Land Rover's Strategic Response to Technological and Market Changes

Desklib provides past papers and solved assignments. This essay analyzes Land Rover's change and technology management.

Change and Technology Management
Student’s name-
Student ID-

Table of Contents
Introduction................................................................................................................................3
Critical Discussion.....................................................................................................................4
Conclusion..................................................................................................................................5
Reference List............................................................................................................................6

1.Introduction
Background of the topic
The essay will cover the different aspects related to managing change and technology within
the Land Rover Company. Land Rover Company was founded in the year 1948 and has been
engaged in conducting its business operations for the past 70 years (Levitt, 2017). The
Company was founded on the beach of Anglesey in the country of UK. The first Car of the
Company was unveiled to the common people in the month of April in the year of 1948. The
Company produced 4*4 vehicles and super utility vehicles that cater to the various needs and
requirements of the common people. The parent organizations associated with Land Rover is
Jaguar Land Rover and Tata Motors.
According to Knoke (2018), the interest in discovering different facts about the Land Rover
Company lies in the fact that they produce luxury cars and super utility vehicles that have
great facilities and services and cater to the various needs and requirements of the common
people. The vehicle that shall be produced in future needs to be electrified as it would help in
reducing the pollution levels. The focus is laid upon the modern and new car inventory and
the sales strategies associated with the vehicles. The new car inventory and the sales
strategies associated with the automotive industry tends to form a part of the macro trends
that affect the business operations in the market. The luxury vehicle industry tends to adopt
certain strategies to adapt to the various business cycles that exist within the market.
The luxury car industry tends to adhere to the sustainability models and cycles that has
numerous features and characteristics affecting the different business operations and activities
of the Company. Land Rover Company tends to devise strategies that help them to adhere to
the numerous laws and legislation to produce luxury cars. The essay will cover the entire
Company and its business operations at the level of execution of corporate business activities
and operations. The sales, marketing and production of the luxury vehicles will be covered in
the essay.

2. Critical Discussion
Discussing the external and internal issues
The external and internal issues are covered in the essay that helps the Land Rover Company
to conduct its business operations in a smooth and efficient manner. Jaguar Land Rover is one
of the topmost and world-class manufacturers in the world. According to Angwin and
Cummings (2017), PEST analysis being conducted helps to identify the principal issues
associated with the business operations and activities of Land Rover Company. The stability
acquired due to abiding by the political factors tends to ensure that the Company can adhere
to the numerous laws of the different countries throughout the world and this helps the
Company to implement the several strategies to execute the operational activities of the Land
Rover Company. The Company has to abide by the several rules and regulations of trade and
taxation procedures that tend to control the various business activities and operations of the
Land Rover Company.
According to Lasserre (2017), tax sales tend to increase or decrease as a result of various
governmental and organizational policies being applied upon the business operations of the
Land Rover Company. The fuel consumption tax or the tax related to setting up the
environmental standards for the luxury vehicles tend to have an impact upon the processes of
manufacturing and sales of the vehicles from the Company. There have been changes within
the spending of the government bodies and organizations that help the Company to abide by
the policies and regulations of the organization in future. According to Piercy (2018), the
Land Rover Company tends to indulge in numerous activities and devises strategies to
execute operational activities through the help of modern and advanced technological
methods and features. The investment of the government is reduced and this affects
conducting the business operations in the future with ease and comfort.
If the borrowing or lending involved tends to be any less in denominations, then the sales and
marketing operational activities of the Company are hampered and it takes a toll upon the
different business operations and activities. According to Stimmel (2016), the development in
infrastructure has been enhanced and this helps in implementing the varied range of strategies
in a smooth and efficient manner. The increased development in infrastructure tends to ensure
that the connecting links help in smoothly executing the operational activities and operations

of the business organizations. According to Christopher (2016), the changes in the trends in
the society related to establishing several buying patterns and methods in buying the luxury
vehicles of the industry tends to ensure that the operational activities of the Land Rover
Company and manufacturing of cars cater to the needs and requirements of the customers.
The people have their own choices and they require the integration of value-added services to
be developed and involved within the manufacture and development of the vehicles that are
on display and are produced to the customers. Abiding by the social factors within the
organizational setup tends to ensure that the operational activities are executed in a smooth
and efficient manner.
According to Cairns and Sliwa (2017), the social factors are of utmost importance for the
Land Rover Company to adhere to as the population in different parts of the world is
increasing day by day and the different policies and procedures involved in the execution of
the operational activities and procedures are done in a smooth and efficient manner. The
Land Rover Company tends to conduct market surveys and collects the viewpoints of the
respondents that help them to implement the several strategies in a proper and efficient
manner. The Land Rover Company tends to abide by the different norms and rules pertaining
to the development of the business and trade operations that affect the economic growth and
development of the Company. The Company has to cater to the social needs and
requirements of the customers.
With the advent of modern and advanced technological methods and concepts, newer luxury
vehicles would be produced within the organization. The Land Rover Company tends to
devise specific strategies to execute operational activities in a smooth and efficient manner.
The technological features are integrated within the development of the different vehicles and
services provided by the Company in a smooth and efficient manner. According to Hill
(2017), Land Rover is renowned for utilizing the design of cutting edge within the
manufacturing and developing its vehicles and services to promote the products in a smooth
and efficient manner. The Land Rover Company integrates aluminium technology to develop
and manufacture its luxury vehicles smoothly. The vehicles that are manufactured are thus
light in weight and can be utilized by the common people according to their requirements.
According to Schaltegger and Burritt (2017), the external issues that are found within the
execution of the varied range of operations and activities tend to pose risks as well as
provides opportunities for the Company to expand their operations into other foreign markets.

