Project: Launching a New Venture for Rowlinson Knitwear in Europe

This project analyzes the launch of a new venture for Rowlinson Knitwear, focusing on expanding into the European sports and leisure goods market. It begins with an introduction that outlines the project's scope, which includes evaluating the undertaking, identifying the target market, and conducting a competitor analysis using Porter's Five Forces. The project then describes tangible and intangible resources essential for the venture, followed by a proposal for commencing the new project, including market analysis, financial projections, and benchmarking. It also applies various methods and techniques for competitive study, assessing the strengths and weaknesses of the new venture, and evaluating the skills and capabilities required for success. The project further examines promotional strategies, including developing effective actions for pre-launch and launch phases, and assessing a promotional map. Finally, it addresses financial planning by manufacturing a cash flow statement for the first 12-18 months and defining relevant legal and business aspects.

Launching the new
venture

Table of Contents
Introduction:.....................................................................................................................................1
Lo1:..................................................................................................................................................1
P1: evaluate the undertaking for the administration and provide the objective market ......1
P2: describe the precise touchable and insubstantial possessions which are essential by the
organisation to start new project.............................................................................................2
P3: develop the suggestion to commence the new project by the civil service.....................3
M1: Apply the range of method and technique for competitive study:...............................4
M2 : inspect the force and flaw of the new undertaking in the souk ...................................5
LO 2:................................................................................................................................................5
P4: assess the talent and potential which are essential to start on the new undertaking in the
souk ........................................................................................................................................5
M3: explore various skills and measure how they can be obtain by apply methods..............6
Lo3 :.................................................................................................................................................7
P5: examine the diverse promotional performance and waterway that will maintain the begin
of venture of the organisation.................................................................................................7
P6: develop the effective promotional actions for the start on and pre commence of the new
undertaking.............................................................................................................................8
M4: assess the promotional map for the both start on and pre-launch..................................9
Lo4:................................................................................................................................................10
P7: manufacture the cash financial statement for the pre start of the course for the first 12 -18
months .................................................................................................................................10
P8: defines the different legal business and laws:...............................................................14
M5: give explanation for the periodical cash budget presentation the one off cost and
incomplete cost.....................................................................................................................15
Conclusion:....................................................................................................................................15
References:.....................................................................................................................................15

Introduction:
The project in the business refers to the procedure which help the company to achieve the wish
level of outcomes by using consulting services. the course of action is a activity where little trade
run their business according to the demand and supply of the customer in the marketplace . with
the help of discuss with services the organisation are able to get bigger their commerce to the
next level at the market . under this report, the Rowlinson Knitwear , offer the apparels in the UK
market , planning to expand their manufactured goods in the sports and leisure goods in the
Europe marketplace . there will be discussion on the examining the competition and developing
launch plan.
Lo1:
P1: evaluate the undertaking for the administration and provide the objective market .
The organisation need to evaluate the new souk and make efficient strategy for understand the
competition in attendance in the surroundings . the company have survey on what are need of the
client at the market place so that they can offer needed goods and services to its targeted
customer and be paid the desire level of income in the long run. In the context of then
Rowlinsion organisation examine the targeted market as well as competition present in the
work places.
Target market places: here the organisation look at the aim souk and then make effectual
segment depending upon the requirements and needs of the client at the marketplace places.
these segment can be made by using the customer needs .
The Rowlinson knitwear identify the Europe market as the profitable market for their new goods
and services for their sports and leisure . the organisation finds out this market with the help of
examining the various market places and identify the potential market so that product and
service are able to sale in the targeted segment.
This assist the organization to create proper use of obtainable capital and attach more customer
towards the organisation goods and services. (Kiss, and Barr, 2015)
Competitor analysis: to make effective strategies which helps the system of government take
competitive benefit in the market they need to examine the competition present in the market
places . these strategies will assist the company to expand their industry activities at the global
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market spaces. manager of the Rowlinsion organisation uses the porter five forces to examine
the competition in the market places.
Barging power of the suppler: here, there are less supplier in the marketplace which lead to
increases in the value of the goods and services so customer have difficulty in purchasing such
kind of products in the market . this create threads for the Rowlinson to enter into Europe
market .
Barging authority of the purchaser: under this condition, there are more numeral of supplier
in the marketplace and client can knob to an additional organisation goods if product are
provided at the lower prices in the market place.
intimidation of new entrant: here the Rowlinson organisation faces the threats from the new
entrants company in the market place as they can take existing marketplace which can affect
the profits of the administration.
danger of replacement goods: here , in the targeted market, there are similar goods and
services as contrast to the administration merchandise which also affects the performance of the
customer as they will switch another company goods.
P2: describe the precise touchable and insubstantial possessions which are essential by the
organisation to start new project.
