Latureae: Foundation of Information System Value Chain Analysis Report

This report provides a comprehensive analysis of Latureae, a health and wellness company, focusing on its business model and value chain. It begins by identifying the primary and secondary activities, along with their respective sub-activities, crucial for Latureae's operations. The report then explores the links between these value-creating activities, emphasizing how they contribute to the company's overall success. A significant portion of the analysis applies Porter's value chain model to understand Latureae's operational activities and gain a competitive edge. The report delves into inbound logistics, operations, outbound logistics, marketing and sales, and customer services within the context of Latureae's business. Finally, the report concludes with strategic recommendations for Latureae's management, aiming to enhance value for customers and improve the company's market share through digital marketing and employee development.

FOUNDATION OF INFORMATION
SYSTEM

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Identification of the primary and secondary activities.................................................................1
Identification of any sub-activities for each primary and second activity...................................1
Identification of links between the value-creating activities and sub activities...........................3
Using Porter’s value chain model................................................................................................3
Recommendations........................................................................................................................5
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
This assignment is based on Latureae, a wellness and health company in understanding
the enterprise information systems with requirements to fulfil the demands of customers and
gaining profits and revenues. Its objectives is product development via new innovations to
become the top most leader in this sector.
Overview of company: It was established in 2000 by focusing on wellness for a bright future.
This deals in manufacturing and distribution of the products through using natural approaches
and in depth analysis for better customers' engagement. Furthermore, it involves in using organic
materials for minerals, herbs, nutrients and vitamins. It also focuses on advisory part through
imparting sense of education and training.
MAIN BODY
Identification of the primary and secondary activities
Latureae business model is based on the primary and secondary activities that assist in
bringing the changes to maintain the profitability and productivity. It focuses on developing the
services and products using natural approaches which is based on nutrition expertise and
maintaining the manufacturing units with robust distribution and customers' engagement. This
comes under the primary activity of this health and wellness company. Additionally, the
secondary activities consists of sustainable management of packaging and adoption of marketing
strategies through employing digital marketing tools and social media platforms like Facebook,
Twitter etc. These activities together reap the benefits and help the management to articulate new
strategic planning for better results.
Identification of any sub-activities for each primary and second activity
Primary activity 1: Development of products and services
Sub-activities:
 Designs of product: It would add value by brining uniqueness in the most profound
manner. This has emphasized on relevancy ad feasibility in terms of developing a product
and the total budget required in order to gain profits without incurring any additional
losses. It would be useful in reducing the employees' turnover by application of an
assistance program where the roles and responsibilities would be clearly outlined.
 Determining product's features
Primary activity 2: Robust Distribution channels
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Sub-activities:
 Identification channels
 Supply and logistics: The focus is on maintenance of the employees' through proper
training and mentoring. This would save time in terms of managing the responsibilities at
the warehousing and the floor planning. Along with, it ensures delivery of right products
at good costings with monitoring of goods flow. It would support in managing the
sustainable development and proper data management in taking the business's objectives
towards positive pathways.
Primary activity 3: Customers engagement service
Sub-activities:
 Pricing strategy: This sub activity is going to be beneficial in maintenance and
development of the communities in terms of health and welfare. However, it would create
value by engaging the employees through effective pricing and using qualitative delivery
of services.
 Providing customer support
Secondary activity 1:Packaging management for sustainability component
Sub-activities:
 Replacement plastic use for packing products: It would add to the value of their objective
of reducing use of packaging materials by 20 percent in the next 12 months. The focus is
to generate awareness to become socially responsible and adopt the environmental
friendly approaches. Additionally, it helps in maintaining the competitive edges through
improving the market shares.
 Recycling waste materials
Secondary activity 2: Adoption of marketing strategies
 Developing plan for digital marketing tools and methods/ use of data analytics: This
would enhance the value and worth of Latureae in the marketplaces among both
international and national customers' range. It has become the fastest mediums to
generate 15 % growth in revenues in context to any new developmental plans or the latest
updates of product or service to the consumers. Moreover, it is pocket friendly as well.
 Promoting campaigns and product's information via advertising using online platforms to
reach wider audience
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Identification of links between the value-creating activities and sub activities
There is a direct linkage between the value creating activities and sub activities of this
company. For instance, development of products and services is the primary activity which
includes about the sub activities such as designing of product and determination of the product's
features. This is imperative in gaining knowledge and improving the existing product in more
feasible ways. The highlighted parts is that this outline would help in laying the pre-initiation
steps while maintaining the stock and inventory (Schmeisser, 2013). Another activity is
customers engagement service in which packaging management for sustainability component
and adoption of marketing strategies is included. The focus is on achieving the objectives of this
company to gain competitive advantages by generating awareness about the ongoing
developments, plans and promotional activities. It also emphasized on adopting the sustainable
techniques to minimise the pollution levels and reach the carbon footprint agenda.
Using Porter’s value chain model
Porter’s value chain model is an integrated framework which has five major dimensions
that is inter-connected to create good value. Herein Latureae management analyse specific
operational activities in terms of identified primary and secondary activities with sub activities to
have an upper advantages over the prevailing competitors.
Inbound logistics: This refers to the storage and materials handling and thus Latureae focus on
improving the product development and incorporating the strategies to supervise the entire stock
on regular basis. For this, just in time stock system would be effective to manage the inventory
and give a cost efficient advantages to sustain the marketplaces.
Operations: The Latureae business model consists of the manufacturing department which is
directly linked with the product development. These two go hand in hand and totally depends
upon the type of innovative product and the involved features (Lindman & et.al.,2016). With
this, the shift is on bringing original ideas to sell it exclusively to their customers' base.
Outbound logistics: The planning for implementing a Robust Distribution channels is
imperative to minimise the waste generation and additional costings on the finance department of
this company. Moreover, there is need to identify channels to reach the consumers in faster and
affordable mediums without creating any hurdles. Moreover, the sub activity is supply and
logistics which focus on providing training and development in terms of warehousing ad floor
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planning. There is also keen articulation of sustainable development by applying data analytics in
constructing business's objectives.
Marketing and sales: This component is associated with promotional and advertising aspects
for selling the products or services. The major agenda of Latureae is to use several digital tools
and methods to gain the attention faster and on genuine platforms. Herein, digital marketing tools
and methods such as social media platforms, making videos, trending on Twitter etc. to generate
15 % growth in revenues. Moreover, it is an effective tool in meeting and connecting with
customers from other parts of the world. There is a need in improving the campaigns to provide
authentic product's information via online platforms to reach wider audience.
Services: Customers' engagement services is important to laid a solid foundation of their
reputation and brand value among the shareholders and customers as well. For this, pricing
strategy would be useful for the maintenance of the communities in context to health and
wellness. This aids in value creation by adopting strategic planning for effective pricing and
using qualitative delivery of services. Furthermore, the need for providing customer support is
more essential with rise of usage of online platforms like website, mail etc.
Therefore, the Porter’s value chain model analysed the Latureae management to
understand the market scenarios and the existing pool of products.
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Illustration 1: Porter's Value Chain Analysis
(Source: Porter's value chain,2019)

