Analyzing Lastminute.com's Contribution to Sustainable Development

This report examines Lastminute.com's approach to sustainable development in the tourism industry, focusing on its alignment with the UN Sustainable Development Goals (SDGs). It discusses how the company addresses various goals, including poverty reduction, zero hunger, good health and well-being, quality education, gender equality, clean water and sanitation, affordable and clean energy, decent work and economic growth, industry innovation and infrastructure, reduced inequality, sustainable cities and communities, responsible consumption and production, and climate action. The analysis considers political, economic, social, environmental, and legal factors influencing Lastminute.com's sustainability efforts, highlighting initiatives such as job creation, food camps, medical camps, waste management, and paperless booking systems. The report concludes that Lastminute.com's commitment to these goals contributes to its long-term sustainability and positive impact on society and the environment.

TOURISM
AND
SUSTAINABLE
DEVELOPMENT
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Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
UN Sustainable Development Goals in relation to Lastminute.com.....................................4
CONCLUSION................................................................................................................................9
REFRENCES.................................................................................................................................10
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INTRODUCTION
Sustainable development is the process which is based upon meeting development goals within
an organization. This is based over resources and services making organization expand within
market. This is helpful in attaining desired results over society and living conditions with
resources used for continuing to satisfy living conditions and resources used for making stability
formed within an organization. The concept is based upon making sustainable development
meeting over needs with ability of an organization in terms of future growth (Almuhrzi and Al-
Azri, 2019). Through sustainable development an organization is able to develop various kinds
of aspects which make business organization prepare for future. Scope is wider which makes
growth of organization possible in more effective way. Nature is dynamic which makes business
impacted directly. In this report concept of UN Sustainable Development Goals is covered in
relation to Lastminute.com.
MAIN BODY
UN Sustainable Development Goals in relation to Lastminute.com.
The development of tourisms industry has been making significant shown over negative
impact upon environment making contribution done in relation over environmental pollution.
The awareness is based upon protecting environment with most powerful countries over different
agreements with treaties holding responsibility with few changes in operations of tourism
organization like Lastminute.com. This is based upon making sustainable development possible
by applying model of sustainable development. It provides various kinds of sustainable
advantages taking place within an organization. This model has helped in making achievement of
UN sustainable development done more effectively (Birendra, Dhungana and Dangi, 2021). The
goals of UN sustainable development includes seventeen sustainable development goals which
are GOAL 1: No Poverty, GOAL 2: Zero Hunger, GOAL 3: Good Health and Well-being,
GOAL 4: Quality Education, GOAL 5: Gender Equality, GOAL 6: Clean Water and Sanitation,
GOAL 7: Affordable and Clean Energy, GOAL 8: Decent Work and Economic Growth, GOAL
9: Industry, Innovation and Infrastructure, GOAL 10: Reduced Inequality, GOAL 11:
Sustainable Cities and Communities, GOAL 12: Responsible Consumption and Production,
GOAL 13: Climate Action, GOAL 14: Life Below Water, GOAL 15: Life on Land, GOAL 16:
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Peace and Justice Strong Institutions, GOAL 17: Partnerships to achieve the Goal. These goals
has become important part over sustainable develop for an organization like Lastminute.com.
These goals has been achieved by organization like Lastminute.com in way that it has focused
over factors like politics, economics , social, environment and legal. These factors makes an
organization like Lastminute.com develop as per market perspective(Lee and Jan, 2019). Politics
is an important factors for sustainable development as if due to any reason government policies
are rigid the organization would not be able to perform business more effectively. In relation to
economic factor if economic growth is not positive then organization always lacks funds which
makes business collapse. Social factors have tendencies to impact growth of an organization.
