Evaluating Land Securities' Performance: A Business Report

This report provides a comprehensive analysis of Land Securities, a property company in the United Kingdom, evaluating its performance from stakeholders' perspectives using various performance management tools. The report examines the triple bottom line (people, planet, prosperity), ratio analysis, key performance indicators (KPIs), the CSR pyramid, competitor analysis, balanced scorecard, SWOT analysis, and PESTLE analysis. It highlights Land Securities' strategies for customer relationship management, environmental sustainability, and sustainable development goals. The analysis includes financial and non-financial KPIs, corporate social responsibility initiatives, and competitive advantages. The report also details the company's strengths, weaknesses, opportunities, and threats, as well as political, economic, social, technological, environmental, and legal factors affecting its operations, providing a well-rounded view of its business performance and strategic positioning within the property industry.

MEASURING SUCCESS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Triple bottom line........................................................................................................................3
Ratio analysis...............................................................................................................................4
Key performance indicators.........................................................................................................4
CSR Pyramid...............................................................................................................................5
Competitor analysis.....................................................................................................................5
Balanced scorecard......................................................................................................................6
SWOT analysis............................................................................................................................6
PESTLE analysis.........................................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
Success can be measured with the help of some of the most common instruments such as job
title, wealth and happiness. But after evaluation of success, it is also important to measure the
success in right way because it indicates how an individual spent their time and effort while
completing the task (Agarwal, V., 2018). If the success cannot be measured in true terms then
one can never work towards their achievement. This report is about the Land securities which is
a property company in United Kingdom. In this study, business report will be prepared which
helps to evaluate performance of Soulful Confection from stakeholders’ perception with the help
of application of various performance management tools.
MAIN BODY
Triple bottom line
Triple bottom line is a transformational structure for businesses and other organizations to assist
them to shift towards a regenerative and more sustainable future. The arrangement referred to as
the three P’s i.e. People, Prosperity and Planet (Pivo, G., 2017). In this approach it has been
clearly identified that if an organization only focused on profit margin and ignore people and the
planet it will never get success in their long run or duration of time.
 People: In context of Land securities, company fulfils customer relationship management
programmes in order to manage their relationship with its customers. Consumer visits are
considered as the part of their reporting process. Organization uses the ways in which it
deals with its consumer to differentiate and distinguish itself from their competitors.
 Planet: Land securities also keep doing exercises in order to reduce the CO2 emission
measures from its variety of activities through which the organization provides benefits to
the environment as well. It also develops waste management system to reduce its impact
upon the environment.
 Prosperity: Land securities created sustainable development goals that ensure that all
human beings can take pleasure in success and satisfying lives and that monetary,
communal and technical progress occurs in harmony with the nature.
As a global company, Land securities share their reviews that they understand the ways of doing
business which impacts the communities in which people live and work. They believe that in

order to expand their business activities responsibly, the company must fulfil programs that
positively impact the environment and the society as well.
Ratio analysis
Ratio analysis refers to the analysis of different pieces of financial information in the financial
statements of a business. It has been majorly used for external analysis in order to determine
various aspects of the business of Land securities such as its profitability, liquidity and solvency
(Im, C., 2017). In order to get advantage over their competitors, Land securities develop new
business strategy which is to invest in property in sectors in which they have expertise and
operational skills which give them competitive advantages. With the help of utilizing their
existing skills, this activity provides Land securities with advantages over its competitors.
In order to attain such situation, Land securities prepared plan of five years which focuses
on providing a range of building as well as services in which people can live, relax and work.
Company has to make the properties its own work effectively in order to generate good results. It
focuses on creative and focused development in order to improve the value of the properties that
it owns through property management, its development and other kind of activities. For this,
organization creates a rolling cycle plan that is regularly reviewed and refined on the basis of
performances. The plan includes both perspectives i.e. internal and external changes for an
organization which will result in new actions and decisions.
Key performance indicators
The key performance indicator is the significant measuring instrument of progress towards
intended results. It provides focus on strategic and operational improvement which creates an
analytical basis for decision making and help to focus on attention on what matters most for the
firm. The key performance indicators are very specific and clearly defined so it can be utilized to
measure the performance of the organization. By monitoring if the business meets its key
performance indicators or not, Land securities gains valuable feedbacks. This helps the
organization to adjust and refine its business strategies and set new KPI’s as well as business
objectives. Some of the key performance indicators of Land securities are financial while some
are non- financial in nature. The financial includes creating sustainable as well as long term
returns for shareholders which includes earning per share value to be at least 3 % per annum over

