This report provides a comprehensive analysis of the contemporary hospitality industry, focusing on Langlry Castle Hotel. It includes a PESTLE analysis, evaluating the impact of political, economic, social, technological, legal, and environmental factors on the hotel's operations and development. A SWOT analysis identifies the hotel's strengths, weaknesses, opportunities, and threats, including competition and the impact of COVID-19. The report also discusses current and potential trends in the hospitality sector, such as the increasing use of digital technologies, enhanced sanitization measures, and mobile booking systems. The analysis emphasizes the importance of adapting to external factors and leveraging technology to meet customer needs and gain a competitive advantage. The report concludes by highlighting the need for ongoing research and adaptation to maintain success in the dynamic hospitality industry.
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