Analysis of Tourism in Las Vegas, Nevada: A Comprehensive Report

This report provides a comprehensive analysis of tourism in Las Vegas, Nevada, examining its historical background, evolution, and current trends. It explores the city's transformation into a global resort destination, highlighting the shift from gaming to a broader entertainment focus. The report details the various forms of tourism present, including leisure, cultural, and family tourism, and identifies key stakeholders such as federal policymakers and industry strategists. It also discusses the regulatory environment and its impact on the industry. Furthermore, the report evaluates the positive impacts of tourism on the local economy, including job creation and revenue generation, while also touching upon the importance of sustainable tourism practices. The report concludes that Las Vegas continues to be a successful destination and emphasizes the importance of monitoring its competitive position. This analysis is valuable for anyone studying business development, tourism, or urban planning.

Running head: LAS VEGAS, NEVADA

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Introduction
Nevada is widely known for Las Vegas, which is also popular as “Sin City” and is
one of the highly popular tourist spots in the entire world (Barkun, 2013). The city is also one
among the fastest growing city in the United States of America with a population of more
than millions of people. The city keeps on changing and innovating itself with a very fast
pace. There is a notable change that could be seen in a city if one visits it’s even after a year.
This paper will elaborate on the same. The main focus of this paper is to shed light on the
tourism activities in Las Vegas, Nevada. It will elaborate on how tourism has changed in this
destination and the positive affect of tourism in it. It will also present a brief overview of the
background of the city along with a clear insight of the visitors, the forms of tourism present
here, the key stakeholders of its and the regulatory environment present in the place. With the
same, the paper will also shed light on discussing how the city has developed over time, the
trends that have been occurred in this place in context to tourism as well as the positive
impact that they had on it.
Discussion
1. Background information about Las Vegas
Nevada has a rich history of exploration and silver mining. There are several sites
throughout the city that allows the visitors to learn and experience about the several different
phases of history, inclusive of the Sherman Station Visitors Centre, Folklife Centre and the
Historic Exhibit in Elko. Las Vegas is a place in the Mojave Desert of Nevada (Langford et
al., 2015). It is a resort city which is highly famed for its excellent nightlife all around the
world. People from different laces comes to visit this place only because of its vibrant
nightlife that is centred on about 24 hour casinos and other entertainment options. The main
street of this destination is which could also be regarded as its focal point, it the Strip, over
four miles long. There is a boulevard which is home to numerous themed hotels along with

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huge displays like that of the fountains which are synchronised to music, the Eiffel tower and
the Venetian Grand Canal. In simple words, it can be said that the city bills itself as one of
the great entertainment capitals of the world, which is widely famous for its mega casinos.
There are also many other tourist destinations in this place including that of the Great Basin
National Park to Lake Tahoe. It is indeed far more than gambling where people could also
enjoy the eccentric locals.
2. Tourism in Las Vegas
As it is discussed earlier, the city of Nevada is popularly known for Las Vegas. Las Vegas
attracts the tourists and visitors from all round the world towards its extreme beauty and night
life. Apart from gambling, Nevada also has a paramount wealth of attractions that most of the
visitors have never seen in their life. It is a paradise for the backpackers and the outdoor
lovers who are looking forward to get Off of the beaten paths (Sanchez-Martin et al., 2015).
In the sparsely populated city of Nevada, it is very easy to get off the beaten tourist path.
According to the Route 50 website, the significant Highway 50, which is also known as
“Loneliest Roads in America”, follows the approximate path of the historic Pony Express
Riders (Alivand, Hochmair and Srinivasan, 2015). There are a long list of hotels ranging
from 2 start to 7 star, for the convenience of any visitors. It is well served by a good network
of buses which are mainly run by the Greyhound. If the visitors wants to travel through trains,
the northern part of the country is also served with the line of California Zephyr. It is
commonly known as one of the most beautiful train trips in North America. There are bus
and train stops such as Elko, Reno and Winnemucca. The main airport of the city is the
McCarran International Airport (Chhoo & Oum, 2013). The smaller airports however, serve
towns like Elko and Reno throughout the state. However, it is suggested that the most
convenient mode of travelling around the city is through car. It would allow the travellers are

