Business Plan Proposal: Launch of Natural Perfumes in Australia

This assignment presents a business plan proposal for the launch of natural perfumes. It highlights the growing consumer preference for organic and cruelty-free products, positioning natural perfumes as a viable alternative to chemical-based perfumes. The plan addresses the market opportunity in Australia, emphasizing the use of essential oils and natural extracts. The proposal also underscores the benefits of natural perfumes, such as their skin-friendly nature and unique scents, and includes relevant references to support the business idea. This student-contributed plan is designed to provide a safe and effective alternative in the perfume industry.

Running Head: LAUNCH OF NATURAL PERFUMES
Launch of Natural Perfumes
Name of Student
Name of University
Author Note

1LAUNCH OF NATURAL PERFUMES
The business idea that has been proposed in this proposal is that of the launch of
natural perfumes. The perfumes that are available in the market are mostly chemical
perfumes which have a significant amount of alcohol in them. They harm the skin and could
be dangerous a to the skin and cause severe skin disease at some point (Schaefer 2015).
The perfume industry is dominated by these chemical perfumes. Most of the products
that are available are chemical perfumes. There could be a large opportunity when it comes to
natural perfumes. As this industry has not yet been explored by the any company. Another
reason for its success could be the fact that most of the people are now turning to a healthier
lifestyle where they prefer gluten free vegan food, use organic products these perfumes are
also organic, they are completely made from natural products and no chemicals are used
while making them hence they could be a huge success in the Australian market (Beier et al.
2014). The people that are changing their choices towards a more organic lifestyle might
want to use safe products for their skin as well and natural perfumes are completely made
from organic substances and they do not have any outside chemical used hence the ill-effect
to the skin is minimum.
These products are also cruelty free, most of the perfumes and other cosmetic
products that are used by the people are tested on animals and they harm the animals hence
there are not of activism against the use of these products but the natural perfumes are made
from natural products hence are not harmful for the skin (Gupta, Prakash and Gupta 2015).
These natural perfumes can be used in any part of the body they mainly made from
essential oil and extracts of different flower hence they harm no one. They are soothing and
the smells are also unique. The smell of these products are unique as they are completely
different from the chemical products are used in the market.

2LAUNCH OF NATURAL PERFUMES
References
Schaefer, B., 2015. Natural products in the chemical industry. Springer.
Beier, R.C., Byrd, J.A., Kubena, L.F., Hume, M.E., McReynolds, J.L., Anderson, R.C. and
Nisbet, D.J., 2014. Evaluation of linalool, a natural antimicrobial and insecticidal essential oil
from basil: Effects on poultry. Poultry science, 93(2), pp.267-272.
Gupta, C., Prakash, D. and Gupta, S., 2015. A biotechnological approach to microbial based
perfumes and flavours. J. Microbiol. Exp, 3(1).