Recommendations
Latureae management is trying to enhance values offered to ‘customers’ and is based on
estimations which is customer friendly and profit orientation. This is important to understand that
changes are required at both strategic and operational objectives as well. There is need to
formulate an outline to divide the tasks and overall roles with responsibilities smooth running of
Latureae organization. Moreover, it focuses in maintaining the competitive edges through
improving the market shares by using the digital marketing tools and techniques. Along with
this, training and orientation programs must be implemented in order to bridge the
communication gaps which is evident in this sector (Åslund & Bäckström, 2015). Additionally, it
focuses on conducting regular sessions with employees to understand the obstacles that takes
place during the manufacturing. Moreover, the employee assistance program is important and the
company's management must implement it on the immediate basis. This would aid in bringing
concrete modifications to bring innovation and effectiveness by maximising outputs and
allocated resources. Lastly, strategic changes are essential to mitigate the challenges in the
manufacturing and distribution channels.
CONCLUSION
It has been summarized that the focus of Latureae organization is to become the leader in
the health and wellness sector and consistently work towards achieving this ultimate aim. This
has described the primary and secondary activities and the sub division of activities to gain the
support from the entire workforce through bringing sustainable development and using the
Porter's value analysis. It has helped in underpinning few recommendations to maximise their
value and revenues management by creating a loyal customer base on the Australian continent.
Lastly, it explained the needs of moving ahead with the globalised concepts and using digital
platforms in current times.
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REFERENCES
Books and Journals
Åslund, A., & Bäckström, I. (2015). Creation of value to society–a process map of the societal
entrepreneurship area. Total Quality Management & Business Excellence.26(3-4). 385-
399.
Lindman, M. & et.al. (2016). The value space: how firms facilitate value creation. Business
Process Management Journal.22(4). 736-762.
Schmeisser, B. (2013). A systematic review of literature on offshoring of value chain
activities. Journal of International Management.19(4). 390-406.
Online
Porter's value chain. 2019. [Online]. Available
through:<http://kfknowledgebank.kaplan.co.uk/KFKB/Wiki%20Pages/Porter%27s
%20value%20chain%20model.aspx>.
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