EDU10010 - Language and Learning Annotated Bibliography

This document presents an annotated bibliography assignment for a marketing course, focusing on four research papers. The assignment includes detailed annotations for each paper, following the required format of a summary, evaluation, and statement of relevance. The first paper, by Godey et al. (2016), explores the influence of social media marketing on luxury brands, brand equity, and consumer behavior. The second paper, by Jones et al. (2015), examines the impact of social media on small businesses. The third paper, by Kelly et al. (2015), investigates food marketing to children in the digital age. The fourth paper, by Whiting and Deshpande (2014), discusses social media marketing as a myth or necessity. Each annotation provides bibliographic details, a summary of the paper's focus, setting, and methodology, an evaluation of its credibility, currency, and bias, and a statement of its relevance to the overall research topic. The annotated bibliographies are formatted according to the assignment guidelines, including the use of either Harvard or APA referencing styles.

Running head: LANGUAGE AND LEARNING IN YOUR DISCIPLINE
LANGUAGE AND LEARNING IN YOUR DISCIPLINE
Name of the Student:
Name of the University:
Author Note:

1LANGUAGE AND LEARNING IN YOUR DISCIPLINE
Annotated Bibliography no. 1:
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R. and Singh, R.,
2016. Social media marketing efforts of luxury brands: Influence on brand equity and
consumer behavior. Journal of business research, 69(12), pp.5833-5841.
https://scholar.google.com/scholar?
hl=en&as_sdt=0%2C5&q=Social+media+marketing+efforts+of+luxury+brands
%3A+Influence+on+brand+equity+and+consumer+behavior.+&btnG=
The primary focus of the paper is associated with social media marketing activities
that are influenceded by brand equity creation as well as consumers’ behavior to its
respective brand. It has been mainly focused on the luxurious brands such as Gucci, Hermès,
Louis Vuitton and Burberry. The survey has been conducted by gathering 845 luxury brand
consumers in the most leading countries such as China, France, India and Italy. The reason
for constructing this paper was to establish the connection between the efforts of social media
marketing and its related consequences including price premium, brand preference, and brand
loyalty. The research was conducted by collecting secondary resources including both
quantitative and qualitative data. There were some essential points that helped in structuring
the research such as efforts of social media marketing, interaction, entertainment, trendiness,
customization, and brand equity and consumer response. The research concluded that there
are essential contribution of SMME’s after utilizing social media marketing that have proved
enough positive effects and will help in developing the position of the brand.
There are five authors, who are associated with University of Horence and Business
School. One of them belong to the science department and technological department. Yes, the
journal is peer reviewed and can be easily available in Ulrichsweb database. The article was

2LANGUAGE AND LEARNING IN YOUR DISCIPLINE
published in the year 2016. Most of the articles are not taken from the present year and only
one or two was from the year 2015. No, there is no limitations to this journal.
The source is quite effective for the constructing of the upcoming essay as the paper
will enable to gain more knowledge over the respective brands and customer’s satisfaction.
The journal can be used as the positive point in the essay as it will help gain better
understanding of the desired topic.

3LANGUAGE AND LEARNING IN YOUR DISCIPLINE
Annotated Bibliography no. 2:
Jones, N., Borgman, R. and Ulusoy, E., 2015. Impact of social media on small businesses.
Journal of Small Business and Enterprise Development.
https://scholar.google.com/scholar?
hl=en&as_sdt=0%2C5&q=impact+of+social+media+on+small+businesses&btnG=
The primary focus of the journal is associated with the impact of social media on
small businesses. The setting was selected for the underserved regions in the world. The main
goal of the paper is set on gathering investigations for the beneficial factors of the utilization
of social media and internet services in the underserved regions. The research was conducted
after gathering relevant information from qualitative as well as quantitative researches. There
are some critical points in the journal such as challenges and efforts of using social media and
webpages. Therefore, the desired outcome of the journal has provided enough guidance for
the individuals, who want possess more knowledge on advantages and disadvantages of using
a website as per their age group is concerned.
The authors are associated with the Business School, University of Maine Business
School, Orono, Maine, in the United States of America. The journal has not mentioned their
individual field of expertise. The journal can be found in any scholarly websites and is
available in Ulrichsweb database. The journal has been published in the year 2015, so it
cannot be taken as current articles and no new edition has appeared in these five years. Most
of the articles have been taken from the years 2012, 2013 and 2015. There are some articles
from the 1980s and so on.
The resource is not so much helpful but it can be utilized to examine the areas of
influential factors of social media marketing. Yet, very less details have shared about the
authors which should have been attached in the journal. The journal does not discloses much

4LANGUAGE AND LEARNING IN YOUR DISCIPLINE
sub-topics about brand loyalty, customer satisfaction, search engine optimization. Hence, it
lacked most of the places and it should be taken for primary purposes.

