Land Rover's Cultural Sensitivity in China: A Comparative Analysis

This presentation delves into the critical topic of cultural sensitivity within the context of Land Rover's international business operations, specifically focusing on its approach in China. The presentation begins by defining culture and cultural sensitivity, emphasizing the importance of understanding diverse cultural nuances. It then contrasts the business environments of China and the UK, highlighting differences in hierarchical structures and business practices. The presentation provides recommendations for Land Rover, suggesting the importance of adapting to local cultural norms to ensure successful business outcomes. The analysis is supported by references to academic research on cultural sensitivity and international business, providing a comprehensive overview of the topic. This assignment is an example of how Desklib provides educational resources such as past papers and solved assignments for students.

LAND ROVER

TABLE OF CONTENT
Introduction
Cultural sensitivity in china and how it is different from UK
Recommendations
References

INTRODUCTION
Culture is defined as the all the ways of life
which includes he arts, beliefs and institutions of
a population that are passed down from
generation to another person.
It is the way of life for an entire society.
This presentation is based on the Land rover, it is
the British brand of road capable vehicles owned
by multinational car manufacturer

Cultural sensitivity in China and how it is
different from UK
Cultural sensitivity is referred to as a cross-
culture sensitivity or simply cultural awareness, it
is the knowledge, awareness and their acceptance
of other nation and the its identities.
Cultural sensitivity counters ethnocentrism and
this basically includes the intercultural
communication and the other skills.

Recommendations
From the above discussion, it is suggested to the company to first understand the culture of the China
and then take any major decisions.
UK is having the less hierarchical business environment in which they perform various task as per their
knowledge and experience.
Where in China, organisation are working with the approach of ensuring the better functionality in the
business by following all the rules and regulations.

References
Mahbubani, K., 2020. Has China won?: the Chinese challenge to American primacy. Hachette UK.
Mitter, R., 2020. China's Good War: How World War II is Shaping a New Nationalism. Belknap Press.
Nakayama, M. and Wan, Y., 2019. The cultural impact on social commerce: A sentiment analysis on
Yelp ethnic restaurant reviews. Information & Management, 56(2), pp.271-279.
Qiu, H. and Huang, S., 2018. Mobile dating, relational communication, and motivations for aids risk
reduction among Chinese MSM college students. Health communication.