Lawson Software Solutions: An Analysis of Five Key Products

Desklib provides past papers and solved assignments. This report analyzes Lawson's top software solutions.

Introduction
Lawson is one of the global leaders in the market of the cloud software business. It provides
cloud software solutions to multiple businesses according to their specific markets. The
company has its headquarters in New York. It has around 68000 customers and 1750+ partners
across the globe. The vision of the company is to demonstrate transparency, accountability, and
leadership to achieve better outcomes in business. It provides software solutions to businesses
of the diverse sector including Manufacturing, HR, Sales and Service, Finance, etc. In this
assignment, five of hundreds of software solutions would be discussed. Lawson offers B2B
solutions (Business to Business).

Software Solutions
The software solutions provided by the Lawson software solutions company provide complete
customer support, require no installations, upgrade or testing, and also provide 24×7 access on
clients mobile.
Some software solutions are:
CloudSuite CRM
CRM stands for Customer Relationship Management (CRM). CloudSuite CRM is a software
solution provided by Lawson which gives a complete view of all the customers’ related data in a
single place or dashboard to its clients. It provides various functionality to its clients which
include adding meetings or sales reminders, tracking history of customers, keeping watch on
marketing, customer support and provide support to different teams, etc. which makes the
client’s employees more efficient and productive. It helps the client to manage day by day
growing database of its customers, forecast future situations, faster decision making,
management of territories and teams using data analytics, management tools for sales, and
alerts.
CloudSuite CRM greatly helps the Lawson clients (other businesses) to manage leads, activities
as well as opportunities within a specified time. Being cloud-based solutions it empowers all its
clients with the facility of working mobile from anywhere and simultaneously helping the
clients to maintain complete control of its customer’s data from any time, anywhere across the
world. It provides extraordinary ERP (Enterprise Resource Planning) integration to its clients.
CloudSuite CRM software running on cloud gives all the advantages of cloud-like easy
scalability, complete flexibility, full and multiple back-ups of data, easy provisioning and release
of resources and many more. On above of great set of advantages, it also provides the benefit
of running client’s business at very low Total Cost of Ownership (TCO) in comparison of other
similar cloud-based CRM software solutions. It helps improve communication between the
client’s employees and client and its customer and partners. It has the features of messaging
which could be used by clients to make communication easier and faster and ask for any
support.
Learning Management System (LMS)
Lawson also provides LMS as a software solution for the training and development of
employees or workforce of its clients (businesses). The LMS software solutions can be accessed
on multiple devices like desktops, laptops, mobiles, and tablets. The training of employees
make them more productive, efficient and also improve or enhance the quality of their work.
This e-learning software solution help clients improve compliance, enhance the ability of
employees to contribute more throughout the external and internal organization.
This e-learning software helps organizations convey, distribute, expand their knowledge which
ultimately helps the organizations to achieve their goals and objectives sooner. The LMS system

also provides advanced-level certification to the employees to showcase their skill set, which
also helps them in their professional life and achieve their personal growth. It provides
standardized training, quality learning material, learning in 35+ languages. It provides various
benefits or advantages to its clients. For example, it provides an engaging learning experience
which is intuitive, responsive and collaborative as well as social. It provides strategic learning
and customization feature giving facility to clients to modify the learning pattern according to
their requirement and organization objective. It provides its clients with the feature to add
additional learning materials or courses or make trails including customizing modules and unit
to help their employee learn the technology faster and make the learning curve and experience
smoother and simpler. It gives the right to employees to learn according to their schedule. The
access to learning material won’t expire, employees can access the learning material anytime.
To add more modules related to the required technology, SMEs (Subject Matter Experts) can
become the authors and help trainees or employees in the learning journey.
Network Transportation Management
Another product Lawson Company provides to its clients is NTM (Network Transportation
Management). This software solution provided by the company is basically a transportation
management system, TMS for short. This solution is provided to address and manage the
supply chain across the globe and complexities related to international logistics. It basically
provides visibility and control over all the transportation network to provide better
management of the transportation network. Its control tower orchestration (CTO) is the
important benefit this solution provides. CTO provides visibility and synchronization of multi-
modal transportation. Other features it provides includes automated and optimized execution
of multi-party as well as multi-leg planning with robust attainment of freight. Being the cloud
solution is also provide all the benefits provided by the cloud platform like flexibility, scalability,
reliability, lower TOC, etc. It also provides the benefit of automation of certain task and make
the tasks easier and provide complete visibility over transport across local divisions, third-party
logistics and business units. It has many highlights like central rating management, bid
management for ocean and air, management of contract in advance, connectivity throughout
the globe, etc. It also establishes control, plan and consolidates over end-to-end true shipping.
It help its clients or businesses manage worldwide complexities related to goods transportation,
it also helps reduce the overall cost, and increases the level of service and velocity and
productivity of the business. Some of the clients of the NTM system are Syngenta, Proctor,
Caterpillar, and Gamble. Another benefit this solution provides to its business clients is
tendering and booking. It helps clients to perform automated tender shipments from load
plans, VGM (Verified Gross Mass) compliance.
Risk and Compliance
This solution from Lawson Company help the clients to have looked over risks across their
business along with governance and it also acts as a compliance software. This software
solution provides the overall monitoring and visibility of the business. In simple words, Risk and

Compliance is an Enterprise Risk Management software solution. It helps the clients to analyze
and monitor all the transaction happening within the organization including application data,
user data, and master data. It can be considered as an efficient GRC (Governance, Risk, and
Compliance) software solution. It helps the client mitigate risks associated with security and
performance, decrease the inefficiencies and verification of permissions of employees while
remaining in accordance with the rules, regulations, industry standards as well as laws. Other
benefits which the software provided to the client is the management of frauds in the
organization, management of activities and performance of the business, management of audit,
provide an instinctive single interface to manage all the risks associated with the different
department of business. It also provides connectivity with other applications and highly
effective analysis of data. It provides an automated feature for generating reporting of audits
and provide alerts and notifications to the risk management teams about immediate action
required tasks. It also provides a feature of personalized dashboards and generation of reports
about GRC issues. It gives users the ability to track GRC-related KPIs to acknowledge impacts
and also track the outcomes.
Sales and Catering
Lawson sales and catering software solution are among the appreciated and in-demand
software solution. It is cloud-based management software of events and catering of events. It
handles all the tasks from the starting inquiry to the last invoice. It is only and basically a sales
and catering software solution built to handle complete lifecycle and all the stages of any event.
It provides several benefits to clients like customization, clients can customize the software
according to their needs and business requirements, automated to notify and streamline all the
tasks and process involved in the stages of event management step by step. It helps to remove
any errors, mistakes or missing information or details. It is also capable of reserved
management of the asset, relationship management between the organization and its
customers, scheduling of labors and costing beverages and food, and automated preparation of
financial reports, forecasting about revenue, and analysis of performance. One of the leading
clients of Lawson who has adopted this software solution is Shenaniganz. It also helps in the
management of customer relationship by storing and providing a detailed history of customers,
involving calls and correspondence, tracking of members associated with business along with
their membership information and its renewals. Reserved asset management (RAM) involve
interactive and colored floor plans, seating arrangements, addition and removal of guest names
from the list in real time without any prior or advance reservations.

Conclusion
Lawson is one of the leading cloud-based software solution provider company. It provides
various solution for businesses of the different domain as shown above. The software solution
provided is very robust, efficient and customizable to fulfill the client or business needs. In this
assignment, five solutions are discussed with their detailed description.