This report examines the launch of "Titbit," a new organic food and beverage venture targeting the UK market. It begins by identifying the target market in Germany and the competitive advantages of the business, followed by an analysis of the tangible and intangible resources required for launch, including human resources, land, cash, goodwill, and customer relationships. The report then presents a credible business proposal, including an executive summary, company description, market analysis, and financial projections. It also outlines the skills and capabilities needed for the venture's success, such as managerial and communication skills. Furthermore, the report explores promotional activities and channels for both pre-launch and launch phases and develops a promotional activity plan. Finally, it includes a detailed monthly cash budget for the pre-launch and first 18 months, and suggests an appropriate legal form for the venture, concluding with a summary of findings and references.