In every organisation , resource play the important part in achieving the wish stage of result in
the marketplace . the resources helps in adding more client towards the government which will
increase the productivity of the concern in the market.
Tangible resources: under this , it involves various items such as inventory and equipment
requirement , information technology facilities and various another tangible things . these
resources can be seen and have some monetary value in the targeted place these resource can be
in the fixed form like premises and machinery at the work place.
Human resources: it is important resources for the administration as it help in accomplish the
desire purpose in effective manners. the Rowlinson organisation needs employees who will
perform their respective task and complete in profitable manners in the management level.
Financial resources: this resources are essential for the system of government as it helps in
running the venture in the mainly systematic manners.
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Physical income: according to this resources, the organisation needs to have proper building
or the office where the organisation can carry out the their task and achieve their objectives
within set period. (Kuratko,. and Hornsby,, 2017. )
Tangible assets serve the source of the future economic growth in the new market with the use of
the goods as they helps in placing these product in the targeted market places .
Intangible resources: it includes different type of possessions which cannot be seen in the
administration but important for the growth of the company in the marketplace these income are
the skills and capabilities which employees holds so that given task can be completed in the
affected manner and can make strategies plan to expand their trade in new bazaar chairs.
Intangible resource also serve the purpose of the economic benefits in the long run as they helps
in setting the business at the international level across the nation. These assets helps the
organisation to set the business in the new places.
P3: develop the suggestion to commence the new project by the civil service.
Here the administration make proposal which will helps them to launch the novel endeavour in
the souk place and carry out their activities and make the income margin the market . this
proposal will includes the identifying the targeted customer and understanding their needs and
wants and provide them goods according in the market and build their goodwill at the
international market places.
Summary : Rowlinson organisation are entering into new
Europe bazaar by contribution new
merchandise in the such as sportswear and
leisure wear for its customer that will help
them to increase their selling at the different
location
Company description: The Rowlinson is known for its goods and
service are they offer to its corporate
customer and now growing in their business
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in sportswear’s.
Market analysis: It is considered as the important analysis
while entering in new venture in new place, as
it helps in identifying the needs and desire of
its targeted customers. The organisation can
use various dissimilar method to look at the
souk such as SWOT and worldwide
atmosphere factors which provide information
which are important to examine before
launching the new venture in market .
Financial investigation: This examination helps the organisation to
understand the requirement of the finance
while introduction the new project in the
bazaar places. it provide how the organisation
is monetary stable in the souk and aggressive
with another company in the new market
places.
Benchmarking: It is method where the establishment can
compare and evaluated their performance with
the another organisation so that accurate
information can be collected such as new
trends, customer taste and preferences and
competitors goods.
This proposal helps the civil service to understand the marketplace and make efficient
strategies to open their new commerce at the intercontinental souk places and achieve the desire
profits in the marketplace by rewarding the need of client from point in time to time..
M1: Apply the range of method and technique for competitive study:
The government must observe the internal environment so take the competitive advantage in the
targeted market. with the assist of SWOT analysis, the establishment are able to finds out its
strengths and match these strength with opportunities present in the promote so that they can
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use the possessions in the most effective manner and take the advantage in the market . the
organisation are also able to reduce their threads by making strategies to overcome the problems
in positive manners. with the help of the value chain analysis, the organisation are able to
understand their strength and weakness and build successful strategy for the threads which are
present in the work place (Liu,2015)
Strength: the new business have a strength of offer the new goods in the European market places
so that they are able to capture the new market with their new product and services.
Weakness : here the organisation needs to improve their promotional and marketing services so
that customer are awaked about the goods and service and use them in the long run.
Opportunities : the organisation have a effective customer who are willing to purchase the goods
in the market places and make use of the available resources.
Threads: the organisation have to face the competition present in the market places which
affected the organisation profits in the long run.
M2 : inspect the force and flaw of the new undertaking in the souk .
The Rowlinson company entering into the new market with effective venture to boost their souk
share in the domestic market places. the strength about the venture is that organisation is offering
the sportswear at reasonable prices which helps in attaching in attaching the more customer
towards the organisation goods which lead to capture the market in effective ways. the weakness
is that organisation in working in work environment which includes various risk which can affect
the concert of the government
LO 2:
P4: assess the talent and potential which are essential to start on the new undertaking in the
souk .
The system of government needs to have effective skills and capabilities which helps to them to
open the new course of action in the market place. with these skills organisation can reduce the
risk which are associated with the new venture and focus on obtaining their goal and
objectives in the successful protocol. some of the skill which are used by the Rowlinson are as
follows:
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choice creation skills: as the administration are focusing on launching their new undertaking or
the business in the new place , they need to make sound commerce conclusion which will helps
them to attain the wish outcome in the organisation within the set time period. it is important for
the organisation to find to productivity market where they can begin their commerce and earn the
desire profits,.
