Land Rover's Business Strategy: An Analysis of External Environment
VerifiedAdded on 2023/06/17
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Essay
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This essay provides a comprehensive analysis of Land Rover's business environment, focusing on factors that influence its operations. It begins with an overview of the company's nature, size, ownership, turnover, profit, and growth, followed by a detailed PESTLE analysis covering political, economic, social, technological, legal, and environmental factors. The analysis highlights the opportunities and threats posed by these external factors, such as the impact of UK-EU relations, technological advancements, and social changes. The essay also discusses Land Rover's responses to these challenges, including its growth in online bookings and strategies for managing competition and economic recession. The report concludes that while the retailer sector faced challenges during the COVID-19 crisis, Land Rover has adapted its strategies to navigate the evolving business landscape. Desklib provides access to this and other solved assignments for students.
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