STA2207: Marketing Data Analysis - Laptop Launch Project Report

This report presents a project plan for launching a new laptop, utilizing marketing data analysis techniques. It begins with an introduction outlining the project's objectives, which include a detailed analysis of the project schedule. The report then provides a precedence table detailing project activities, durations, precedents, and required human resources. A network diagram visually represents the project's activities and dependencies, aiding in the calculation of the critical path. The report also includes an EST/EFT/LST/LFT/Float summary chart for schedule analysis. Gantt charts are used to illustrate the project schedule, while resource Gantt charts depict resource allocation. The analysis covers project scheduling, resource management, and critical path identification, ultimately concluding with insights into the project's successful completion. The report utilizes various analytical tools such as network diagrams and Gantt charts to provide a comprehensive analysis of the project's feasibility and execution.

Running head: MARKETING DATA ANALYSIS
Marketing Data Analysis
Name of Student-
Name of University-
Author’s Note-

1MARKETING DATA ANALYSIS
Table of Contents
Title..................................................................................................................................................1
1. Introduction..................................................................................................................................1
2. Precedence Table.........................................................................................................................1
Explanation of Table....................................................................................................................1
Table showing activities and precedents.....................................................................................2
3. Network Diagram........................................................................................................................8
a) Network...................................................................................................................................8
b) EST/ EFT/ LST/ LFT/ Float Summary Chart.........................................................................9
c) Analysis.................................................................................................................................11
4. Activity Gantt chart...................................................................................................................12
Gantt chart explanation..............................................................................................................12
Gantt chart.................................................................................................................................13
Chart Analysis...........................................................................................................................13
5. Resource Gantt chart..................................................................................................................13
Resource chart explanation........................................................................................................14
Resource chart...........................................................................................................................14
Conclusion.....................................................................................................................................14
Bibliography..................................................................................................................................16

2MARKETING DATA ANALYSIS
Title: Launching of a new Laptop
1. Introduction
The main aim of the project is to develop a project plan for launching a new laptop. The
main purpose for developing this project is to get a detailed analysis of the project schedule that
includes the precedence table, and the network diagram for the project.
The analysis tool that is used in this project is the network diagram. The project plan is
explained with precedence table, the network diagram showings its early start (EST), early finish
(EFT), late start (LST) and late finish (LFT). Proper analysis of the project schedule is done
using pert chart and Gantt chart.
2. Precedence Table
Explanation of Table
The table below describes all activities that are carried out in the project of launching of a
new brand of laptop in the market. The table shows all the activities that are needed for carrying
out the project and the duration each activity will take in the project. The table below also shows
the precedents of all the activities (Sanghera 2019). This states on which a particular activity
depends on. To complete a project, all activities are being completed with human resource and
those human resources are mentioned in the table below.
Table showing activities and precedents
Activity
number
Activities Duration Precedents Human Resource

3MARKETING DATA ANALYSIS
Launching of Laptop 68 days
1
Starting of project 4 days
Project manager,
manufacturing manager
2 Product design 16 days
3
Establishing characteristics of
product
2 days 1
financial manager,
manufacturing manager,
procurement manager,
Project manager
4
Developing Initial Package
Design
3 days 3
financial manager,
manufacturing manager,
procurement manager,
logistics analyst
5
Redesign of processes 4 days 4
financial manager,
manufacturing manager,
procurement manager,
logistics analyst
6 Prepare manufacturing design 5 days 5 financial manager,
manufacturing manager,
procurement manager,
Project manager,
hardware developer,

4MARKETING DATA ANALYSIS
software developer
7 Conducting design review 2 days 6 manufacturing manager
8 Marketing 22 days
9
Gathering market information 5 days 7
financial manager,
marketing analysts,
Marketing manager
10
Reviewing legal considerations 2 days 7
logistics analyst,
procurement manager,
software developer
11 Document usage process 2 days 7 Subject matter experts
12 Redefining the product
requirements
1 day 9
Project manager,
manufacturing manager
13
Performing competitor analysis 5 days 11,12
manufacturing manager,
marketing analysts,
Marketing manager
14 Distinguishing between the
competitors
1 day 10,13
marketing analysts,
Marketing manager
15
Study the potential customers 4 days 14
marketing analysts,
Marketing manager
16 Identifying the low cost 1 day 15 Project manager,