Environmental factors these are those factors which are based upon protecting brand image of an
organization that is important for growth of organization at global level. Then comes legal
factors which is based upon making an organization like Lastminute.com work as per laws which
has been formed by government which makes sustainable development possible (Boluk and
Rasoolimanesh, 2022). In relation to first goal that is no poverty organization has created job
opportunities which have removed poverty percentage within an organization. The n come
second goal which is Zero hunger Lastminute.com has been doing free food camps in order to
feed hungry and poor people which made it more sustainable in-terms of long term growth. Then
comes third goal relating with good health and wellbeing. Lastminute.com worked upon these
aspects by arranging medical camps for its employee are individual living in particular area
which has helped organization become more popular and increased employees percentage
making long term sustainability achieved (Ngo, Lohmann, and Hales, 2018).
The ultimate target of Lastminute.com is to earn profit. The company takes measures to protect
the environment and their rights and obligations to the customers to create a long-term
relationship with them and to earn profit for a long time from them. The company has practiced
supply chain development to develop the services provided to the customers and for earning
more profit. Besides, the JIT technique has been applied as it helps the company to get the tasks
done earlier from the employees. It also helps Lastminute.com to operate its activities earlier and
provide good services to the customers within the quickest possible time. The management of the
company needs to take proper cautions to find opportunities to expand the business activities or
to take other defensive measures for creating a better place for the company in the tourism
market (Grandcourt, 2020). The pricing strategy of the company is in the range of middle-
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income customers, who are the most portions of consumers of this industry. Thus, along with the
previous two forces, the economic goals should also be kept in mind and proper actions needed
to be taken by Lastminute.com to make the maximum profit from the customers.
The organization has make sure that sewage treatment plants are installed which has helped in
making waste management done and also purifiers are installed within its workplace which make
clean an pure water provided to its employees(Ristić, Vukoičić and Milinčić 2019).
Lastminute.com has achieved long term sustainability by making sure that its booking system
does not include any kind of paper work which creates environmental friendly process involved
within it. Through the aspect business has reached to various customers making sustainable
development achieved by the organization. Then Lastminute.com has made affordable flight
tickets which attracted customer making it attain long term sustainability. Now education
become more important factor for a people survival because it help reduce the illiteracy level of
nation and if people become literate then unemployment level also decreases and people having
great life for their survival and this will indirectly impact the economy of nation (Kapera, 2018).
The UN has responsibility that they promote the education importance and provide education in
free to those people who can’t afford money for their education. This will improve the living
standard of people so that they survive a better life and they will donate and help the nation to
improve their economy conditions. In nation the gender related issue is increased between the
people of society because people have different mindset regarding the different gender because
male gender think that female gender is not applicable to perform the male work in the public
and female thinking is that male don’t perform the work of female so this is very important for
UN to make a equality gender in society then only it is possible to that people start treating each
gender equal they respect their each other work in society (Kokilashvili and Khasaia, 2019).
People health illness is increased due to unhygienic they drink dirt water and this will lead to
death of people because it will create a problem for in stomach and people will not survive for
long-term so for this management of UN have to provide the hygienic things to those people who
will not able to afford or maintain hygiene so that their life line will increase and they sustain
long term in this world. In UK the people don’t have that much of income so that they maintain
the affordable and clean energy for them they live in a slum areas where the insects are grown
and they don’t have cemented roof on their head to hide from raining season when the rain come
then people will suffer from a problem that they don’t have safe place to protect them from this
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rain. The UN government have to give a solution for that people so that they can protect from the
raining water because it will affect the human body very badly because rain water contain acid in
it. Poverty line people don’t have much income to support the economic condition of nation for
that reason the economic condition is very bad so UN management have to give pay role job in
which they earn that much amount so that they support the economic condition of country. If
poverty people start donating in economic then nation of economic condition grow and
developed. If in a country the industry and infrastructure is not well maintained then it will cause
a problem of unemployment and people start facing problem for survival. The UN has to build
better infrastructure in the nation so that it will increase the employment opportunity and people
have a good life for their survival. If innovation of the nation is good then it will developed more
in future because innovation never stop and people innovate new things to develop more things
in market so that people always get new opportunity in market. In nation the people do inequality
related to regions, cast and their standard level this is big issue in nation which will have to
resolve by the UN organization because if it will not stop then inn future it will create mess and
people don’t want to see different regions people in their society(Saarinen, 2018)(Scheyvens,
2018). So if nation don’t want to happen this situation in future then they have to procure this in
current only that change people mind in the society that every religious is same and caste does
not matter for the people the people character is decide by their nature and behavior. The UN
must focus on growing profession and enterprise opportunities, secure and low-cost housing, and
constructing resilient societies and economies. It entails funding in public transport, growing
inexperienced public spaces, and enhancing the city by making plans and control in participatory
and inclusive ways. The nation of consumption and production is very important because it is
very important that consumption is must equal to the production in market then only it is possible
to meet the demand of the society. The UN management has get responsibility to consumption
and production must equal so that it will able to fulfill those needs which is necessary for the
people that management must equal the demand and supply. In some nation people will face
many problem due to climate because if areas will covered with flood then they have to face
many problem and they don’t left their rooftop on their head so for this UN management have to
provide a safe to these people so that they survive long-term and they live happily (Sharpley,
2020). It is very essential that UN management have to full all those goals which are important
for the development of nation.