a period of three years, with annual revenue and profit margin to exceed targets (Chirico, A.,
2019). Business objectives which are also known as KPI’s provides a series of precise measures
against which business decisions and further actions might need to be taken. A non financial
term which ensures high level of consumer satisfaction with overall consumers’ satisfaction in
retail as well as London in order to exceed its targets. Just like each and every organization, Land
securities also require both strategic as well as operational measures, out of which some are
typically already, exists.
CSR Pyramid
Corporate social responsibility is a kind of international type of business self regulation that aims
to make a payment in the direction of the betterment of societal goals of humanitarian activist by
engaging in supporting volunteering or ethically oriented practices. It is highly beneficial for the
firms in order to improve their brand image. When customers watch evidence of social
responsibility they tend to respond positively. It is always good to be viewed as a good and well
matured company. It also increases employee morale. Morale tends to be sustainable higher at
companies that invest clear efforts and resources into ethical as well as socially responsible
behaviour (Ruuskanen, O.P., 2021).
The procedure of Land securities in order to use business strategy and planning in order to
measure and meet the requirements of stakeholders comes under the consideration of corporate
social responsibility. At Land securities, corporate responsibility is to about taking a wide view
of everything the company does for the society. This provides positive benefits for stakeholders
and thus helps to reduce negative influences. It helps Land securities to achieve a balance
between the requirements of the property industry and the responsibilities that it has to its key
stakeholders group. Evaluating organization’s performance each year which is against these
objectives helps new and innovative objectives to be set. This moves the business of Land
securities forward from their other competitive property firms.
Competitor analysis
Competitive analysis is a strategy where an organization can able to identify their major
competitors and research about their products, marketing strategies as well as sales. With the
help of this, the managers of the organization are able to create solid business strategies that

improve upon the competitors (Pandey, M.A., 2020). It is basically assessment based upon the
strengths and weaknesses of current as well as company potential competitors. This analysis
helps to provide both unpleasant as well as suspicious strategies in context to identify
opportunities and threats. It has been evaluated that there are certain property competitors such
as Hammer son, British land, Frasers Property, gaming and leisure properties and many more. In
order to beat those competitions, Land securities have to fulfil all the aspects which include
satisfaction of employees, customers, environment related issues and many more in a combined
manner which helps the organization to beat other competitive firms within the market space.
Balanced scorecard
A balanced scorecard is the strategic presentation administration tool and a partially pattern
prearranged description that can be utilized by managers to keep follow of the implementation of
performance by the staff members within their control and to supervise the consequences that are
arising from these behaviour. The balanced scorecard has been utilized within the organization is
to initially determine the vision of the firm, add perspectives, add objectives in order to measure
the implementation, connect each and individual piece appropriately in order to get corrective
measures as well as outcome and then at last share and communicate with each employee in
order to set any kind of changes if required (Lima Rodrigues, L., 2018).
SWOT analysis
SWOT analysis of Land securities group analyses the company’s strengths, opportunities,
weaknesses as well as threats from other competitive firms. It has been evaluated that strengths
and weaknesses are the internal factors while on the other hand threats and opportunities serve
external purpose and seen as external factors for the organization. This analysis is proved as an
administration framework which enables Land securities to benchmark its business and
performance as compared to the industry as a whole as well as their competitors (Chatzinikolaou,
D., 2019). Land Securities Company is one of the leading brands in the real estate and property
industry.
 Strengths
1. Largest commercial property company in United Kingdom.
2. Member of the FTSE 100

3. Provides excellent customer services
4. Well structured as well as properly executed risk management procedure
 Weaknesses
1. Limited presence according to geographical location
2. Uncertainty and fluctuations in value of assets are high in nature
 Opportunities
1. Establishing partnerships in order to deliver and reduce risk in major developments
2. Geographical expansion of the firm (Heiser, E.J., 2019).
3. Growing of large asset base during times of downturn
 Threats
1. Declining demand for UK offices
2. Risk of retailers failing because of the indecision in the financial system
3. Amplify in online shoppers
4. Increase in tax charges and changes in VAT
PESTLE analysis
PESTLE evaluation is a tool which determines the macro environment of the organization.
Changes in the macro environment factors have direct impact on Land securities as well as other
players in the real estate industry.
 Political factors
1. Level of regulation in financial sector creates high level of corruption
2. Intellectual property protection
3. Bureaucracy and interference in real estate industry by government (Tlegen, T., 2018).
4. Political stability and importance of real estate sector in country’s economy
5. Anti-trust laws has been prepared related to real estate
6. Pricing regulations
7. Tax rates and incentives
8. Minimum wages as well as overtime prices

