Laptop and Mobile Product Launch Planning Report - University Name

This report provides a detailed product launch planning strategy for Dream Elegant Digitals, focusing on the launch of laptops and mobile phones with long-lasting batteries. The report covers key aspects of product development, including product approach, minimum viable product (MVP) testing, and the importance of product design. It also analyzes the channels and distribution strategies, organizational impacts, and the development of a comprehensive product marketing plan. The report highlights the significance of go-to-market strategies, product lifecycle models, and the role of quality control testers in ensuring product success. Furthermore, it emphasizes the importance of customer interviews, advertising campaigns, and the selection of appropriate distribution channels for effective product promotion and market penetration. The report concludes with a summary of the crucial steps for a successful product launch.

Running head: LAPTOP AND MOBILES PRODUCT LAUNCH PLANNING
Laptop and mobiles Product launch planning in Dream Elegant Digitals
Name of the student:
Name of the University:

1LAPTOP AND MOBILES PRODUCT LAUNCH PLANNING
Table of Contents
Introduction.................................................................................................................................3
Product approach.........................................................................................................................3
MVP and testing..........................................................................................................................6
Channels and distribution............................................................................................................9
Organizational impacts..............................................................................................................10
Product marketing plan..............................................................................................................11
Go To marketing strategies........................................................................................................12
Conclusion.................................................................................................................................13
References.................................................................................................................................14

2LAPTOP AND MOBILES PRODUCT LAUNCH PLANNING
Introduction
This report depicts the crucial importance of using product development specifications
and product launch activities used to promote new product in local, national and even in global
market. ABC technical product manufacturing company is focused on manufacturing laptops and
mobiles phones with long lasting battery.
If the assumptions and deliverables are successfully implemented, launched and marketed
then users will not require carrying power bank with them rather the battery itself will give
approximately 48 hours battery longevity with one time charge. The company nominated in this
report is Dream Elegant Digitals who will launch the product manufactured by ABC technical
product manufacturing company.
Product approach
It is identified that maximum profit that can be earned from the market by selling quality
products and services. In other words, commercial profit of an organization is directly
proportional to the services and products they sell to their customers (Roberts, Candi and Hughes
2017). Therefore, most of the businesses take multiple extensive levels of research and
development activities before introducing any new good quality product. The company is
focused on launching new digital products.
ABC technical product manufacturing has launched digital products in terms of laptops
and mobile phones that hold long time battery life. In order to launch any product, effective
marketing and advertising strategies are essential (Cohen and Munoz 2017). These days most of
the business owners are trying to keep themselves engaged to effective research and
development work before launching any new product (Smedsrud, Ekdahl and Näslund 2019).

3LAPTOP AND MOBILES PRODUCT LAUNCH PLANNING
Therefore, it can be said that product ideas and product design are the most essential aspects for
developing and promoting any new product.
The product plan should be transformed into a functional form before launching any
product in the competitive market (Hu et al. 2018). If any company failed to transfer the idea
successfully then the entire plan will fail to meet expected future benefits. Thus, for launching
any product manufacturing companies should hire advertising company paralelly (Divakaran et
al. 2017). Product design process can be successfully accomplished followed by product idea, in
depth research, product design and development, research and development of the products,
prototype design, testing and final manufacture of the product.
The products selected to be launched in this report include laptops and mobiles
manufactured by ABC technical product manufacturing. The company manufactures theses
products and its research and development department takes all the development and
improvement level responsibilities (Liu, Zhai and Chen 2018). Experienced and skilled technical
experts are hired by the company design and develop the products.
From the organizational portfolio, it is identified that the new product is highly beneficial
because battery longevity is considered as one of the most essential features for any digital
product. If users need to charge batteries frequently then it will waste lots of time (Talay,
Akdeniz and Kirca 2017). If this product is launched successfully and appreciated by the users
then the company would be able to earn long term competitive advantages an commercial profit
as well (Talay et al. 2017). This product is fit to the organizational portfolio because if this
product is bought then users will not require carrying any power bank for emergency purposes.

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In order to launch the manufactured product the company has line manufacturing
strategies. Product line strategy is defined as a similar product groups that are sold by companies
under similar same brands (Rajavi, Kushwaha and Steenkamp 2019). Using this strategy under
one product line multiple numbers of products can be sold. As the company has multiple
numbers of products under a product line thus the process has become easier for marketing
consumers (Brazauskaitė and Auruškevičienė 2017). In this process the manufacturers and
developers will not require to individually market products rather once at time more than one
infact multiple products can be launched. The advertising company is marketing and launching
laptops and mobiles with long lasting battery longevity.
The products line strategy of the company is created considering demographic,
behavioral, psychological and geographical characteristics of the market initially planned
(Smyth, Duryan. and Kusuma 2019). Once a user will start believing on a particular product
then if additional products are found in the product line then the consumers may inclined to the
other additional products as well with effective marketing strategies (Dubiel et al. 2018). Before
final launch of a product in the competitive market, its demand and market competition
throughout has to be analyzed. Not only this but also the previous experiences of users from the
manufacturing company’s products are needed to be considered (Meredith, Mantel and Shafer
2017). It will help to lower down the cost of each customer acquisition and also help to build
customer loyalty and brand loyalty as well.
In order to develop the product throughout project development life cycle period the
different stages rather phases those are to be considered include project initiations, planning,
implementation testing and closure (Rajavi, Kushwaha and Steenkamp 2019). If all the product

