Lamborghini's Marketing Strategies: A Comprehensive Analysis

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MARKETING IN
LAMBORGHINI

TABLE OF CONTENT
1. INTRODUCTION
2. MARKETING ENVRIONMENT
2.1 MACRO-ENVIRONMENT
2.2 MICROENVIRONMENT
3 FOUR MARKETING P’S IN LAMBORGHINI
3.1 PRODUCT
3.2 PLACE
3.3 PROMOTION
3.4 PRICE
4 CONCLUSION AND RECOMMENDATIONS
REFERENCES

1.INTRODUCTION
Lamborghini is recognized as the popular and the fastest cars in all
over the world.

2. MARKETING ENVRIONMENT
In order to deal with these factors an organization needs to analyse the
positive and negative effects of these factors over the working
environment of an organization (Grundy et al., 2018).

2.1 MACRO-ENVIRONMENT
• It defines the analysis and evaluation of the factors affecting
the working environment of company

ENVRIONMENTAL FACTORS
• After the study done on 1500 drivers, it has been found that
Lamborghini Murcilago emits high amount of CO2. This could
be compared to large amount of trees felling equivalent to the
football pitch.

SOCIAL FACTORS
• The major factors focused by the company are:
• Trust
• Growth
• Governance
• Brand Protection

2.2 MICROENVIRONMENT
• The factors included in microenvironment are customers,
shareholders, employees and other members.

CUSTOMERS
• Lamborghini targets over the people belonging to the very
high-income group. It includes the people belonging to the
age group of 25-45 years.

COMPETITORS
• The main competitors of Lamborghini are defined as Ferrari,
Aston Martin, Porsche.

3 FOUR MARKETING P’S IN LAMBORGHINI
• PRODUCT
• Italian Sports Cars having luxury look
• Unique and Attractive Design of Cars (Stefanovics et al., 2016)
• Superior Performance
• Implementation of most advanced breaking system
• Better and Best Comfort for Driving
• High Stability and Control
• Customization of Products
• Manufacturing of the marine engines
• Branded Merchandise (Stefanovics et al., 2016)

PRODUCTS