The Company has to assess the market conditions properly in order to stay ahead from their
competitors to provide their services and vehicles to the customers in a smooth and efficient
manner.
Michael Porter founded the Porters five forces model in the year of 1980. According to
Todorov and Akbar (2018), industry analysis tends to help the Land Rover Company to adopt
strategies based on the five components as included within the execution of the model in
analyzing the industry in which the Land Rover Company operates. According to Mangan et
al., (2016), Land Rover Company tends to affect the business activities and several strategies
that are executed in a smooth and efficient manner to manufacture and develop the products
and services of the Company.
According to Todorov and Akbar (2018), Porter’s five forces can be considered as a strategic
analysis tool that helps in executing the operational activities of the Land Rover Company
with ease and comfort. The five components are existing rivalry among the market
Companies, the bargaining power associated with the buyers, bargaining power associated
with the suppliers, threat of the new market players in the market and the threat associated
with the products and services that are introduced as substitutes in the market. For instance, if
there occurs a threat to the existing market entrants, then the companies associated with the
manufacturing of the vehicles tend to reduce the profits and the threats posed by the different
activities. The bargaining power associated with the buyers tends to devise specific strategies
to implement them in a proper and smooth manner. According to Hill and Hill (2017), the
different categories of buyers tend to reduce the prices to a much lower level in order to
reduce the levels of profits earned by the customers in availing the facilities and services of
Land Rover Company.
The suppliers associated with the Land Rover Company tend to adopt certain practices to
execute the operational activities in a smooth and efficient manner. For instance, if the
suppliers related to the Land Rover Company possess higher levels of bargaining power, then
the higher prices shall be extracted from the customers who would avail the services and
products of Land Rover Company. According to Kingsnorth (2019), the Land Rover
Company tends to devise a specific strategy to cater to the needs of their target groups of
customers in order to provide their services and products to the numerous customers. If the
bargaining power associated with the suppliers is of the higher levels, then it will affect the
business operations of the Company as it would fetch more money from their customers.

The threat posed by the similar products manufactured and developed by other vehicle and
automobile Companies in the market tends to ensure that the operational activities and
strategies are implemented in a smooth and efficient manner. According to Mesquita et al.,
(2017), the Land Rover Company tends to invest into framing strategies that would help them
to develop newer and modern technologies such as R&D and another efficient form of
technological methods and features that would help the Company to execute the different
activities in a smooth and efficient manner. The Land Rover Company tends to frame
strategies that would help in the execution of the different activities associated with the
manufacture and development of the products and services. If Land Rover Company fails to
integrate modern and advanced technological methods and concepts within the execution of
the different manufacturing and development of the products and services, then it would lose
out to its competitors in the market. The Company thus involves different strategies to
manufacture and develop different vehicles and super utility sports cars in the market by
integrating cutting edge design and technology within the manufacture and development of
vehicles and services.
According to Parker et al., (2016), the existing rivalry among the existing Companies within
the same market is a threat to the Land Rover Company as it has to ensure that it observes the
market conditions in a proper and smooth manner to frame specific strategies and execute the
business operations smoothly in order to manufacture and develop the vehicles. Intense
competition from market competitors such as Renault, Volkswagen and Mercedes to name a
few tends to affect the business and marketing operations of the Land Rover Company. Land
Rover tends to introduce technologically advanced and modern technological features and
methods within the vehicles and services developed in the market to cater to the needs and
requirements of the customers. According to Steenkamp (2017), the Land Rover Company
tends to adopt specific strategies to develop and manufacture the vehicles and services that
help in the execution of the operational activities that helped in manufacture and development
of the vehicles and services. The vehicles are designed in a unique way that helped in
developing the vehicles in an innovative and efficient way.
Land Rover Company tends to devise perfect strategies to implement the operations and
activities related to the Company. According to Morrison et al., (2019), the automobile
Company tends to implement the different strategies that would help to ensure that the
operational activities are executed in a smooth and efficient manner. The design innovation is
involved in developing and manufacturing the various products and services of the

