This report outlines a comprehensive business plan for launching a retail store, 'Pets Only,' specializing in vegan food products and services for dogs and cats. The plan encompasses market analysis, identifying the target audience as pet owners with a preference for sustainable and healthy options. It includes a competitive analysis highlighting the absence of direct competitors and the threat of indirect competition from existing pet stores. The report details the tangible and intangible resources required, such as workforce, finances, property, business ideas, and employee skills. Furthermore, it presents a credible proposal with an executive summary, problem statement, company description, product details, pricing strategy, and market analysis. The report also assesses the skills and capabilities needed for entrepreneurial success, such as management, leadership, risk management, and effective communication. Additionally, it explores promotional activities, including an omni-channel marketing strategy, and provides a detailed promotional activity plan. Finally, the report includes a monthly cash budget for the pre-launch and initial operational phases and suggests an appropriate legal form for the venture, supporting the viability of the 'Pets Only' business.