Analysis of Operations, Logistics and Supply Chain at Land Rover

This report analyzes Land Rover's operations, logistics, and supply chain management, focusing on how the company utilizes various management theories to enhance efficiency and quality. The report explores key concepts such as Business Process Redesign (BPR), Lean Manufacturing, and Total Quality Management (TQM) in the context of Land Rover's automotive production. It also examines the application of the Just-In-Time (JIT) theory and supply chain management principles, highlighting how Land Rover manages its inventory, supplier relationships, and costs. The report provides recommendations for Land Rover to further improve its operations and supply chain, emphasizing the importance of fostering a strong organizational culture, maintaining close supplier relationships, leveraging technology, and utilizing data analytics to enhance performance and predict areas for improvement. The report concludes by summarizing the key findings and emphasizing the importance of operations, logistics, and supply chain management for delivering effective services and products within the automotive industry. The report provides a case study analysis to help students understand real-world applications.

Understanding Operations,
Logistics and Supply Chain
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
Main Body.......................................................................................................................................1
Theories that are related with management operations.......................................................1
Theories that are related with managing people in operation and supply chain................3
CONCLUSION................................................................................................................................5
Recommendations............................................................................................................................5
REFERENCES................................................................................................................................8

INTRODUCTION
Operation management refer to the business practice through which an organisation
achieve highest level of efficiency to complete their work. It is a process through which an
organisation covert raw materials into finished goods and services to increase the profit for their
business. Logistic and supply chain management is process of planning, monitoring and
controlling the activities of an organisation by creating co-ordination between them. This helps
them to deliver its products to right customers with in minimum time at right price. The present
assignment is written in context of Land Rover which is an automotive company that deliver
their cars among overall world (Arboletti and et. al., 2014). It is a British Luxury automotive
brand which manufactures customise cars for customer and its headquarter is situated in
England.
Main Body
This task cover two areas in which Land Rover increases their efficiency through
adopting different management theories like TQM, six sigma, lean management etc. Their are
two management areas are adopted for this report. In which one is managing people in operations
and supply chain and other is managing quality. It helps them to accomplish their goals with
more efficiency by utilising available resources with in minimum time period.
Theories that are related with management operations
It is important for every organisation to increase the productivity of their products or
services through implementing new technology in their business (Shishank and et. al., 2019).
Because it helps them to attract more number of customers for their products which results that
there is increase in sale of their products. Quality management is action of overseeing all task
and activities that are needed to maintain excellence level of the organisation. For this some
theories of operation management is as follow:
Business process redesign- BPR is also known as process of re-engineering which helps
the business to achieve high efficiency in their products. The main objective of business redesign
process is to increase the return on their investment through which business performance of the
organisation will increased. In context of land rover, management adopted BPR process through
which it is easy for them to design new infrastructure that helps them to retain in industry for
longer time period.
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Application of BPR into Land Rover
Land Rover is known as Luxury brand of UK which determines that its products are high
in range. So it is not possible for all customer segment to purchase their product. Therefore
management executes different redesign process through developing methods of cost-reduction
like to reduce unnecessary expenses (Holtskog, 2013). Thus it helps them to solve their issues at
broader scale through increases satisfaction level of customers. At last BPR helps the
management of Land Rover to expand their market area through implementing changes that
increase or constant the value of their cars. Along with these it decreases the manufacturing cost
of their auto-mobiles through making new changes in all function of the organisation whether
they are small or large. Example- BMW which is a reputed automotive brand among overall
world implemented BPR process in the organisation that change their way of producing methods
from lower staff to upper staff.
Lean manufacturing- It is the systematic process that help production department to
eliminate the waste from manufacturing process. The main intention of lean theory is to decrease
the workloads through that is easy for them to complete their task. Along with these the main
purpose of these theory is to increase the value in products by brining innovation in its existing
products and reducing unnecessary resources that negatively impact on the organisation.
Application of lean theory in management
Land rover reduces the cost of their products through which it is easy for them to target
more customer. To increase the number of customer they adopt lean theory as it helps them to
increase the flexibility of their process due to which it is easy for them to adopt essential changes
quickly (Digalwar and Nayagam, 2014). Apart form these it helps an organisation to increases
their performance constantly which determines that it is essential factor for the organisation.
By the above paragraph it is shown that lean theory is important part for the organisation
that helps to control the cost of production system. It is very beneficial for organisation as it
helps them to cut the cost that increases the burden on their organisation due to which there is
less profits in the organisation. Example- In recent years the UK plant of Land Rover face
several challenges through which results that there is increase in waste of resources. Therefore
they modified changes and executes lean management system through which they utilize
necessary resources for the organisation.