Risk taking skills : the manager of the organisation must have this skills while launching their
business in the market as it helps in measuring the risk which are included while carrying out
the business task in the new market so that they face less loss in the business.
professional ability ; the government need to have white-collar skills at their operational
place so that all the activities are carry out in the correct mode which leads to achievement of
the organisation goals and objectives in the most profitable ways.
Leadership abilities : the director and head of the government need to have leadership
capabilities which helps the company to achieve their goals in time. Here the manager and leader
of the organisation motivate it workers to achieve superior in the duty so that effects helps can
be seen in the management level.
M3: explore various skills and measure how they can be obtain by apply methods
With the references of the Rowlinston organisation, they have special skills and capabilities
which helps in performing better in the given task and complete the work in the effective and
efficient way so that organisation are able to start on their new course. The administration apply
the principle of lean start up which help in starting business with the low amount and reduce the
wastage at the operational place and using resources which are low cost so that effective task
can be completed in time. This also helps the establishment to make the promotional activities
which are effective to reach out audience and with low budget .
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Lo3 :
P5: examine the diverse promotional performance and waterway that will maintain the begin of
venture of the organisation.
The Rowlinston administration uses the different promotional performance such as advertising,
direct marketing , sales promotion task and various another social media to reach out the
targeted customer and aware them about their new venture in the souk so that client can purchase
the goods and organisation can capture the targeted market places.
Advertising : here the organisation focus on advertising their goods and services by the mode of
online and offline marketing where they place their product information so that customer know
the best feature of the good and purchase the goods.
Direct marketing : the manager of the organisation reach out the targeted market and then tries
to offer the goods to customer and giving information about the product and benefit of such
gods in the market place. (Pistoresi, and Venturelli,2015)
Sale promotion: here the organisation focus on having the effective sale activities to advertise
the goods of the organisation.
Public relation: the manager of the organisation are able to make the proper relationship with the
another people of the market so that they can use the goods of the organisation.
Sample and trial sale: here the organisation focus on providing the free sample to the targeted
market places so that people are aware about the use of the goods.
Promotional packages plan”: making the marketing at the market places the organisation to have
more customer in the market places and use the good in the effective manners.
The organisation also uses the tagline to attach more customer towards their good “ clothes
which are designed for living”. The company also uses the different promotional way to attach
more customer and build strong image.
Channels of distribution: the organisation need to have effective and proper channel to
distribute their goods and services so that they can reach to larger number of customer in the
market .
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Supply chain management : the Rowlinston organisation have systematic supply chain
process which included various logistic process to deliver to the goods to the customer and
expand their existing market places.
Just in time: here the organisation are to provide the goods to the customer , where they can
purchase product from the available place and content their wants and requirements in the long
run.
The Rowlinton company use proper way to promote their goods and service and have
profitable distribution channel to attach customer.
P6: develop the effective promotional actions for the start on and pre commence of the new
undertaking.
There are activities which organisation uses to promote its good at the pre launch and at the
time of launch.
Under the pre=launch : here the system of government tries to provide its goods in the form
of free sample bases or in the trail base so that customer can examine such product and see that
goods is useful for them . this activity is done to make customer aware about the good which are
disappearing to be commence in market.
initiation time :
 Here the government has to build the effective message about their good so that customer
can be made conscious about the company goods. The government is having tagline :
garments planned for living”
 Secondly, the administration needs to carry out the essential parts such as getting their
name registered and have visual logo of the organisation which is different in the market
and create their own website where they can display their goods and customer can
compare the good before purchasing them and provide them secure online payment
mode.
 Cost effective promotional : the organisation focus on using social media to promote its
good as it is less expensive and also save lot of time of the organisation. the company
can use the e-commerce methods to reach to its customer on time.
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Wholesaler: here the organisation make use of the wholesaler to distribute the goods and
services in the targeted market places so that all the goods are available in the market places.
Retailer : the manager make the effective connection with the retailer who will distribute the
organisation new product in the targeted market places
Online market : the leader of the organisation tries to sale their goods and services in the
targeted market places where the goods are sold on online market places.
M4: assess the promotional map for the both start on and pre-launch
With the references of the Rowlinston , the advertising mode is selected as the promotional
actions which are used for the pre-launch and start on in the market place.
Pre- launch :
Pros : here the organisation uses advertising process to promote its goods in the market so that
audience are conscious concerning the such possessions.
Cons: the advertising sometime are not able to communicated the benefits of the first-class and
examination which harm the promotion plan.
Launch time:
Pros: at the time to launching , advertising are used to make targeted customer aware and
informed by the good and its benefits.
Cons: the customer does not trust the advertising which affect the performance of the civil
service at the international market
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Lo4:
P7: manufacture the cash financial statement for the pre start of the course for the first 12 -18
months .
The government needs to develop the effective cash funds for the pre and post launch of its
product and facility in the market place.
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