Langham Hotels: PESTEL, SWOT Analysis & Trends in Hospitality Sector

This report provides a comprehensive analysis of The Langham Hotels within the contemporary hospitality industry, employing PESTEL and SWOT frameworks to evaluate the company's strategic position. The PESTEL analysis examines the political, economic, social, technological, environmental, and legal factors influencing the hotel's operations, while the SWOT analysis identifies its strengths, weaknesses, opportunities, and threats. The report also appraises the implications of current and potential trends in the hospitality industry, such as sustainability, local experiences, healthy food and beverages, and a focus on millennials. Concluding that the hotel industry is highly profitable and adaptive, the report emphasizes the importance of considering various factors for companies investing in this sector. The analysis includes references to relevant academic sources, underpinning the findings and recommendations.

The contemporary hospitality industry

Table of Contents
 Introduction
 Pestel analysis
 SWOT analysis
 Conclusion
 references

INTRODUCTION
 Hospitality industry is a broad category as it
includes not only services but products as well.
It includes longing, food and drink services and
majorly travel and tourism services. It is
important for the tourism industry to wok
effectively and efficiently as they are dealing
directly with the customers and the main aim is
to make sure that they are providing best in class
services to the customers. In context to The
Langham Hotels, it is one of the largest
traditional style hotel located in London,
England. The company has 380 rooms available
for customers and 8 floors.

PESTEL Analysis

Political factor
 These are the factors that tells the company about the degree up to which the
government can intervene in the free market of the industry. In the current times
government has put certain restrictions on the travelling but soon the travel industry
will start working again and will work on 100% capacity.

Economic factors:
 The hotel industry contribute a big part in
the economy of the country. The
contribution in the form of high
investments will be earned back with the
help of large number of tourists of the
country.

Social factors
 The hotel industry provide high level of employment opportunities to the local people.
The hotel will be able to get both skilled as well as unskilled workforce at low cost.

Technological factors
 The hotel industry is considered to be
one of the most technology dependent
industry as systems are involved in
each and every processes through
which the hotel is providing services
to its customers. The hotel can also
taker benefit of social media platforms
in order to do marketing activities.

Environmental factors
 The hotels can alter their room charges on seasonal basis as it will help the hotels in
getting better revenues and will also make sure that they are controlling the pricing
factor.

Legal factors
 the hotel will follow innkeeper law
which will help the hotel in ensuring
that the guests as well as their
properties are safe and secure.
Usually the compensation will be
charged from innkeeper if the
property of guest get stolen or
damage.

SWOT analysis

Strengths
 The services that the hotel provides to its customers is its biggest strengths. The hotel is
having a loyal customer base as the hotel is providing luxurious customer services to it
customers and the location of the hotel is also very significant.