Contemporary Hospitality Industry Analysis for Lanesborough Hotel

This report provides a comprehensive analysis of the contemporary hospitality industry, focusing on the Lanesborough Hotel's strategic expansion into the Asian market. It begins with an introduction outlining the hotel's objectives and the need for a thorough analysis of both internal and external factors. The report then delves into a PESTLE analysis, examining the political, economic, social, technological, environmental, and legal factors influencing the hotel's operations. A SWOT analysis is also conducted to identify the hotel's strengths, weaknesses, opportunities, and threats. Furthermore, the report explores factors affecting demand and supply in the hospitality sector, current trends and developments, and how the Lanesborough Hotel is responding to these changes, including the use of social media, sustainable practices, and ethical considerations. The analysis concludes by summarizing the impact of these factors on the hotel's expansion plans and the strategies employed to navigate the competitive landscape. The report references several academic sources to support its findings.

The Contemporary
Hospitality Industry

Introduction
Pestle analysis
Swot analysis
Factors effective demand and supply in hospitality industry
Current trends and development in hospitality
Various method that are used by bull hotel to responds all
current changes in hospitality
Conclusion
References

INTRODUCTION
 Lanesborough is UK-based hotel that is planning to promote it’s business into Asia
market for gaining large profitability and improves brand positioning in this
marketing by increasing customer’s satisfaction level.
 So, it needs to analyse external and internal factors of the business then it enables
to make productive strategies for leading sustainability in the business effectively.
 In this presentation will be discussed about latest and potential trends in hospitality
sector through analysing external and internal environment of the Lanesborough.

Pestle Analysis
Political
 Hospitality service and tourism facilities are most essential for the Asian country so
there are various hotels planned to locate their firm in tourism or hospitality industry.
 But Asian government protects their local population have imposed specific
restriction and policies.
 So, it can be considered imposed policies or rules of Asian government can affect
Lanesborough hotel negatively.
 So, it has to adapt all practices accordingly policies and rules for successfully
expansion of business.

CONT.
Economic factors
 Tourism and hotel industry are major source of economic generation
because it brings lots of job opportunities for the people who does
not have job or does not get any platform to show their capabilities as
well as improve living standards.
Social factor
 Asia is highly famous place due to it’s museum, cultural diversity,
historical monuments and other entertaining place which attracts
tourists and foreign tourists to visit Asia. There have wide variety of
taste and cultural products that influence number of tourists to chose
Asia as destination place.

Technological factors
 There are large number of customers who are using social media like Twitter,
Snapchat, Instagram, Facebook and others to find best hotel or tourism
services through comparison and contrasting among hotels, restaurants,
resorts and tourism industry on the basis of various of services, product
quality by offering each of them.
 So, Lanesborough Hotel has used social media platform to influence
awareness among it’s guests and new customers regrading it’s services and
products quality to stay long run in competitive environment.

Environmental factors
 Availability of limited resources in the environment Lanesborouh hotel needs to take
sustainable practices through CSR activities that helps to attract local and customers.
Legal factors
 Asian government is highly concerned for their local community’s health so it has
imposed various legal laws regarding hotel industry and other businesses.
 Legal laws are health and safety, equality and discriminative laws etc. so,
Lanesborough hotel have to comply all legal laws effectively then can run it’s
business smoothly in Asian market.

SWOT Analysis
Strengths
 Lanesborough Hotel has good brand image in London due to it’s high quality services
and products. in addition, managers of Lanesborough have focused to give best quality
services to it’s guest which influences them to revisit hotel and purchase it’s services
again and again for meeting their needs and expectations.
 It is major strength of the company that helps to attract new customers in new market
segment.
Weaknesses
 Lack of availability of staff member and skill gap have reduced quality of delivery
services that have led high turnover non-skilled staff are resulted has led
dissatisfaction in customers.

Opportunity
 Organization has opportunity to improve it’s
business in multiple countries such as Asia for
building large customer base and gain high profit
margin on it’s hospitality services.
Threats
 There are numerous threats such as increasing
competition in hospitality industry, constantly
changing governmental policies and laws and
demographical changes etc. can impact on
Lanesborough hotel negatively.

Factors effective demand and supply in
hospitality industry
 There are numerous factors such as disposable income of customers, marketing
strategies and others etc. that directly affected demands in hospitality sector, by
organizations to stimulate people and their preferences and social backgrounds from
which they belong.
 In contrary, supply of services within hospitality sector are basically dependent on
number of guests, growth rate in market and availability of hotels in particular
country.

Current trends and development in hospitality
 Innovation in technology: With the use of digital platform
Lanesborough hotel can effectively build string image in it’s new
market.
 Sustainable Tourism: It is another current trend in hospitality
industry. So, Lanesborough hotel requires to take sustainable
practices to protect environment resources and recruits talented
staff which supports in growing economy.
 Ethical Consideration: It is another current trend which states
that organization requires to practices all ethical principles and
moral values while working on different tasks that leads
satisfaction in individuals.

Different methods that are used by
Lanesborough hotel to respond on all current
changes in hospitality
 There are various methods like social media has used by organization to give
response on current trends and improves services of firm to fulfil needs of wide
range of customer within time.
 Another step is sustainable practices that have taken by company to keep
environmental resource protective and recruits job opportunities to grow revenue.
 All ethical practices are also followed by manager of Lanesborough hotel while
offering services to the guest for sustaining in the marketing prolong time.

CONCLUSION
 It has been summarized from above analysis that there are numerous internal and
external factors have impacted negatively on Lanesborough hotel and it’s business
activities associated to establishment it’s firm into new market i.e. Asia.
 There are numerous changes and development in hospitality sector which have
been effectively handled by management of Lanesborough hotel to stay long run in
busines market effectively.

REFERENCES
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Dimitrov, A., 2019. Current trends in e-commerce development in
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науки, 8(3), pp.119-127.
FERNANDES, S., HONÃ, I.D. and CRUCHINHO, A., 2020. FASHION
REVOLUTION AS PROMOTER OF SOCIAL INNOVATION AND
SUSTAINABILITY IN FASHION. Revista de Pielarie Incaltaminte, 20(1), p.51.
Lubis, T.W.H., Absah, Y. and Lubis, A.N., 2019. Analysis of Restaurant Business
Strategy in Developing Business using SWOT Analysis.