5MARKETING DATA ANALYSIS
marketing opportunities Marketing manager
17
Updating the financial analysis 2 days 16
marketing analysts,
Marketing manager,
financial manager
18
Performing risk analysis 2 days 17
marketing analysts,
Marketing manager,
risk analysts
19
Conducting marketing review 1 day 18
marketing analysts,
Marketing manager
20 Sale of Laptop 5 days
21 Collecting information on
structure of competitor pricing
4 days 19
marketing analysts,
Marketing manager
22 Calculate the economics of the
laptop
1 day 19
financial manager,
procurement manager
23
Conducting pricing review 1 day 21,22
financial manager,
manufacturing manager,
marketing analysts,
software developer
24 Manufacturing 5 days
25 Confirming product specification 2 days 23 manufacturing manager,

6MARKETING DATA ANALYSIS
hardware developer,
manufacturing team,
software developer
26 Conducting primary
manufacturing process
2 days 25
manufacturing team,
manufacturing manager
27 Evaluating contract
manufacturing
1 day 25
hardware developer,
software developer
28
Reviewing the manufacturer 1 day 26
hardware developer,
software developer,
financial manager
29 Logistics 6 days
30
Gathering Information on the
distribution methods
2 days 27,28
logistics analyst,
marketing analysts,
Marketing manager,
Project manager
31
Evaluating the shipping charges 2 days 30
logistics analyst,
marketing analysts,
Marketing manager,
Project manager
32 Identify the packaging
requirement to ship the product
1 day 31 logistics analyst,
marketing analysts,

7MARKETING DATA ANALYSIS
Marketing manager,
Project manager
33 Reviewing the logistics 1 day 32 logistics analyst
34 Quality Assurance 9 days
35
Confirming safety of product 2 days 33
Quality manager,
Quality testing team
36
Getting FDA approvals 1 day 35
Quality manager,
Quality testing team,
financial manager
37
Determining post sale process 2 days 36
Quality manager,
Quality testing team,
manufacturing manager
38
Identifying product issues and
procedures
2 days 37
Quality manager,
Quality testing team,
marketing analysts
39 Conducting quality assurance
review
2 days 38
Quality manager,
Quality testing team
40 Project closure 1 day 39 financial manager,
manufacturing manager,
Marketing manager,
Project manager,

8MARKETING DATA ANALYSIS
Quality manager

9MARKETING DATA ANALYSIS
3. Network Diagram
a) Network
Need of Network- Network diagram in a project states the visual representation of the
activities in a project. Network diagram helps to justify total time estimate in project. Network
diagram in a project includes planning, and helps to organize and control the project more
efficiently. This also shows the dependencies among the activities and helps in identifying
opportunities so that the schedule can be compressed.
From network diagram, the project can be viewed in graphical form that will include
series of rows and activities connected (Fleming and Koppelman 2016). From network diagram
the total time for completing the project can be calculated along with the project critical path.
Explanation of network diagram- The network diagram includes nodes, and arrows
connecting the nodes, the tail of the diagram is the starting point of project. The head of the
arrow represents the head of the project. The total length of the project is shows in network
diagram. The arrow of the project shows the sequence of activity and that particular activity on
which it depends.
The diagram shows network diagram of project and the path that is shown in the project
is the critical path. Critical path states sequence of all network activities that includes longest
duration. Critical path denotes shortest time by which project gets completed.

10MARKETING DATA ANALYSIS
Network Diagram
1 3 4 5 6
9 12
7 10 13
11 14
19 18 17 16 15
21 22
26 28
23 25 30
27
37 36 35 33 31 31
38 39 40
b) EST/ EFT/ LST/ LFT/ Float Summary Chart
Explanation of chart
Early start in a project states earliest date by which an activity might begin along with its
predecessors as well as successors. The time of early finish states the earliest time by which an
activity gets finished with their predecessors and successors. Late start in the table below states

11MARKETING DATA ANALYSIS
the latest time when an activity starts not affecting planned finish date (Evdokimov et al. 2018).
Late finish states the latest date by which an activity can finish not delaying finishing time of the
project.
Summary table
Activity
Number
Duration Earliest
Start Time
(EST)
Earliest
Finish
Time
(EFT)
Latest
Start Time
(LST)
Latest
Finish
Time
(LFT)
Float
1 4 0 4 0 4 0
3 2 4 6 4 6 0
4 3 6 9 6 9 0
5 4 9 13 9 13 0
6 5 13 18 13 18 0
7 2 18 20 18 20 0
9 5 20 25 20 25 0
10 2 20 22 29 31 9
11 2 20 22 24 26 4
12 1 25 26 25 26 1
13 5 26 31 26 31 0
14 1 31 32 31 32 0
15 4 32 36 32 36 0
16 1 36 37 36 37 0
17 2 37 39 37 39 0