This report provides a comprehensive environmental analysis of Land Rover within the automotive industry, utilizing several strategic tools. It begins with a PESTLE analysis, examining political, economic, social, and technological factors impacting the company. Following this, a SWOT analysis identifies Land Rover's strengths, weaknesses, opportunities, and threats, including brand recognition, CRM effectiveness, negative sales growth in emerging markets, and intense competition. Furthermore, Porter's Five Forces model assesses the competitive intensity of the industry, considering the threat of substitutes, new entrants, supplier power, buyer power, and rivalry among existing firms. The analysis concludes that understanding both internal and external environmental factors is critical for strategic decision-making and capitalizing on market opportunities. Desklib provides students access to similar solved assignments and study tools.