Landmark Hotel: Impact of External Factors on Business Development

This report provides a comprehensive analysis of the Landmark Hotel, a prominent entity in the hospitality industry. It begins with an introduction and proceeds to conduct a PESTLE analysis, examining the political, economic, social, technological, environmental, and legal factors influencing the hotel's operations. A SWOT analysis is then performed to evaluate the hotel's strengths, weaknesses, opportunities, and threats. The report further investigates the impact of external factors on the hotel's development, considering trends such as sustainability, healthy food options, and technological advancements. It evaluates the hotel's ability to adapt to these trends, focusing on skilled employees and brand value. The report concludes by emphasizing the importance of these analyses for understanding the hotel's market position and future prospects, along with a list of cited references.

TABLE OF CONTENT
INTRODUCTION
MAIN BODY
PESTLE Analysis
SWOT analysis
Impact of external factors on development of organizations
Implications of current and potential trends
Evaluation of ability of hospitality business to develop
products and services
How external factors impact on current and potential trends
and developments
CONCLUSION
REFERENCES

LANDMARK HOTEL

INTRODUCTION
Hospitality industry is dynamic and service oriented
industry which is providing quality services to their
customers and different types of businesses are to be
explored.

PESTLE ANALYSIS
 Political
 Economic factors
 Social factor
 Environmental
 Technological
 Legal

Political: In case of Landmark hotel, political factors
play an important role in this market which impact
long term profitability in certain nations and impact
their real estate in nations.
Economic factors of landmark hotels represents
that their impact of competitive advantage of firm.

CONTINUE…
Social factors represents that Landmark hotel
directly impact culture of organization surrounding
which can be include their shared, beliefs attitudes
and morals (Ouyang, Wei and Chi, 2019).

Technological factors can determine their
technology means slow speed will give produce more
time.
Environmental factor determine that Landmark hotel
has a very different norms or surrounding standard
which can affect their profitability of business
organization.

CONTINUE…
Legal factor represent their framework rules and
laws and regulations to protect their intellectual
property rights of organization.

SWOT ANALYSIS
 Strength
 Weakness
 Opportunities
 Threats

STRENGTH:
Highly skilled workforce: Landmark hotel investor
use resources in training and development of workers
result.
WEAKNESS:
Financial planning: This firm financial planning is
done properly and efficiently.