9. Mandatory employee benefits
10. Industrial safety rules and regulations
11. Product labelling as well as other requirements
 Economic factors
1. Stability in host country currency as well as exchange rates
2. Business cycle stage such as recession and recovery
3. Infrastructure quality in real estate industry
4. Government intervention in the free market and related financials
5. Economic growth rate
6. Discretionary income
7. Unemployment rate
8. Inflation rate
9. Interest rates
10. Skill level of workforce
11. Education level in the economy
 Social factors
1. Leisure interests
2. Skill level of population and demographics
3. Hierarchy, class structure and power structure within the society
4. Culture
5. Attitudes
6. Entrepreneurial spirit and broader nature of the society
 Technological factors
1. Recent technological developments
2. Technology’s impact on product offering
3. Impact on cost structure
4. Impact on value chain structure
5. Rate of technological diffusion

 Environmental factors
1. Climate change
2. Weather
3. Air and water pollution
4. Recycling
5. Waste management
6. Endangered species
7. Attitudes towards and support for renewable energy (Vasileva, E., 2018).
8. Laws related to environmental pollution
 Legal factors
1. Discrimination law
2. Copyright, patents
3. Intellectual property law
4. Employment law
5. Health as well as safety law
6. Data protection
7. Consumer protection law
CONCLUSION
From the above report it has been concluded that Land securities take a wide range of its
responsibilities and improvement in United Kingdom urban areas. Land securities develop
creative and innovative projects in financial as well as non-financial objectives with which the
firm is able to exercise corporate social responsibilities in order to fulfil the needs and demand of
various stakeholders of the organizational group. Proper planning enables the stakeholders to
provide valuable feedback for use within its planning cycle. This helps the organization to plan
their activities ahead in future.

REFERENCES
Books and journals
Aliyev, A., Jain, R. and Agarwal, V., 2018. Digital business KPIs: Defining and measuring
success.
Hammer, J. and Pivo, G., 2017. The triple bottom line and sustainable economic development
theory and practice. Economic Development Quarterly, 31(1), pp.25-36.
Kim, J. and Im, C., 2017. Study on corporate social responsibility (CSR): Focus on tax
avoidance and financial ratio analysis. Sustainability, 9(10), p.1710.
Hristov, I. and Chirico, A., 2019. The role of sustainability key performance indicators (KPIs) in
implementing sustainable strategies. Sustainability, 11(20), p.5742.
Talonen, A., Jussila, I., Tuominen, P. and Ruuskanen, O.P., 2021. Refining the Economic
Dimension of Carroll's CSR Pyramid by Taking Organization Form into
Account. Electronic Journal of Business Ethics and Organization Studies.
Pandey, M.A., 2020. Why you need to do competitor analysis to succeed in marketing your
brand. Psychology and Education Journal, 57(9), pp.3521-3527.
Quesado, P.R., Aibar Guzmán, B. and Lima Rodrigues, L., 2018. Advantages and contributions
in the balanced scorecard implementation. Intangible capital, 14(1), pp.186-201.
Vlados, C. and Chatzinikolaou, D., 2019. Towards a restructuration of the conventional SWOT
analysis. Business and Management Studies, 5(2), pp.76-84.
Nash, M.M., Manning, M.R. and Heiser, E.J., 2019. Applying Lewin’s Force Field Theory to
facilitate SWOT analysis: an effective and efficient approach. In Preparing for High
Impact Organizational Change. Edward Elgar Publishing.
Amirbekuly, Y., Toiboldinova, Z. and Tlegen, T., 2018. Methods of analysis of the external
environment of business activities.
Vasileva, E., 2018, October. Application of the Pest Analysis for Strategic Planning of Regional
Development. In 49th International Scientific Conference Quantitative and Qualitative
Analysis in Economics (pp. 223-229).
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