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Total quality management- This helps an organisation to increase the productivity of all
activities and functions of all departments. This process includes to formulate effective policy, to
implement and create quality planning for the organisation in order to ensure that they complete
their products with in minimum time period (Dey, and Cheffi, 2013). In context of Land Rover
TQM helps them to formulate long term goals for the organisation. For these they delegates their
responsibilities into short term task so it is easy for them to formulate effective strategy that is
more beneficial for the society.
Application of Total Quality Management
Within Land Rover it is essential for the organisation to ensure that they produce
effective products that increases their performance in all areas of organisation. It signify that
they are the biggest luxury brand so it is important for them to produce goods that match with the
expected results of customers.
At last it is evaluated that TQM is an intuitive process that comes with the concept of
revolutionary idea and rely on the statistic data that is present in market. This concept was
developed in the year 1924 further it is modified according to the current marketing conditions.
Example- Toyota's case is the best example to understand the process of TQM in simple way. It
states that Toyota uses the JIT method in order to make efficient products according to these they
purchase required raw materials that are essential to fulfil their regular operations. By
considering the real example of auto-mobile industry it is analysed that total quality management
are often related with BPR (Dey and Cheffi, 2013). So by evaluating all aspects and scenario it is
resulted that they both are cross functional activities of the organisation. One is used to re-design
the product while the other is implemented in all functional and operational areas of the Land
Rover (Revilla and Saenz, 2017). These both are beneficial because by executing them
management will achieve constant growth in the organisation. Along with these it also helps
them to develop those products through which it is easy for them to sustain in the market.
Theories that are related with managing people in operation and supply chain
Supply chain management can be defined as the process which is assist by an organisation to
manage the flow of goods and services in the market. It helps an organisation to transform raw
materials into final products (Brandenburg, 2016). It covers all the things that are necessary to
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develop to supply goods efficiently and effectively in economical way. Some theories that are
related with the supply chain management are given as below:
JIT theory- The just in time theory is an inventory management system that emerge raw
materials and production system together. This strategy is used by most of the organisation
through that increases the efficiency of the organisation by reducing the waste. In this approach
organisation give order to their supplier when they are needed to manufacture the products.
Application of JIT in land rover
Land rover is operating their business at global level which explains that it is essential for
them to manage their inventory and resources by executing different methods like JIT, effective
supply chain etc. so they attain their goals with in minimum time period. In context of Land
Rover it is important for them to reduce the cost so it increases their profits (Shah, Ball and
Netessine, 2016). Apart from these it helps Land Rover to manage effective relations with its
supplier through managing their goals with its different to gain effective results. Example- Land
Rover manufacture their goods and deliver them among overall world so it is essential for them
to set some benchmarks through which they provide same quality goods to all of its customers.
Some of the steps that helps an organisation through which they built positive relation in supply
chain are as follow:
Designing products for supply chain
To implement effective value system organisation faces regular changes to implement
new structure due to regular changes in demand of customers(Bentley, 2017). Relationship
management impacts on all areas of supply chain. Therefore information technology is the most
effective tool for Land Rover that helps to gain competitive advantage in organisation.
Information visibility in supply chain
Organisation such as Land Rover who are operating their business at global level need to
develop transparent information system through which it is easy for them to provide relevant
information in all departments of organisation. Like the BMW invested huge amount in
information technology to adopt latest software in organisation that bring more innovation in
their products.
Managing cost across all supply chain
Different departments of the organisation need to manage and perform their function
within budget. It helps them to accomplish their goals with efficiency and effectiveness
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economically (Sodhi, Son and Tang, 2012). Moreover it helps an organisation to make reserve
action and exchanges quickly so it is easy for them to maintain their cost among all the supply
chain of organisation. Along with these it helps Land Rover to overcome from poor
communication and other problems for short term period in the organisation.
CONCLUSION
From the above report it is concluded that operation, logistic and supply chain management
are the essential part of the organisation that helps them to deliver effective services or market in
the industry. Along with these management theories are discussed through which they
accomplish their goals by maintaining quality for the organisation such as just in time approach
that help to maintain stock or inventory that are actually required for organisation. Therefore it is
easy for organisation to formulate or develop their products at low price. This helps them to
supply inferior quality products at lower price in market so they manage overall marketing
procedure for their automobiles.
Recommendations
 From the above combination report it is essential for Land Rover to create effective
culture for the organisation. It helps them to formulate their products with high quality
products at low price.
 Relationship between manufactures and the supplier is a big challenge in automotive
industry. In present reputed organisation are shifting from multiple supply chain towards
single supplier. So in current market condition it is need for Land Rover to maintain close
relationship with suppliers that helps to analysis the market trend easily(Azevedo and
Barros, 2017).
 Impact of technology is present in each industry and organisation. As the market is
growing most of the companies started to expand their business beyond the origin
country. In context of technology factor land rover and other manufacture has
opportunity to use cloud and other mobile devices that helps to analyse the market
conditions with quick approach.
