MIS500: Foundations of Information Systems: Latureae Analysis

This report provides a comprehensive analysis of Latureae, a health and wellness company. It identifies and examines both the primary and secondary activities within Latureae's business model, including inbound logistics, operations, outbound logistics, marketing and sales, services, human resource management, firm structure, technology development, and procurement. The report further delves into the sub-activities within each primary and secondary activity, determining which specific sub-activities contribute to value creation within the company. It also establishes the connections and links between these value-creating activities and their corresponding sub-activities. Finally, the analysis applies Porter's value chain model to Latureae's business model, offering a visual representation and a strategic framework for understanding the company's competitive advantages and overall operations. The report concludes with recommendations for Latureae to enhance its business model and increase customer value.

Running head: FOUNDATION OF INFORMATION SYSTEM
Foundation of Information System
Name of the Student:
Name of the University:

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Table of Contents
1. Introduction..................................................................................................................................2
2. Primary and secondary activities in Latureae business model....................................................2
3. Identification of sub-activities create value.................................................................................4
4. Identification of links between value creating activities and sub-activities................................6
5. Porter’s value chain model..........................................................................................................7
6. Conclusion...................................................................................................................................7
7. Recommendations........................................................................................................................8
References........................................................................................................................................9

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1. Introduction
Latureae is the health as well as wellness company which has difference and brought of
wellness to each one. The company is to be recognized in the time 2000 at the starting of new
millennium which is consisted of string future in the field of wellness. The company is focused
on providing services to wellness requirements for Australians. It is developed of products in
addition to services for delivering of natural approaches to the health, concerned on the expertise
into vitamins, minerals, herbs as well as nutrients.
The paper is focused on providing with primary as well as secondary activities in
Latureae business model so that there is identification of business value of the health as well as
wellness company. The business model of Latureae Company is analyzed based on the Porter’s
value chain model so that its business activities are identified.
2. Primary and secondary activities in Latureae business model
The primary activities of Latureae business model is based on physical creating of the
healthcare products and services, sales, transfer to the buyers plus assistance of sales (Laudon &
Laudon, 2016). It is required to service customers with the end products those are healthy as well
as nutritional. The primary activities are listed below:
Inbound logistics: It is undertaking sources of the raw materials from the customers
where there are various means of transport such as bikes, trucks for bringing materials to
production floor. It is used those for supplying the products to company on time and with best
conditions (DeLone & McLean, 2016). The company has total of 2000 suppliers within Australia
to make sure to stay in good relations with their clients.

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Operations: It is the operation of the company through which the process of raw supplies
to the finished healthcare products. The company is conducted activities such as quality
checking. It makes sure that the products are of better quality plus hygienic. The process is
focused on quantities per the production amounts (Smith & Wong, 2016). The company is
contained working machines such that it functions incoming materials.
Outbound logistics: Latureae is completed manufacturing of its products and then they
can market their products among their target market. The company is consisted storage system to
make sure that it has accurate temperature plus clean (Senft, Gallegos, & Davis, 2016). The
company has inventory management system makes that the product is stable based on quality
that the storage space is not becoming so less that it is critical to move activities which are taken
place.
Marketing and sales: The Company is expanding its services in order to reach the target
marketplace. The business is used of e-commerce platform for making its products. The
marketing department is taking care of the advertisements and promotional activities through
social media communication channels (Pearlson, Saunders, & Galletta, 2016). There is hiring of
sales representatives to understand the customers and their demands.
Services: The Company is offered services to their customers to build a stronger
relationship. The services are included replacement of broken products, poor delivery and
exchange of ordered products as well as offer with technical advices to customers.
The secondary activities for Latureae business model is contained with manufacturing
and distribution of the products. Following are the activities such as:

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Human Resource Management: The company is hired of the employees those are helped
them in the production operations. It trained the employees to make sure that they can understand
their requirements (Wager, Lee, & Glaser, 2017). The company is offered with skills training to
make sure that they can understand advanced development into the company’s systems.
Firm structure: The Company is innovated with better way to pack the products. It makes
sure that there are fewer materials which ensured to provide with safety as well as quality of the
products those are not compromised (Bryson, 2017). It will lessen cost while more funds are to
be allocated to perform the research as well as development.
Technology development: Latureae is worked with developing of new innovations as
well as professional range of the products. It helps the customers to select the products with
wider selection of the products so that there is handling of various issues. The company is
wished to produce the technical wearable in the market (Kerzner, 2017). The company can make
larger volume of sales due to social media usage for conducting the market.
Procurement: The Company has responsibility to make larger suppliers so that they can
make better relationships with them (Dwivedi et al. 2015). The company sources for the quality
as well as prices for the products in addition to negotiate the suppliers.
3. Identification of sub-activities create value
Latureae is aimed to generate 15% revenue in their growth as well as reduce income of
the workers by 25% by using the innovative assistance program for the working employees. The
organization is also aimed to increase volume into online sales by around 15% in coming 12

