Information System Analysis Report: Latureae Enterprise Case Study

This report presents a critical analysis of the Latureae enterprise information system, a healthcare and wellness organization. It identifies and elaborates on the primary and secondary activities within Latureae's business model, including the activities of the CEO, COO, financial operations, sales, and productivity management. The report further breaks down these activities into sub-activities, such as financial transactions, customer handling, and data analysis, and it examines the links between them. Applying Porter's value chain model, the report assesses how Latureae creates value and enhances its effectiveness through these activities. It highlights the importance of employee skill development, technological capabilities, and data analysis. Based on this analysis, the report recommends implementing a customer relationship management (CRM) system to improve customer satisfaction. In conclusion, the report effectively elaborates on Latureae's enterprise operations, its activities, and their effectiveness, providing a comprehensive overview and strategic recommendations.

Running head: REPORT ON THE FOUNDATION OF INFORMATION SYSTEM
REPORT
ON
THE FOUNDATION OF INFORMATION SYSTEM
Name of the Student
Name of the University
Author Note:

1Information System
Introduction:
The aim of this report is to critically analyze the enterprise information system with
the purpose to elaborate the operational features of that nominated enterprise. Followed by
this aspect it has been noticed that in order to explain the above selected topic the Latureae
enterprise case scenario has been taken. Considering the above aspects, after a thorough
investigation it has been noticed that the nominated enterprise is a healthcare and wellness
organization which holds the objective to bring wellness to everyone. Along with this it has
been noticed that in the year 2000 Latureae has been introduced to the population. While
initiating this enterprise operations the authorities of the enterprise has expressed their
interest towards developing such organization which will surely impact the wellness aspect in
future. Followed by this investigation it has been also noticed that the nominated organization
offers several services for wellness which includes the services related to the expertise on the
body minerals, vitamins as well as the nutrients. The investigation has also mentioned that the
organization works with providing natural solutions to the addressed problems. Considering
these aspects this paper will focus on the elaborating the enterprise activities with the purpose
to analyze its effectiveness. Followed by this aspect it will further discuss about the
nominated activities by applying the porter’s value chain model in which it will discuss the
business activities and its effectiveness.
Identification of the business activities:
Considering this aspect it has been noticed that noticed that in the nominated
enterprise business process there are several business activities present which holds
significant impact on the effectiveness of the nominated business services. Followed by this
aspect the identified activities are listed below-

2Information System
Identify the primary and secondary activities:
After analyzing the organizational services it has been noticed that there are several
activities and those activities also includes two classifications such as primary and secondary.
Followed by these investigation the list of identified primary and secondary activities are
listed below:-
Primary activities-
Primary activities are those which holds the main responsibilities present in the
organization. Followings are the identified activities-
 Activities of CEO of the organization.
 Activities of COO of the organization.
 Financial Activities.
 Sales operations of the organization.
 Productivity management.
Secondary Activities-
 Customer handling process.
 Team handling process.
 Activities of CIO for data analysis.
Identify primary and secondary sub-activities:
Followed by this the sub-activities present in the organizational infrastructure are
listed below:-
Primary Sub-activities-
 Financial transaction process which includes the payment process, money receiving
process, payroll process.

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 Management of the sales department.
 Dealing with the clients.
 Team development for further process.
 Procurement process.
Secondary Sub-activities-
 Quality analysis.
 International client handling.
 Organizational client handling.
 Communication with client.
 Data analysis for future use.
Links between the activities and sub-activities:
Followed by the above investigation present in the enterprise services of the
nominated organization it has been noticed that there are significant links present between the
activities and the sub-activities of the organization which will holds a significant impact on
the services of the organization.
Considering this aspect it has been also noticed that in this enterprise hierarchy the
higher authority is the CEO of the organization, after that the COO takes the responsibility.
Followed by the instruction of the COO several operational departments open where it
includes the operations of CFO where, in holds the sub activities of processing the financial
transactions, payment processes as well as the payroll process. Followed by this it includes
the sales department where it includes the client handling as well as the retailing process
handling. Along with this it has been noticed that in the management of the production
handling process it includes the activities like development of production team, process of
procurement as well as the maintenance of product quality. Along with these activities it