5LANGUAGE AND LEARNING IN YOUR DISCIPLINE
Annotated Bibliography no. 3:
Kelly, B., Vandevijvere, S., Freeman, B. and Jenkin, G., 2015. New media but same old
tricks: food marketing to children in the digital age. Current obesity reports, 4(1), pp.37-45.
https://scholar.google.com/scholar?
hl=en&as_sdt=0%2C5&q=New+media+but+same+old+tricks
%3A+food+marketing+to+children+in+the+digital+age.&btnG=
The primary focus of the paper is constructed on the new media, along with some
stereotype tricks that have been explored in the areas of the emergence of food marketing by
utilizing new media. The setting is focused on the digital world by specifically mentioning or
gathering data from the case study of New Zealand as mentioned in the journal. The main
objective of the paper is focused on the young generation who are highly addicted to digital
media and that comes with certain limitations. The research has been conducted through
qualitative research by going through the case study and with the help of other journals. The
authors have emphasized on some critical aspects such as food preferences, along with
individual behavior, monitoring new media marketing, and the New Zealand case study. The
authors came into this conclusion that it is impossible to reduce young people from new
media, hence they should encourage them for the utilization of new media as it is the latest
way for them to adopt their individual environment.
The details of the authors have not been shared in the journal, and just the names have
been provided. Yes, the journal is peer-reviewed and can be found easily in any scholarly
websites. No, the article was published in the year 2015 and no new edition has appeared in
the previous years. The articles that have been utilized are most from the years 1999 and
2013. Thus, the article has been conducted with a new name and can be quite useful to go

6LANGUAGE AND LEARNING IN YOUR DISCIPLINE
through to gather more knowledge on new media, young generation and digital world. No, it
is focuses on the primary topic.
The article is quite useful as it has discussed some relevant aspects and current
limitations that the young generation is facing nowadays. It is an effective article that can be
used in any kind of essay.

7LANGUAGE AND LEARNING IN YOUR DISCIPLINE
Annotated Bibliography no. 4:
Whiting, A. and Deshpande, A., 2014. Social media marketing: A myth or a necessity.
Journal of Applied Business & Economics, 16(5).
https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=Social+media+marketing
%3A+A+myth+or+a+necessity&btnG=
The primary focus of the journal is about a debate on whether social media marketing
is a myth or a necessary part in one’s life. The article does not disclose about the chosen
country but it develops the research based on the overall condition of the social media
marketing in the previous years and in the upcoming years. The main objective of this article
is provide relevant details on both the factors and it will be analyzed simultaneously whether
it can provide new consumers and can gain more profit in the small organizations. The
research paper has been conducted by following qualitative researches. The main points are
focused on the advantages and disadvantages of using social media marketing. The
conclusion has stated that it helps in gathering more customers as it is the biggest platform
and millions of people are connected with it.
The details of the authors have been mentioned in the article as Anne Whiting and
Anant Deshpande is the educators of Empire State College. Yes, the journal is peer-reviewed,
and easily available in new and old versions. No, the last edition of the article was published
in the year 2014. The references that have been used to conduct this research are from
different years such as 2012, 2013 and so on. There is not much information about the
authors and some common aspects have been discussed, which can be easily available in any
other website. Yes, it presents both sides of the articles.
It is certain that the journal has discussed the advantages and disadvantages of social
media marketing, which is quite common and have unnecessary dragged a lot of ideas that

8LANGUAGE AND LEARNING IN YOUR DISCIPLINE
are easily available on internet. It is a disadvantage and can only be used in the first section of
a discussion part or introduction part.

9LANGUAGE AND LEARNING IN YOUR DISCIPLINE
References
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R. and Singh, R.,
2016. Social media marketing efforts of luxury brands: Influence on brand equity and
consumer behavior. Journal of business research, 69(12), pp.5833-5841.
Jones, N., Borgman, R. and Ulusoy, E., 2015. Impact of social media on small businesses.
Journal of Small Business and Enterprise Development.
Kelly, B., Vandevijvere, S., Freeman, B. and Jenkin, G., 2015. New media but same old
tricks: food marketing to children in the digital age. Current obesity reports, 4(1), pp.37-45.
Whiting, A. and Deshpande, A., 2014. Social media marketing: A myth or a necessity.
Journal of Applied Business & Economics, 16(5).