Automobile Company. The Land Rover Company is renowned for integrating world-class
designs within the manufacture of its vehicles and services that tend to ensure that the
marketing activities are executed properly. The designs of the numerous cars produced in the
market by Land Rover Company tends to adhere to the strategies that are framed by the
management of Land Rover Company. A specific leadership style is required to be followed
within the Company to ensure that the operational activities are executed in a smooth and
efficient manner. Transformational leadership style has to be followed by the management of
the Land Rover Company to ensure that the operational activities are executed in a smooth
and efficient manner.
The resilience shown by Land Rover Company
Land Rover Company revamped its strategies and discarded its earlier technological methods
and followed strategies on implementing the newer models and designs within the
manufacture and development of the vehicles and services. According to Venzin et al.,
(2018), the Company focuses on aligning with the sustainable models and the various
features linked with it to execute the manufacturing processes and operations within the
Company. The Company lays emphasis on innovating by maintaining the environmental
standards and measures that help in executing the manufacturing and development of the
vehicles and services provided by the Land Rover Company. According to Nicholas and
Steyn (2017), Land Rover Company tends to adopt the several strategies that help in
executing the operational activities that have an impact on the manufacturing and
development processes of the cars. The model associated with the management of the various
environmental aspects tends to ensure that the operational activities of the Land Rover
Company are aligned with the technological aspects and methods of the Company.
The environmental management model adopted by the Land Rover Company aligns with the
sustainability strategy that ensures that proper environmental practices and standards are
maintained within the Land Rover Company. The model followed by the Company helps its
stakeholders such as the NGOs, to direct the Company in adhering to the environmental
standards and measures in order to execute the operational activities in a smooth and efficient
manner. The stakeholders gain access to the information about the strategies and models
followed by the Land Rover Company in executing the operational activities smoothly and
efficiently. The Company in a way ensures that change management is introduced and is
effective in contributing socially and advancing the lives of the different individuals.

3. Conclusion
The essay involves the different aspects related to introducing changes within the Land Rover
Company in order to implement the several strategies that help the Company to ensure that
the vehicles and automobiles are manufactured in a well-designed and innovative manner.
The overview of the Company was given and the various products provided by them to the
common people was stated. Land Rover Company produces luxury vehicles that are
technologically advanced and has numerous features that cater to the needs and requirements
of the numerous people. The Land Rover Company and its business operations are affected
by the different market conditions and the external and internal issues that exist within the
market.
The Company needs to analyse its strategies by applying the Porters five forces analysis that
provides an in-depth analysis of the industry under which it operates. The Company has huge
threats from its market competitors that it can address and resolve by developing uniquely
designed and innovative products and services. The Company has to stick to the
transformational leadership style within the Land Rover Company to ensure that its activities
are executed in a proper and smooth manner. The Environmental change model has been
adopted by the Company to execute its varied range of activities and services that enable the
organisation to maintain its profitability by aligning with the sustainable features and models.

Reference List
Angwin, D. and Cummings, S., 2017. The strategy pathfinder: core concepts and live cases.
John Wiley & Sons.
Cairns, G. and Sliwa, M., 2017. A very short, fairly interesting and reasonably cheap book
about international business. Sage.
Christopher, M., 2016. Marketing: an introductory text. Macmillan International Higher
Education.
Hill, A. and Hill, T., 2017. Essential operations management. Macmillan International
Higher Education.
Hill, T., 2017. Manufacturing strategy: the strategic management of the manufacturing
function. Macmillan International Higher Education.
Kingsnorth, S., 2019. Digital marketing strategy: an integrated approach to online
marketing. Kogan Page Publishers.
Knoke, D., 2018. Changing organizations: Business networks in the new political economy.
Routledge.
Lasserre, P., 2017. Global strategic management. Macmillan International Higher Education.
Levitt, T., 2017. The Company Citizen: Good for Business, Planet, Nation and Community.
Routledge.
Mangan, J., Lalwani, C. and Lalwani, C.L., 2016. Global logistics and supply chain
management. John Wiley & Sons.
Mesquita, L.F., Ragozzino, R. and Reuer, J.J. eds., 2017. Collaborative strategy: Critical
issues for alliances and networks. Edward Elgar Publishing.
Morrison, G.R., Ross, S.J., Morrison, J.R. and Kalman, H.K., 2019. Designing effective
instruction. Wiley.
Nicholas, J.M. and Steyn, H., 2017. Project management for engineering, business and
technology. Routledge.

Parker, G.G., Van Alstyne, M.W. and Choudary, S.P., 2016. Platform revolution: How
networked markets are transforming the economy and how to make them work for you. WW
Norton & Company.
Piercy, N.F. ed., 2018. Management information systems: the technology challenge (Vol. 40).
Routledge.
Schaltegger, S. and Burritt, R., 2017. Contemporary environmental accounting: issues,
concepts and practice. Routledge.
Steenkamp, J.B., 2017. Global brand strategy: World-wise marketing in the age of branding.
Springer.
Stimmel, C.L., 2016. Big data analytics strategies for the smart grid. Auerbach Publications.
Todorov, K. and Akbar, Y.H., 2018. Strategic Management in Emerging Markets: Aligning
Business and Corporate Strategy. Emerald Publishing Limited.
Todorov, K. and Akbar, Y.H., 2018. Strategic Management in Emerging Markets: Aligning
Business and Corporate Strategy. Emerald Publishing Limited.
Venzin, M., Vizzaccaro, M. and Rutschmann, F., 2018. Making Mergers and Acquisitions
Work: From Strategy and Target Selection to Post Merger Integration. Emerald Publishing
Limited.