Land Rover: Recommendations for Joint Ventures in China

This report focuses on Land Rover's strategic approach to entering the Chinese market through joint ventures. It identifies key challenges, including cultural differences, language barriers, and the need for market research. The report offers several recommendations for success, such as carefully selecting a joint venture partner, adapting to local culture, and effectively managing resources. It emphasizes the importance of thorough market research to understand consumer preferences and technological advancements. The conclusion highlights the significance of strategic decisions, macro-environmental factors, and the role of societal values in achieving long-term success in the Chinese market. The report references relevant books and journals to support its findings and recommendations.

Land Rover

Table of Contents
Recommendations ...........................................................................................................................3
CONCLUSION ...............................................................................................................................3
REFERNCES:..................................................................................................................................5
Books and Journals:.....................................................................................................................5

Recommendations
The company needs to undertake some great activities and tasks in order to successfully work in
joint ventures. Therefore, some effective recommendations are given below:
 The Land Rover needs to take decision regarding effective human workforce while
working in joint venture with Chinese firm (Choudhary, and et.al 2022). This will give
benefits in adopting new culture, bringing innovations and setting a great image in the
market.
 The company needs to wisely choose the entrance option in order to move into Chinese
market (Hull, 2021). They may adopt licencing and franchising while working in the joint
venture to ascertain great benefits from the international sourcing.
 The company has to ascertain the growth and effectiveness of their products through
properly research about the market and technologies. The more company will undertake
research of target market, people culture and demands, the more there will be chances of
early success.
 Land rover needs to identify the resources and use it effectively to be sustainable and
secure in the other market. While working in joint ventures, resources gets divide among
the firms but the operations enlarges (Bailey, 2019). Therefore, the company make sure
to engage manpower, material and machinery in a cost effective way.
CONCLUSION
The report has concluded about the business challenges faced by the chosen organisation
while going to China. Internationalisation is an aim for every company who wants to expand
their business in other parts of the world. In order to operate in joint ventures, there are many
challenges come across in the business functions. These challenges include the language barriers,
cultural differences and indifferent values and beliefs. This shows that, the company needs to
focus on all the factors while working on the joint ventures. Therefore, these factors might
impact on the working conditions and profitability of the company. For that instance, the
company needs to create effective working for joint ventures. This greatly have huge growth in
the market when companies work jointly and expand them. Therefore, it is necessary to ensure
benefits of working practice in the Chinese market. It has analysed that, Chinese culture shows

the power and tasks which is not much empowered in the UK. This greatly has much benefit in
the role of marketing to promote organisation product and service. The chosen organisation has
to focus on the challenges covered in report for better understanding about the Chinese market.
Also, there is need for the developing practices in the china to adopt the culture of that particular
country. The main factor which the chosen firm needs to consider is the macro environment like
political and legal interferences to have a positive impact on company. Also, society needs
matter a lot that creates focus on company values and goodwill. Therefore, the strategic decisions
play crucial role in going into the Chinese country. It gives benefits of technology, investment
and high demand for the products and services of chosen organisation. Due to high population
and need for regular innovation, the company may settle good working in joint venture.

REFERNCES:
Books and Journals:
Choudhary, and et.al 2022. Does Reshoring Affect the Resilience and Sustainability of Supply
Chain Networks? The Cases of Apple and Jaguar Land Rover. British Journal of
Management.
Bailey, D., 2019. How long can Jaguar Land Rover continue to go it alone?.
Hull, N., 2021. Land Rover Design: 70 years of success. Veloce Publishing Ltd.