Case Study Analysis: Lancaster-Webb's Glove Girl and Strategic Choices

This case study examines the situation of 'Glove Girl,' an employee who writes personal blogs for Lancaster-Webb, exploring the implications of her unauthorized online endorsements. The analysis delves into the value of her blog in terms of customer relationship and marketing insights, while also addressing the legal and ethical concerns. The study considers the strategic options available to Lancaster-Webb, including managing the content, monitoring the blogs, and aligning the content with the company's marketing strategies. The document also provides a comprehensive overview of the case, evaluates the advantages and disadvantages of the Glove Girl's blog, and proposes recommendations for the company to manage the situation effectively. The study also addresses the importance of ethical considerations, the role of the statutory bodies of law, and the need for consistent evaluations to enhance the quality of content advertising.

Running head: MANAGEMENT
Strategic management
Name of the student:
Name of the university:
Author note:

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MANAGEMENT
1. What is the value of Glove Girl to Lancaster-Webb?
Glove girl writes personal blogs for Lancaster Webb, which reflects the informal
relationship with the customers for delving deeper into their mind-set. Unauthorization of the
blog contradicts the legal parameters and dimensions. According to the perceptions of Will,
such sites are ‘troubling’. On the contrary, the perceptions also relates to the fact that such
sites are actually helpful, as it intimates the cusred tomers about the recent products, which
are on the verge of launching and the products to be launched by the competitors. This
information are essential for the brands like Lancester Webb in terms of gaining an insight
into the ways in which marketing strategies are to be formulated. This type of blogs are
essential in terms of coming up with strategies, which can add flexibility into the market
position of the brand.
2. Would you want a Glove Girl equivalent in your organization?
The concept of Glove Girl is exclusive to the organization, especially the decision of the
management. Unauthorization is an aspect, which needs to be pondered for averting the
illegal instances. Proper evaluation is needed for ensuring that the concept perfectly aligns in
the current business condition. Skilled and efficient staffs are needed for handling of the
criticisms in a tactful manner. However, proper application of ethical codes of conduct would
seem to be beneficial for averting the illegal instances. Taking assistance of the statutory
bodies of law would be effective in terms of making practical application of the latest
dimensions of the regulatory mechanisms into the business operations.
3. What options does the company now have to manage the Glove Girl situation?
The head of nursing in Houston is of the view that the strategic management of
Lancester-Webb is appropriate and aligns with the expectations of the customers. The
advertising strategies are pioneering in terms of increasing the customer attraction rate

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MANAGEMENT
towards the brand image. Supplying crisp contents to the Glove Girl would result in lucrative
advertisements, which would expand the customer rates. The Glove Girl can be asked to
collect contents from the customers to delve deeper into the mind-set of the customers
regarding purchasing decisions and power. One of the most important thing to do is monitor
the blogs, which are published by The Glove Girl. This approach would be effective for
averting unnecessary contents, which would deviate the business from the current marketing
trends.
The terminal points need to be detected, which would enhance the awareness about the
benchmarks, which needs to be achieved for upgrading the standards and quality of the
performance. This terminal point would be effective for gaining an insight into the areas to be
covered while writing blogs. Along with this, relevancy and sequence needs to be maintained
for ensuring that the contents regarding product launches are in alignment with the objectives.
Evaluation would help Lancester Webb to detect the drawbacks in the aspect of writing blogs
and producing website notifications. Consistent evaluations would help in enhancing the
standards and quality of content advertising.