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the outdoor lovers to travel on their own scheduled time rather than of following any set bus,
air lines or trains.
3. Visitors in Las Vegas
According to the applied analysis report, there is was an average of about 3.7% in the
number of visitors in Las Vegas year over year (Wong & Qi, 2017). With the same, it is also
to note that the expenditures per visitors has rose up to 4.2% to 733 dollars spent after every
visitor. Overall, the visitors of Las Vegas spent about 29.7 billion dollars in the city in the
year2014 (Li et al., 2015). In the same year, including that of the induced and direct impacts,
the value of the Vegas tourism was pegged at 50 billion dollars, which is near about 54% of
the total gross product of Southern Nevada (93 billion dollars). As of 2015, the city has
hosted more than forty million visitors every year and is one of the major source of revenue
for Nevada. In other word, it can be said that Las Vegas is one of the economic lifeblood of
the city and is home to majority of the 208 million residents of the state.
4. Forms of tourism
There are many forms of tourism present in Las Vegas and they are of the leisure tourism,
cultural tourism, and family tourism as well. The tourists travel to experience a huge change
in the climate and to learn new thing here. They also visit to know about the culture of the
destination. The tourist in Nevada are also provided with several adventure sports activities
for their leisure and for refreshing themselves after working hard their places. There are
accommodation facilities for the tourists, the hotels which provide huge variety of services in
order to keep their customers refreshed. The culture of the state also attracts the tourists a lot.
The cultural tourism gives them an insight to the fairs and festivals, the culinary delights, the
customs and tradition of the city, the dress, life style, dance, architecture and music and the
religion of the destination (Choi, 2014). The city also promotes family tourism that involves
the families and their contribution in the different forms of the tourism activity. It includes

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visiting the relatives of the family or friends for their interpersonal purpose. For example,
many people travel from China to here for visiting their friends and relatives. While visiting
their friends, they also visits different tourist attractions present in and around the city.
5. The key stake holders
The key stake holders of Las Vegas, Nevada are the federal policy makes, the state
government leaders, industry strategists, conventions and visitors bureaus and the airport
(Center, 2015).
6. Regulatory environment
The regulatory environment in Las Vegas is very fragmented (Hughes, Pincetl & Boone,
2013). There are many offices and a huge number of regulations, enforcement procedures and
standards that govern their provision and the use. With the same, the responsibility of the
sidewalks in the Las Vegas has become very complicated by the jurisdictional issues. There
is a complex regulatory environment that involves public safety and labor. There is an
increase in the minimum wage that is allowing more disposable income for the destination. It
is also note that the changes in government policies, like any other part of the world is
shedding both positive and negative impact on the place.
7. Discussion and Analysis
a. Development over time
Las Vegas, Nevada is one of the most popular and notably profitable gaming and
tourism destinations present in the world. Started from 1980s, the destination has developed
itself through a large array of strategic branding efforts, catchy marketing, smart positioning
and advertising campaign along with the development of the entertainment centres and mega
resorts. The gaming history of Las Vegas tells everything about how the place has gradually
become the tourism and gaming hotspot which it at present is. With the same, it is also to

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note that the marketing strategies of this destination has also shifted to bringing the ‘sin’ back
in “Sin City” from the targeting families and this has created an image of a hedonistic
playground of the Las Vegas.
b. Evaluation of trends
Las Vegas has soon began to display notable signs of extraordinary trend. Tourism
has greatly contributed in the transformation of the city from a band of high profiled casinos
to global resort destination. This has in turn resulted transforming of the hotel rooms,
meetings, entertainment, food and beverage and conventions to notable generators of revenue
in their own rights. Much of the commerce of Nevada relies on the successful operation of
tourism and hospitality industry, the product life cycle of Las Vegas is a tremendous indicator
of the future course of the city.
In the recent years, many of the night clubs and casinos in Las Vegas were authorised
for the clear purpose of heartening the development of tourism in the country. It is only for
bringing in greater proportion of the outsiders as well as the additional wealth into the
domestic economy. Casinos are regarded as major stimulus for the tourism development here
and are dependent on a large range of considerations and characteristics including the
location, the legal and competitive environment, and the type of development. The casinos on
their own are spending a notable impact on the tourism.
c. Impact of tourism in Las Vegas
Tourism has positively affected the tourism industry in Las Vegas. It has created a
paramount of job opportunities for the people living there. It has created a positive economic
effects. As according to the recent report of 2014, there were about 233,000 people employed
in the tourism industry in that year (Leonardi & Pica, 2013). On that very year, the direct
tourism workers collaboratively earned about 9.3 billion dollars which is up to 8% from the

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year 2013 (Leung, Wen & Jiang, 2018). Such a huge increase in the employment sector of the
city has accounted for near about 25% of the 37.5 billion dollars in the salaries and wages for
the Southern Nevada. With the same, it is also notable to mention that the travellers of the
Vegas have supported more than 365,500 jobs and about 13.9 billion dollars in the salaries
and wages. Also, education in terms of providing sustainable tourism places a good spotlight
on the responsible planning. This has made more people aware of the long lasting advantages
of the concept of “take only pictures and leave only footprints”, they could now better
minimize the impact of any habitat people visit as well as also respect the nature (Rautenberg
& Rojon, 2014).
Conclusion
Travel and tourism has always been one of the largest industries in the world. In this
context, after analysing the above discussion it can be concluded that Las Vegas is booming
more than ever before in terms of hospitality and tourism. It has also opened up many job
opportunities for the domestic people which in turn is positively contributing to the economic
condition of the country. However, it is also to be noted that though Las Vegas appears to
have been one of the successful destination in terms of tourist attraction and has held a strong
competitive position for many years, it is also increasingly important to monitor this position
of its.

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