Land Rover's STP Analysis and Marketing Mix: A Comprehensive Report

This report provides a comprehensive analysis of Land Rover's marketing strategies, focusing on STP (Segmentation, Targeting, Positioning) and the marketing mix (Product, Price, Place, Promotion, People, Process, Physical Evidence). The STP analysis examines how Land Rover segments its customers demographically, geographically, psychographically, and behaviorally, as well as how it targets premium, high-income individuals seeking luxurious and high-performance vehicles. The report also discusses Land Rover's positioning as a brand of royal pride, known for high-quality products and advanced services. The marketing mix section details Land Rover's product offerings, premium pricing strategy, efficient production processes, customer-focused people strategy, physical evidence through established stores and secure products, promotional activities using social and digital media, and strategic placement to reach consumers effectively. The report concludes that marketing plays a significant role in Land Rover's business, supporting effective decision-making and maintaining customer satisfaction, contributing to the brand's productivity and profitability.

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Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
STP analysis................................................................................................................................3
Marketing mix.............................................................................................................................4
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing is the concept that defines efficient strategies to spread the awareness of goods
and facilities in market. It provides appropriate analysis according to the market condition at
right time to extend global market. The marketing division include several functions in respect to
promote the business products and services (Chugh, Grose, and Macht, 2021). The management
consider in this report is Land Rover, it is a British brand of auto-mobile sector. It was
established in the year 1978. The following report covers the STP analysis and marketing mix of
the company.
TASK
Marketing division of the company deals with promoting goods in market, it is the
techniques that are utilised in business by developing the goods more suitably. In the
marketplace the customer have several choices and orientation by which the company invest
amount on research and development.
STP analysis
Segmentation – In STP analysis the initial section is to separate the divisions by managing the
customers in several factors like age, consumer preferences and so on. It is why the business
needs to separate customer into units of candidates with similar aspects. It offers the
management huge advantages over competition who utilise approaches. It involves several sort
of segments that are as follows - Demographic segmentation – It separate the customer according to age, education and
occupation such all are the factors on that management divides their customers
(Hickman, and Unger, 2021). It makes the segmentation more easy for business in
respect to satisfy the customers. Geographical segmentation – It separates the consumer as per to the location, region,
city, so on. All such are the factors on which the business are recognisable. Psychographic segmentation – It segmented individuals according to personality, risk
aviation, value and lifestyles. It develops the management more efficient by dividing
customers.

 Behaviour segmentation – It is last section of dividing customers as according to their
using behaviour and buying aspect of the customers. It involves choice and preferences of
the customers.
The management of Land Rover segmented their customer according to the demographic
segmentation in terms of age, income and so on. The customers are differentiated as according to
their purchase method like frequency, benefits, brand loyalty.
Targeting -
It is the following section of the STP analysis that targets the marketplace and potential
customer to follow the profitability and productivity factor. It involves analysis on the basis of
size and potential development of each customer development. It make sure that the management
will not decreasing the income by changing your concentration to the lower market place that is
basically too low (Mur-Dueñas, 2021). In context to Land Rover, the management is well-known
management as globally. The management offers facilities luxurious products and facilities in
the field of the market place. The management serves facilities to the premium rich candidates
with well – maintained status and who luxurious, fast, quick ride. Most of the rich candidates
have desire to get their own personalised car with higher term of quality and advanced services.
Positioning -
It is final section that manage the targets and aims to identify how management require to
position their facilities to target their potential customer segmentation. And presented that why
customer should buy the products and facilities than those of the competitors. It also increase the
USP of the goods and services in the marketplace it increase the customer that why should they
purchase the products from the brand. Basically each management require to positioned
themselves as an effective brand in the marketplace (Omoregie, 2021). It maximise their
competitive aspects with their challengers. In respect to Land Rover, the management is
presenting section of royal and well known pride. The management offers finished products with
effective raw material.
Marketing mix
Marketing is the concept that plays significant role in management in respect to make the
management more efficient and productive. It involves 7 principles that makes marketing mix
strategies more effective that are as follows -

