Case Study: Impact of Covid-19 Pandemic on Langham Hotel Performance

This report investigates the impact of the Covid-19 pandemic on the sales and performance of Langham Hotel London. It begins by defining Covid-19 and its widespread effects, particularly highlighting the negative impact on business industries due to lockdowns and restricted activities. The report details how Langham Hotel London experienced continuous decline in sales and performance during the pandemic. Furthermore, it explores potential strategies for Langham Hotel London to enhance its performance, emphasizing the importance of adhering to health safety standards, implementing social distancing measures, and providing comprehensive employee training. The conclusion underscores the necessity for businesses to adapt to current trends and activities to improve organizational performance, noting that social distancing, proper sanitization, and employee training are effective methods for overcoming the challenges posed by the pandemic.

RESEARCH
METHODS

INTRODUCTION
Environment is changing day by day where it
became important for business concern to
identify the market and come to know how their
problems be affected. As pandemic occurred in
whole world where government has declared to
close their business for specified period and
affected the business negatively. This is
important for each organization to analysis the
environment and come to know how their
customers will be influenced and supported to
develop organizational performance.

RESEARCH RATIONALE
The current report is about pandemic situation due to which
millions of people passed away and many of them suffering
from diseases. The main reason of conducting research is to
develop their knowledge and skills in particular field and
suggest effective ways to overcome.

RESEARCH AIM
“To identify the impact of Covid-19 on organizational
sales and performance. A case study of Langham Hotel
London.”

RESEARCH OBJECTIVES
 • To identify the concepts of pandemic (Covid-19).
 • To determine how pandemic affected the sales and performance of
Langham Hotel London.
 • To explain different ways that could be used by , Langham Hotel
London to develop performance.

LITERATURE SEARCH AND
PRELIMINARY LITERATURE SEARCH
To identify the concepts of Covid-19.
Covid-19 is an acute disease in humans caused by a coronavirus,
which is recognised mainly by fever and cough and is capable of
progressing to severe symptoms and in some cases death,
especially in older people and those with underlying health
conditions. It was originally identified in China in 2019 and
became pandemic in 2020.

CONTINUE…
To determine how pandemic affected the sales and performance of
Langham Hotel London
Pandemic is the contagious diseases caused by severe acute respiratory
syndrome. The first case of Covid was founded in Wuhan, China, December
2019. It has seen that pandemic affected the business industries negatively
where no business activities are continued for specified period. In context to
Langham Hotel London, sales and performance of company reduced
continuously as government declared the lockdown where all businesses have
closed and employees returned to their homes.

CONTINUE…
To explain different ways that could be used by Langham Hotel London to develop
performance.
Each organization aims to develop organizational performance and
profitability by offering better quality and design of products to their
customers. This is most important for industry to analysis the market and
formulates strategies that could help to overcome from the situation and
supports to develop organizational productivity. In relation to Langham
Hotel London, management should be follow health safety standard and
social distancing that will help to keep healthy people and supports to
manage business activities.

CONCLUSION
 From the presentation it can be concluded that business
concern should focus on current trend and activities that
can help to develop organizational performance. Due to
covid many businesses has been affected negatively
where social distancing, proper sanitization and training
to employees are considered effective ways to overcome
issues.

REFERENCES
 Davahli, M.R., Karwowski, W., Sonmez, S. and Apostolopoulos,
Y., 2020. The hospitality industry in the face of the COVID-19
pandemic: Current topics and research methods. International
Journal of Environmental Research and Public Health. 17(20).
p.7366.
 Jones, P. and Comfort, D., 2020. The COVID-19 crisis and
sustainability in the hospitality industry. International journal of
contemporary hospitality management.