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development stages are successfully followed then, company would be able to earn competitive
advantages and commercial long term profit from the global market as well.
Product Lifecycle Model or PLC is the best applicable model comprises of introduction,
growth, maturity, decline phase. Each of the stage is dependent on time and revenue and profit.
The initial stage of PLC is introduction stage. In order to set proper price line for increasing the
rate of affordability, the development cost has to be recouped in this stage (Kerzner 2019). The
second stage for the product development is growth stage. In this stage how the product can
grow are developed.
MVP and testing
Minimum viable product is defined as a simple testing strategy used by manufacturing
companies before developing and launching any specific product in the market. MVP testing is a
subtraction process or best reality checking process that an organization can get (Datta et al.
2017). However, in order to earn competitive advantages, commercial profit and competitive
advantages testing the MVP is essential. The MVP of a product has to be inspiring.
These days businesses have become completely dependent on technology thus the rate of
usage for laptops and mobile is also increasing. Long lasting battery or battery longevity
supports the customer's experiences and customer desire as well (Restuccia et al. 2016). Not only
the customers but also the manufacturing companies start gaining competitive advantages. The
products developed here are laptops and mobiles phones whose battery charges can last for
approximately 48 hours even if the users use the product continuously. The customers would get
5 years warranty period for their batteries for which people will get attracted (Sulaiman and
Syahrivar 2018). Product innovation is the other important thing that has to come under focus

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before product launch and new product innovation and implementation. Dream Elegant Digitals
wants to manufacture new laptops and mobiles with long lasting batteries but they were unable
to afford all the technical supporting features and elements.
The MVP strategy is used for this particular project to analyze the current market status
and condition of other similar service providers. It is a qualitative market analysis strategy used
by the business and marketing analyst of different business organizations (Garis 2019). The
MVP for the product manufactured by ABC technical product manufacturing company is
breakdown into small stages.
 At first using minimal numbers of resources the product hypothesis will be tested
 It must accelerate the learning approach
 The rate of engineering waste will be reduced
 The product must be reached to the customers as early as possible
For launching the product in the market different strategies are developed and among them
online marketing and social media marketing are the two advance marketing strategies involved
(Tao et al. 2016). The complexity of developed MVP is relied upon type of product newly
designed and developed. There are different kinds of MVP available ranged from early
prototyping and AdWords Testing. As soon as the MVP hypothesis is determined it will be
tested accordingly. In order to get useful reliable information proper testing technique is needed
to be selected.
Customer interview
Before marketing and launching the product customer interview has to be conducted.
Firstly the customers should be discovered and after that they are needed to be validated. The

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process is comprises of search and execution. After successful searching the customer creation
and company building are completed (McMillan et al. 2017). In order to draw out information
unscripted interviews will be conducted only with the customers about the product structure and
probable issues that may occur during development and launching of the product. The developers
and advertising agency associates must use exploratory interview session. The conversation will
be guided by listening to the problems and all those issues that can be resolved with the newly
developed product.
Advertisement campaigning
Advertisement campaign is the other strategy that should be used for testing the MVP
developed. In order to validate the market it is one of the most effective and efficient strategy. In
order to drill down demographic of a specific target customer group Goggle, You Tube,
Facebook are the best platforms (Seifert, Tancrez and Biçer2016). Continuous and thorough
running campaign will help the developers and advertising agency get statistical information.
If the developers are found more focused on digital world then visual type, mock ups,
prototypes, wireframes can demonstrate detail functionalities of the products. However, the
prototype MVPs are ranges from lower dependability sketches to screenshot preview to a much
complicated dummy level application.
The responsibility of product testing is generally taken by either Quality Control tester or
Quality assurance tester. For this product the Quality Control tester will take all responsibility.
The Quality control testers work in the manufacturing companies as a part of quality
management team. Before giving final approval on the long lasting battery holding laptops and
mobile devices the QC tester need to ensure that ABC technical product manufacturing

