This report details the launch of Bill's Reading Restaurant, a new venture in London's Old Spitalfields market. It begins with identifying target markets, conducting competitive analysis, and outlining the restaurant's concept of offering a wide range of international cuisines. The report then examines tangible and intangible resources required, including property, equipment, trademarks, and brand building. It includes a credible proposal with an executive summary, market analysis, and financial decisions. The report assesses the skills needed for the venture, focusing on leadership, productiveness, and financial management. It explores promotional activities, including pre-launch and launch plans, and develops a monthly cash budget. Finally, it suggests an appropriate legal form for the venture, providing a comprehensive overview of the steps and considerations involved in launching a successful restaurant business.