Land Rover Marketing: Advertisement Strategies, 7Ps & Forecasting

This report provides an analysis of Land Rover's marketing and advertisement strategies, focusing on the aims of advertisement, planning, and relevant marketing theories. It explores the extended 7Ps marketing mix (Physical Evidence, People, Process, Creativity, Application) to assess Land Rover's position in the automotive industry. The report also discusses the importance of forecasting in achieving desired targets, including understanding customer needs and predicting demand. Ultimately, the report concludes that advertisement plays a crucial role in raising product awareness and increasing market share through various promotional activities such as social media, television, and newspapers. References to relevant academic sources are also included.

Introduction to
Marketing
(TASK 2)

Table of Content
 Introduction
 Main body
 Conclusion

INTRODUCTION
Advertisement is an important tool for a business to persuade people to buy its goods or services. It can be in
the form of a picture, short film, etc. that tries to attract buyers. It is an activity of marketing department
and included as a promotional tool. Land Rover has been selected in this assignment. It is engaged in the
manufacturing of luxurious SUV and other cars which target higher class of customers who wish to
experience uniqueness and superior quality together with high Technology.

MAIN BODY
Advertisement aims: Land Rover is a renowned brand and holds a good position in the market in many
countries. It does do much advertisements just like any other company. However, it contacts directly to its
customers through road shows.
Advertisement planning: It involves number of activities such as the target audience to which company wish
to communicate about its product, and medium to reach them. Land Rover has its individual social media
planning team which is responsible to manage reviews of buyers for improving its existing products and
services. Marketing department of Land Rover analyse the importance of presence digital world which
connects huge number of population to each other.

CONTINUE..
Marketing theories: a company can analyse its position through marketing theories and models. 4 Ps of
marketing mix has been defined in the report and extended version is presented here to have a better look at
standing of Land Rover in car manufacturing industry. It is as follows:
Physical evidence: It is defined as the environment in which products are physically delivered to customers. A
company is able to have interaction and communication with buyers. Land Rover has number of distribution
channels and outlets which are approachable. Also, it has workshops of its own. This makes it easy for
customers to have repair facilities.

CONTINUE..
People: Land Rover is a premium car manufacturer which is preferred by many customers for the quality, high
tech features and price. The suppliers provide raw material which is of high quality and given at price suitable
to Land Rover. Franchise are also provided to increase the availability of its cars.
Process: the mechanism and techniques used in making goods is called process. However, it can have different
meaning in different circumstances.
Creativity: Land Rover has been focusing on using innovative technology for making electric cars to sustain in
cut-throat competition for long term. It has hired one of the best engineers to design new models by using
engines that emit low pollution.

CONTINUE..
Application: the plans produced by all the departments are used in carrying business activities. Along with this,
it follows the designs provided by R&D for making efficient cars which can fulfil customers' demands.
Forecasting: Land Rover understand the importance of forecasting and do it well in advance to achieve desired
targets. This involves finding needs of customers, predict demand and supply, business environment and any
other factor which might affect its business.

CONCLUSION
As per the above report, it has been concluded that advertisement plays a major role in making people aware
about the products. To reach target customers number of promotional activities are conducted.
Advertisement can be done through number of ways such as social media, television, newspaper etc. It is
presented in a way to attract more customers which will ultimately increase market share of a company.

REFERENCES
Kilinc, U., 2015. The Use of Myths as an Advertisement Strategy at the Age of Social Media. In Handbook of
research on effective advertising strategies in the social media age (pp. 406-415). IGI Global.
Baker, M.J. and Saren, M. eds., 2016. Marketing theory: a student text. Sage.
Mason, K., Kjellberg, H. and Hagberg, J., 2015. Exploring the performativity of marketing: theories, practices and
devices.

Thank you