 Product – It covers the goods and facilities that management sells in marketplace. It
offers suitable identification to the business that are offered by the management to their
customers in marketplace. The management of Land Rover, offers branded products to
their potential customers that are standardise and luxurious cars (Schmuck, 2021). The
management have diverse and well-maintained brand models Land Rover Range Rover,
Land Rover Defender, Land rover discovery. Customer desires for customized cars from
the brand that are effectively advanced and luxurious. Price – It is evaluated as per to the cost of raw material and production chargers and
varied other expenses. The management set fixed cost policy according to marginal cost
and the cost that should be in budget of customer by which they can effectively purchase.
The management should concentrates on qualitative and price. As in context the Land
Rover, the management is well famous brand with unmatchable brand value. It have
orientated targeted customer who have standardised and premium class. The management
has promoted high premium pricing tactics for all their goods that have high luxurious
brand value. Being linked with the Land Rover, the brand have various benefits and the
industry are capitalise on managing their cost. Process – In this section it will concentrates on the global section of products and provide
several term of the facilities in an effective manner in respect to maximise the
effectiveness and efficiency of the brand. The process should consider that enables with
the business in surroundings sustainability (Schoene, and et.al., 2021). In relation to the
Land Rovers, the process of the manufacturing and production process are kept on higher
level with proper efficiency. It involves well-maintained construction facilities along with
screening of employment process that are acquiring by customers that are based on their
products. Hence, the management maintaining their effective brand image in market
place that offers help in providing brand awareness in an effective and efficient term of
the manner. People – The factors of the customer work represent as the manner of changing sales and
it also offers help to consumers as they referrals their information with their relatives.
The management can efficiently hold such referrals by their customers as the
management have loyal customer base. In relation to Land Rovers, the management have
well-maintained and effective section to hiring procedure. It also relates to the highly

achieved criteria that are presenting the model and structure of the person who have
suitable market action. Physical evidence – This factor of marketing mix concentrates on dealing the physical
evidence in respect to established brand values with the evidence of buying aspects. It
belongs to the division of the marketing like managerial logo, description as with
promotion of goods. The established stores of the company also offers physical evidence
(Wirtz, 2021). In relation to the Land Rover, the management supports the direction on
supply of physical evidence to their consumer by providing secured and safe goods in
terms of their cars. Hence, the management provide receipts after buying the products of
the management logo and their name in respect to increase their marketing. It allows the
business to extend their marketing of reach of their products to their consumers and
accomplish their criteria that enables them to increase the brand awareness of the
management. Promotion – It is the techniques of advertising the company as globally. The
management also maintain their promotional techniques that are using in an organisation
to promote their facilities. Hence, there are two sort of promotion tactics that are
traditional and digital promotional tactics that are traditional and digital promotional such
as digital media, social media and newspaper and so on. In respect to Land Rovers, the
management utilise the social and as well as digital medium of promotion and advertising
to maintain their brand value. Place – It involves the position or the place where the management sales their products
and facilities in the field of the marketplace (Yekimov, and et.al., 2021). It is an activity
of the business that have to manage for longer term to sustain in the field of marketplace.
Such operations and functions are important to maintain the business in the field where
they can sustain by having effective positioning in the marketplace. In context to the
Land Rover, the management is needed and require to make sure their reach to consumer
effectively on suitable position.
CONCLUSION
From the above mentioned report it has been concluded that, marketing plays significant role in
the business of the management. It supports in developing efficient decision making in the

relation that could be progressive and efficient terms in the business. The STP analysis of the
Land Rovers that helps in knowing the present market situation of the management in terms of
progressive aspects. Such sections are require to maintain the desires and needs of the customers.
The marketing mix supports in managing the organisation in developing section for high term of
productivity and profitability of the business.

REFERENCES
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Mur-Dueñas, P., 2021. Engagement markers in research project websites: Promoting interactivity
and dialogicity. Poznan Studies in Contemporary Linguistics, 57(4), pp.655-676.
Omoregie, C., 2021. Social Media in the Workplace and Its Effects on Productivity. Available at
SSRN 3856442.
Schmuck, D., 2021. Following Social Media Influencers in Early Adolescence: Fear of Missing
Out, Social Well-Being and Supportive Communication with Parents. Journal of
Computer-Mediated Communication, 26(5), pp.245-264.
Schoene, A.M., and et.al., 2021. Hierarchical Multiscale Recurrent Neural Networks for
Detecting Suicide Notes. IEEE Transactions on Affective Computing.
Wirtz, B.W., 2021. Social Media Business. In Digital Business and Electronic Commerce (pp.
63-94). Springer, Cham.
Yekimov, S., and et.al., 2021. Motivating students for distance learning in the context of the
COVID-19 pandemic. In SHS Web of Conferences (Vol. 101, p. 03002). EDP Sciences.