 Data and information that is gather in the organisation are used to increase the quality and
efficiency of their products in overall supply chain. By utilizing advanced data software it
is easy for the organisation to predict area in which there is need of improvement in the
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organisation. So management should adopt new software that create bridge between
expected result and actual result.
Thus by completing this report it is measured that there is need to increase some skill such
as analytical and management that helps to develop my abilities in several ways. Like analytical
skill helps me to understand and predict the industry and organisation easily. Along with these
management skill is used to maintain the schedule so all activities will be performed in specified
period. In my previous report concepts are understand easily but while explaining those theory
and concept some challenges are faced by me it includes language and grammatical challenges.
So in present assignment to overcome from such problems the points are explained in simple
way. For these first I divided the task into two parts and then understand their specific need
which is required to be accomplished. In context of these report the operations and function of
Land Rover is understand first and then it executed in among different areas of the report.
Moreover this report helps me to understand brief details about automobile industry.
Along with these it assist me to analysis the different factors that impact on the operations of
industry. Along with these some management theories through which it is easy to maintain the
quality of good are considered in order to provide effective goods or products to customers.
Further some aspect of theories such Just in time inventory, Total quality management, BPR etc.
are easy to understand. As in my previous work only definition of these theories is covered in
report. So to overcome from these the present assignment is focused to implement them through
various techniques that are covered in this report. Along with it importance of supply chain and
logistic department is covered in these report which determines that they are important part of
the organisation. It increases my learning that to operate a business it is essential for each
industry to develop effective supply chain in order to deliver their goods at right time and at right
place along with right price.
By combing all the above points it is measured that operation, logistic and supply chain
management are crucial part of an organisation. To achieve high success in the market it is
essential for them to identify different ways through which they increase productivity in their
organisation which enhance them to increase market share and number of customer. As in my
previous work this points are not considered briefly. While in present report I tried to cover
several aspects that relates with operations, supply chain and logistic department. It helps me to
define the market conditions and opportunities that exist in the market. Thus it is for me to
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understand that how automotive industry shifted their production system from manual to
automation.
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REFERENCES
Books and Journals
Arboletti, and et. al., 2014. Automotive industry high performance capability assessment. U.S.
Patent 8,781,882.
Azevedo, S.G. and Barros, M., 2017. The application of the triple bottom line approach to
sustainability assessment: The case study of the UK automotive supply chain. Journal of
Industrial Engineering and Management (JIEM). 10(2). pp.286-322.
Bentley, G., 2017. The automotive industry: change and challenge for the RDAs. In Regional
Development Agencies and Business Change (pp. 145-170). Routledge.
Brandenburg, M., 2016. Supply chain efficiency, value creation and the economic crisis–An
empirical assessment of the European automotive industry 2002–2010. International
Journal of Production Economics. 171. pp.321-335.
Clegg and et. al., 2013. Governing inter-organisational R&D supplier collaborations: a study at
Jaguar Land Rover. Production Planning & Control. 24(8-9). pp.818-836.
Clegg, B., Chandler, S., Binder, M. and Edwards, J., 2013. Governing inter-organisational R&D
supplier collaborations: a study at Jaguar Land Rover. Production Planning &
Control. 24(8-9). pp.818-836.
Dey, P.K. and Cheffi, W., 2013. Managing supply chain integration: Contemporary approaches
and scope for further research.
Dey, P.K. and Cheffi, W., 2013. Managing supply chain integration: Contemporary approaches
and scope for further research.
Digalwar, A.K. and Nayagam, P.V., 2014. Implementation of Total Productive Maintenance in
Manufacturing Industries: A Literature-Based Metadata Analysis. IUP Journal of
Operations Management. 13(1). p.39.
Holtskog, H., 2013. Continuous Improvement beyond the Lean understanding. Procedia
CIRP, 7, pp.575-579.
Shishank and et. al., 2019. Brexit and the Auto Industry: Understanding the Issues for Supply
Chain Management. In Brexit Negotiations After Article 50: Assessing Process, Progress
and Impact (pp. 173-191). Emerald Publishing Limited.
Revilla, E. and Saenz, M.J., 2017. The impact of risk management on the frequency of supply
chain disruptions: A configurational approach. International Journal of Operations &
Production Management. 37(5). pp.557-576.
Shah, R., Ball, G.P. and Netessine, S., 2016. Plant operations and product recalls in the
automotive industry: An empirical investigation. Management Science. 63(8). pp.2439-
2459.
Sodhi, M.S., Son, B.G. and Tang, C.S., 2012. Researchers' perspectives on supply chain risk
management. Production and operations management. 21(1). pp.1-13.
Online
Business process re-engineering, 2019 .[Online]. Available Through;
<https://www.heflo.com/blog/bpm/business-process-reengineering-examples/>
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