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company’s quality specific expectations and product requirements are meet. successful role play
for the Quality control tester will help the company associates minimizing wastes by improving
productivity and production line as well (Obradović, Kostić and Mitrović 2016). It will ensure
that productivity is improved and the production line has reached the customer expectations.
Role of a Quality Control Tester is to prepare inspection process along with instructions.
Apart from that, QA tester is also needed to select a sampling plan applications, analysis
approach, and problem solving strategies by preparing procedures (Hayat et al. 2019). The QA
testers are also allowed to perform audit planning. QA tester helps developing processes and
procedures for controlling quality of the long lasting battery holding devices like mobiles and
laptops. Before final design, evaluation and development of a product a quality control standard
is considered by the project developer (Kerzner 2019). This is again may involve with the quality
management system standards and system recognition. Before approving the product or before
its ultimate launch the QC tester inspects and audits the procedure to make sure that the quality
standards are met. If any such issue is identified then improvement plan has to be recommended
based on that.
Channels and distribution
The product stock will be distributed from some of the selective well known selective
stores. The products will be distributed from warehouse and not inventories. Selection of best
distribution channel in product marketing is referred to as one of the most essential applications
for business success. Different distribution channels are there widely used by manufacturing
companies. However, selection of the best suited distribution channel is an important action.
Distribution channel in marketing is a way or path through which products do travel from the
developers to the customers. Proper logistics consideration is essential for the successful delivery

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and distribution of any product to the customers. Two type of distribution channels are there such
as direct distribution and indirect distribution. Business to business and business to customers are
the two different direct product distribution channels.
The distribution function in marketing is comparable to marketing mix components. B2B
occurs between the industrial users and the producers of raw materials needed to manufacture
and complete the product on time and within the estimated budget. ABC technical product
manufacturing company requires a distribution system for connecting the products with the
hardware and software level solution providers to make sure that an error free product is being
designed and manufactured as well. For this specific product the business to customer
distribution channel is not applicable. Direct distribution channel goes directly to the customers
with no such mediator by leaving the producers directly. ABC technical product manufacturing
company manufactures and distributes tangible goods to their clients.
Though, for this organization and their manufactured products indirect distribution
channel is the best suited one. For these products those have long lasting battery longevity cannot
be distributed by direct distribution channels. In order to distribute theses products middleman
and intermediate person is essential. The direct and indirect distribution channel structure can
include the combination of either all the below mentioned entities or some of them. The entity
includes wholesaler or distributor, direct internet connection, direct catalogs, a direct sales team,
a team of consultant dealers, retailers, agents and the value added resellers.
Organizational impacts
Innovation of any organization has to be managed and operated successfully by research
and development department of an organization. A skilled and experienced R&D team is needed

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to innovate as desired. It is responsibility of the R&D associates to generate innovative ideas for
improved revenue generating products. These days the usages of technical devices are growing
rapidly. Infact, expectation of the customers are also increasing frequently from the
manufacturing companies. However, batter longevity for the products is all under questions. In
order to create innovative products advanced production methods along with service strategies
are essential. Workplace creativity is the other innovative strategy essential for organizational
impact. The product that has been nominated for the launch program includes different actions
and management approaches. In order to develop and encourage productivity of the R&D
department some stages are to be followed rather maintained by both the manufacturing
company and advertising agency.
First of all correct people should be hired for accomplishing the innovative product
launch program on time with measurable success line. The manufacturing company must give
free thinking atmosphere or platform to the developers. Innovators are people who create most
innovative services and products. After that, proper communication process needs to be foster by
the manufacturing company and other associates. It will help to limit the risks. Before beginning
the long lasting battery holding mobile and laptops extra resources in terms of money should be
kept in the department. It would give better flexibility in the research budget. It will also to
evaluate an error free project on time and in estimated budget. Apart from that, flexible deadline
setting is the other action essential for the successful design and launch of the selected product.
Research and Development (R&D) department needs additional time for successful delivery of
the products. The design and development time always fluctuates from time to time. Therefore,
for this product needful time has to be set at the beginning stage. Competitor collaboration is
another important action essential for analyzing organizational impact. The Research and

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Development department would be able to earn a lot from the ideas only. The action needs to
start from developing strategic question set. After information research is needed to be conducted
to make sure the all potential risks are successfully evaluated.
Product marketing plan
Product marketing is a responsibility played generally by the product manager. However,
the product manager should have proper technical skill, knowledge and early experiences as
well. Once a product is prepared it has to be marketed successfully and make sure that customers
are attracted to its features and functionalities as well. Product marketing plan is referred to as a
plan comprises of new product planning, new product introduction and post launch management.
The new product planning stage includes new product development ideas, evaluation of
the features and also possibly new market entries. It also helps to enhance project planning
features over others. In order to market this product marketing mix is the best strategy suited. For
successful selling of any product the different elements those are essential are incorporated in the
plan. In order to make it possible extensive customer research is essential to build a good
marketing plan. Based on competitors and target market a product launch plan will be developed.
For the specified product the target market includes a person who belongs to 25 and 40 age
group. In order to reach the target market online marketing, banners, posters and advertising are
used. Online marketing will help the product manager and project manager reach the customers
easily. The person who belongs to this age group uses Facebook and other social media
platforms frequently would get to know about the product and also about its features. Not only
this but the banners and posters will help the target audience get attracted to the product and its
features. The more people will come to know about the products and its beneficial features the
more customers the manufacturing company will earn. Apart from that, you tube is the other