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months. There is required to develop of data management so that they can forward to next 5
years.
The sub-activity of inbound logistics is to main trucks by means of serving them and
training to make changes in routes to pick the supplier’s products.
The sub-activities of operations which can create value for the company are setting the
production machines through repair and also setting the hardware which is to be used for the
operating system (Marchewka, 2016).
The sub-activities are included with delivery charts focused on packaging of the
company’s products and also incoming orders. The business value is created by the delivery
system which ensures that the company has fleet of delivery of trucks as well as cars so that
deliveries are efficient.
The sub-activities of marketing and sales are creating value for the business included
research on prospects to make high profits and increase in sales of the company health products
(Chang, 2016). The value is being created by ensuring that the company can differentiate the
competitions.
The sub-activities of technology development are purchase and install the modern IT
software as well as hardware which can enable the researcher to develop of new system for
Latureae business.
The sub-activities of procurement are update of the delivery notice, update of the journal
accounts as well as verification of the inventory.

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4. Identification of links between value creating activities and sub-activities
While analyzing the business model of Latureae health and Wellness Company, there is a
significant for the company to find link between the added business values. It is focused on
improving the business operations of the company so that there is better understanding of the
competitive advantage of the health business in the value chain. Development of customer
relationship management (CRM) solution is aimed to offer link by means of raising production
in addition to volume of the sales throughout cost investment (Harrison & Lock, 2017). The
organization is aimed to serve approximately 100,000 customers on each single value so that it
comes with spending of health dollars. Latureae is worked with local suppliers so that they can
able to collect sustainable as well as raw resources. It is maintained a production with higher
standard.

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Value Chain of Suppliers Distribution Channel Value ChainsValue Chain of Company Value Chain of Buyer
Firm Structure
HRM
Development of Technology
Procurement
Inbound LogisticsOutbound LogisticsSales and MarketingOperations Customer Service
Support Activities
Primary Activities
Margin
Value Chain of Company
5. Porter’s value chain model
Figure 1: Porter’s value chain model
6. Conclusion
It is concluded that Latureae should develop the products as well as services based on the
Porter’s value chain analysis focused on the primary as well as secondary activities. In order to
get accomplishment in the market, it is focused on innovative advancement as well as launched
of the natural health care products, increased of online sales volume and others. The organization
is required to use this business model to raise value provided to the customers. The company is
focused on products as well as services to offer with natural support towards the health. The
organization is aimed to offer with wellness requirements to larger number of the Australian.

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7. Recommendations
Latureae business model is about raising the customer value. There is required to analyze
profit of the customers plus increasing the customer value by providing them their demanded
products. Following are the recommendations based on which Latureae business model is
focused on:
Maintain of proper customer support as well as services: The customers should provide
with their proper customer support by solving their queries and complains so that there is an
increase into customer base as well as services.
Keep content of the website: The Company should require keeping content of their
website fresh as well as updating the website with recent news so that there is updating of
information to the target customers about the products which are offered by the company.
Promote business on social media: Latureae should require to promote the business on
the social media platform so that the customers can gain knowledge and information about their
products, features and others.

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References
Bryson, J. (2017). Effective library and information centre management. Routledge.
Chang, J. F. (2016). Business process management systems: strategy and implementation.
Auerbach Publications.
DeLone, W. H., & McLean, E. R. (2016). Information systems success
measurement. Foundations and Trends® in Information Systems, 2(1), 1-116.
Dwivedi, Y. K., Wastell, D., Laumer, S., Henriksen, H. Z., Myers, M. D., Bunker, D., ... &
Srivastava, S. C. (2015). Research on information systems failures and successes: Status
update and future directions. Information Systems Frontiers, 17(1), 143-157.
Harrison, F., & Lock, D. (2017). Advanced project management: a structured approach.
Routledge.
Kerzner, H. (2017). Project management: a systems approach to planning, scheduling, and
controlling. John Wiley & Sons.
Laudon, K. C., & Laudon, J. P. (2016). Management information system. Pearson Education
India.
Marchewka, J. T. (2016). Information technology project management: Providing measurable
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Pearlson, K. E., Saunders, C. S., & Galletta, D. F. (2016). Managing and using information
systems, binder ready version: a strategic approach. John Wiley & Sons.

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Senft, S., Gallegos, F., & Davis, A. (2016). Information technology control and audit. Auerbach
publications.
Smith, L. C., & Wong, M. A. (Eds.). (2016). Reference and Information Services: An
Introduction: An Introduction. ABC-CLIO.
Wager, K. A., Lee, F. W., & Glaser, J. P. (2017). Health care information systems: a practical
approach for health care management. John Wiley & Sons.