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consists a process of handling the information of the organization in which it consists a detail
analysis process. Followed by the above investigation it has been notice that the above
mentioned activities are highly effective for the organizational services which invokes the
services of the organization. Thus, it can be stated that the above identified primary and
secondary activities as well as the sub-activities holds an important link with each other
which invokes the services of the organization.
Porter’s value chain model:
Followed by the above discussion it has been noticed that in order to effectively
discuss the enterprise activities it has been noticed that Porter’s value chain model offers
several significant feature which will effectively support the above discussion with respect to
its enterprise operations. Hence, an investigation on the enterprise services with respect to the
porter’s value chain model in mentioned below:-

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Firm infrastructure
Customer handling process
Team handling process.
Activities of CIO for data analysis.
Activities
of CEO of
the
organizatio
n.
Activities of
COO of the
organizatio
n.
Financial
Activities.
Sales
operations
of the
organization
.
Productivity
managemen
t.
Margin
Margin
Secondary Activities
Primary Activities

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Activities and sub-activities:
As per the above mentioned Porter’s value chain model it has been noticed that in this
value chain model it has significantly identified that how the operations of this organization
has created the values present in the organization as well as how those identified values
develops enhancement in the organizational effectiveness. Followed by this investigation it
has been noticed that it has effectively differentiated two types of activities which includes
the primary activities and the secondary activities. After investigating these three activities a
detail investigation has been conducted into the business structure of the organization
Latureae due to which several information has been gathered which helps to identify the
appropriateness of those services.
Along with this after analyzing the organizational activities and the objectives it has
been noticed that the organization Latureae has significantly focused on delivering most
innovative as well as effective wellness services to its users, along with this it has also
focused on the skill development process of employees in which the organization has trained
its employ with effective skills. Followed by this it has also expressed its interest towards
incorporating effective technological capabilities into the market and due to which it must
enhanced their organizational operations as well as the competitiveness of the services of the
organization. Followed by these services it has been also noticed that Latureae has even
intended to implement effective data analysis technology by which it will surely impact the
services of the organization.
Considering these above mentioned services it has been noticed that in this
organizational infrastructure the operations related to the chief executive officer, chief
operation officer, financial operations, the department of sales operations as well as the
productivity management and the logistic department is considered as the primary activities
in this enterprise business structure. And the operation like human resource management,

7Information System
team handling, customer handling as well as the infrastructure of the firm is considered as the
secondary or the supportive activities of the organization. Hence, based on the Porter’s value
chain model a detail investigation on those identified activities are listed below:-
Primary Activities:
Department of CEO-
In this department of the organization all of the decisions related to the operational
activities present in the organization is made in this department. And followed by those
decisions the below operational departments works.
Department of COO-
Followed by the above decision made by the department of CEO, in this department
all of the operational decision are made which helps to operate further organizational
activities.
Department of Financial management-
In this department all of the financial activities are done which includes the process of
payment process, money receive process and other financial processes.
Inbound logistic-
Followed by the above processes the management of suppliers are done in this
department.
Sales Management-
In this department it performs the activities of managing sales activities.
Productivity Management-
Followed by this manages the productivity activities.

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Secondary Activities:
Firm Infrastructure-
This includes all of the activities as well as the departments present in the nominated
firm.
Customer Handling-
In this process it handles activities related to the customer relationship management.
Human Resource Management-
In this activities it manages the human resources with the purpose to enhance the
services of the organization.
Department of CIO-
In this department it works with the previous organizational data which will provide
effective results for organizational decision making.
Recommendation:
After investigating the organization’s customer values it is recommended to
incorporate effective customer relationship management (CRM) system with the purpose to
effectively handle the customers query which will significantly enhance the customer
satisfaction of the organization.
Conclusion:
After completing the above mentioned discussion it has been noticed that this paper
has significantly elaborated the organizational operations as well as the activities of the
organization. Followed by this it has also discussed the organizational activities with respect
to the Porter’s value chain model, which includes the detail elaboration of the organization’s
activities and its effectiveness. Along with this aspect it has also recommended the strategy

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by which it can enhance its organizational services. Hence, it can be concluded that this paper
has effectively elaborated the enterprise operations in which it has addressed all the desired
requirements.

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