Leeds Bradford Airport: Marketing Strategies, Infrastructure Report

This report examines Leeds Bradford Airport (LBA), focusing on its marketing strategies, airline operations, and infrastructure. The report begins by analyzing the airport's marketing approaches, highlighting its use of technology like the Airport Materials Intelligence System (AMIS™) to enhance security and service delivery for both business and leisure travelers. It then details the airlines operating at LBA, including Jet2.com, Monarch Airlines, Flybe, and Ryanair, and their respective frequencies and destinations. The report also specifies the types of aircraft used by each airline, such as the Boeing 737 and Airbus A320 series. Furthermore, the analysis reviews LBA's infrastructure, including passenger terminals, runways, and communication systems. Finally, it describes the layout of the stands at LBA as linear.

Leeds Bradford Airport
1.
Leeds Bradford Airport utilizes the use of the latest technology known as Airport Materials
Intelligence System (AMIS™) as part of marketing strategies to improve its preference. This
technology assures users to improved security and timely delivery of services (Phillips, 2012).
For businesses, the airport management focuses on security of goods and safe handling. For
leisure, the airport markets its cost effective flights to the leisure destination spots. They
collaborate with tour operators to make the airport a preference for leisure travels.
2.
There are different airlines which use the LBA. Then major airlines who use the LBA include the
Jet2.com, Monarch Airlines, Flybe and Ryanair while Thomson Airways is seasonally based
(leedsbradfordairport.co.uk). Jet2.com has the highest frequency due to its low cost while Rynair
experiences 25 routes in a day. Flybe is mostly used for the international flights. Generally, the
LBA accommodates about 12 airlines which fly to more than 75 destinations.
2.
Jet2.com is able to use the Boeing 737 and 757 aircrafts in LBA. Monarch Airlines uses the
Airbus A321-200 which has about 25 planes and Airbus A320-200 with 9 planes. Ryanair uses
the Boeing 737-800 aircraft and 737-700.
3.
LBA has invested on the correct passenger terminals well demarcated proper and well organized
plane runways and organized drop and pick up points for the taxis with organized taxiways. LBA
has also invested high of communication infrastructure with help in achieving the safety
measures. LBA has separated and well protected walkways for the passengers.
4.
The stands in LBA are laid out is a Linear momentum.

References
leedsbradfordairport.co.uk (2019). Our destinations. 23 November 2016. Retrieved 30 August
2019 https://www.leedsbradfordairport.co.uk/flights/destinations
Phillips, A. (2012). Leeds Bradford Airport Through Time. Amberley. p. 62.
ISBN 9781445606095