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CONCLUSION
From this above report it has been concluded that how organization of UN help nation to grow
and developed and this will indirectly impact on economic of nation. The points which is
included in this report is how no poverty is reduced in the society, The people will not sleep with
empty stomach, Provide good health and well-being to the people, Provide essential quality of
education because it is very essential for people now for survival. The gender equality is most
important factor for nation because it will create a problem for the nation so for that it is very
important for nation that they have to change the people mind set for gender equality. It is also
include the clean water and sanitation, Decent Work and Economic Growth and Industry,
Innovation and Infrastructure, Reduced inequality and many others goals which is necessary
thing which are most important things which they have to maintain in nation.
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REFRENCES
Books and Journals:
Almuhrzi, H.M. and Al-Azri, H.I., 2019. Conference report: second UNWTO/UNESCO world
conference on tourism and culture: fostering sustainable development. International
Journal of Culture, Tourism and Hospitality Research.
Birendra, K.C., Dhungana, A. and Dangi, T.B., 2021. Tourism and the sustainable development
goals: Stakeholders' perspectives from Nepal. Tourism Management Perspectives, 38,
p.100822.
Boluk, K.A. and Rasoolimanesh, S.M., 2022. Introduction to the special issue on “Deepening our
understandings of the roles and responsibilities of the tourism industry towards the
United Nations Sustainable Development Goals (SDGs)”. Tourism Management
Perspectives, 41, p.100944.
Grandcourt, M.A.E., 2020. The role of the United Nations World Tourism Organization
(UNWTO) in tourism and sustainable development in Africa. In Routledge Handbook
of Tourism in Africa (pp. 131-138). Routledge.
Kapera, I., 2018. Sustainable tourism development efforts by local governments in
Poland. Sustainable cities and society, 40, pp.581-588.
Kokilashvili, M. and Khasaia, L., 2019. Challenges and opportunities in planning of city tourism
toward sustainable development (the case of Tibilisi). Iscontour, pp.290-300.
Lee, T.H. and Jan, F.H., 2019. Can community-based tourism contribute to sustainable
development? Evidence from residents’ perceptions of the sustainability. Tourism
Management, 70, pp.368-380.
Ngo, T., Lohmann, G. and Hales, R., 2018. Collaborative marketing for the sustainable
development of community-based tourism enterprises: voices from the field. Journal of
Sustainable Tourism, 26(8), pp.1325-1343.
Ristić, D., Vukoičić, D. and Milinčić, M., 2019. Tourism and sustainable development of rural
settlements in protected areas-Example NP Кopaonik (Serbia). Land Use Policy, 89,
p.104231.
Saarinen, J., 2018. Beyond growth thinking: the need to revisit sustainable development in
tourism. Tourism Geographies, 20(2), pp.337-340.
Scheyvens, R., 2018. Linking tourism to the sustainable development goals: a geographical
perspective. Tourism Geographies, 20(2), pp.341-342.
Sharpley, R., 2020. Tourism, sustainable development and the theoretical divide: 20 years
on. Journal of sustainable tourism, 28(11), pp.1932-1946.
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