a team for quality management or by encouraging innovations and medical
equipments that will assist the management in improving their services.
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REFERENCES
Books and Journals
Altin, M., Koseoglu, M.A., Yu, X. and Riasi, A., 2018. Performance measurement and
management research in the hospitality and tourism industry. International Journal of
Contemporary Hospitality Management.
Baran, B.E., Filipkowski, J.N. and Stockwell, R.A., 2019. Organizational change: Perspectives
from human resource management. Journal of change management, 19(3), pp.201-219.
Born, M.P., Hiemstra, A.M. and Oostrom, J.K., 2018. Applicants’ Role as (Pro-) Active Agents
in the Recruitment and Selection Process. Journal of Personnel Psychology.
Chapman, E.F., Sisk, F.A., Schatten, J. and Miles, E.W., 2018. Human resource development
and human resource management levers for sustained competitive advantage:
Combining isomorphism and differentiation. Journal of Management &
Organization, 24(4), pp.533-550.
Chen, S.Y., Chuang, C.H. and Chen, S.J., 2018. A conceptual review of human resource
management research and practice in Taiwan with comparison to select economies in
East Asia. Asia Pacific Journal of Management, 35(1), pp.213-239.
Fei, T.L.K. and Aun, L.K., 2019. The Impact of Human Resource Management Bundles on
Innovation in Malaysia. Journal of Applied Economics & Business Research, 9(1).
Gim, G.C., Ooi, S.K., Teoh, S.T., Lim, H.L. and Yeap, J.A., 2021. Green human resource
management, leader–member exchange, core self-evaluations and work engagement:
the mediating role of human resource management performance
attributions. International Journal of Manpower.
Guerrero, S., Cayrat, C. and Cossette, M., 2021. Human resource professionals’ human and
social capital in SMEs: small firm, big impact. The International Journal of Human
Resource Management, pp.1-23.
Macke, J. and Genari, D., 2019. Systematic literature review on sustainable human resource
management. Journal of cleaner production, 208, pp.806-815.
Memon, K.R. and Ghani, B., 2018. Role of Human Resource Management (HRM) Practices in
the Lean Quality Strategy (LQS) Implementation: A Case Study of Bank. International
Journal of Management Sciences and Business Research.
Tavakoli, A., Hashmi, A., Sabet, A. and Razeghi, S., 2018. Proposing a green human resource
management model on the basis of human resource management. Journal of Research
in Human Resources Management, 10(1), pp.77-104.
(Tavakoli and et.al.,2018)(Memon and Ghani, 2018)(Macke and Genari,2019)(Guerrero, Cayrat
and Cossette, 2021)(Gim and et.al., 2021)(Fei and et.al., 2019)( Chen, Chuang and
Chen , 2018)(Chapman and et.al., 2018)( Born, Hiemstra and Oostrom, 2018)(Baran,
Filipkowski and Stockwell , 2019)(Altin and et.al., 2018)
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