LCab.com: Comprehensive Business Plan for Luxury Car Rental Service

This project outlines a business plan for LCab.com, a luxury car rental service targeting tourists in Australia. The plan addresses the market problem of scattered car rental services and proposes a solution to connect luxury car owners with tourists seeking premium vehicles. It includes market analysis, insights into the car rental industry's growth, and a detailed business proposition with customer and car owner revenue splits. The plan also describes the business process, market size and potential, go-to-market strategy, and core strategies. A financial model is presented, seeking a $100,000 investment with specific returns, and includes revenue, profit, and cash flow projections over three years. The business model involves digital marketing strategies, a team structure, and references to relevant business and strategy literature. The plan aims to create a new revenue stream for both luxury car owners and the business itself.

Lcab.com!
………..Want to roam around?
We are here to serve you

Lcab.com
“Wants to partner owners of a successful online
platform where luxury cars could be rented out to
tourist for a pre-defined period without any hassle
and in doing so, create a massive new revenue
stream for the luxury car owners and themselves.”

The market problem• Online car rental service attracts a notably
large tourist pool as Australia welcomed over
9 million visitor arrivals for year ending march
2018, an increase of 7.7%, but even the
popular car rental services all over nations
earn meagre revenues;
• The reason for such a low revenues is that
these services are very much scattered and
tourists who visit the country find it difficult to
rent out good quality cars

Our
Insights
steadily over the past five years,
supported by increasing international
travel to Australia. Positive business
confidence over much of the five-
year period has encouraged
corporate travel activity, with many
companies expanding their travel
budgets.
• Increased travel throughout Australia
has in turn supported demand for
rental cars. Industry revenue is
anticipated to increase at an
annualised 2.3% over the five years
through 2016-17, to reach $1.26
billion. This performance includes
expected growth of 0.9% in the
current year.
Avis Australia Europcar Hertz NRMA
Motoring &
Services
0%
5%
10%
15%
20%
25%
30%
35%
40% Market Share

Our Business Proposition
• Customer = 70% payment
as advance + 30% once ride
has come to an end
• One time security deposit
• Car owner will get 60% of the
revenue
• 20% as advance + 40% post
returning the car

How the business process will
work
Owners of cars can
register their cars with
the business using the
company’s mobile
application.
The owners’ cars would
be tested for quality
and legal ownership
The customers who
wish to rent the car can
register on the mobile
application and rent out
their preferred car for
their preferred time
duration
The customer’s identity
would be validated and
police verification
would be conducted
Car can be rented to
customer

The Market Size and Potential
There will be
massive
appetite for
online car
rental in the
next few
years
9 million visitors are
coming to Australia every
year
61% of them are
looking for car rental
service
Only few organisations are
there who provide car
rental

Go to Market Plan
Find luxury car
owner
Pitch a risk free
proposal to car
owner
Sign agreement
and start car rental
service
Market online
platform via app
store, website
launching, and small
dose of PR marketing
Launch and promote
the platform on the
website for loyal
customer
Provide payment to car
owner and maintenance
on regular basis
Iterate and repeat
success with new car
owners

Core Strategy – why will Lcab
work?
• Car owner did not have to
think about their car; we will
take risk of any contingency;
• At business level, we will
share 60% of revenue and
cover 100% of cost;
We shall
cover risk via
“The 60-0
principle”
• We shall launch a website
and develop mobile
application;
• Sometime it has negative
ROI, however, the market
potential will cover the same
in the long run;
We shall
promote and
market this
platform

What’s the Financial Model of
LCab?
Build long term equity
Earn quickly after launch
Invest Upfront
In creating
online
platform
From giving
rental at door
step
Via expanding
business from
luxury to
other mode of
transportation
Monetary help
to car owner
Easy payment
method
Exploit
franchise
revenue

What are we looking for?
•$1,00,000 investments that covers 3
years of cash costs and basic Capex;
•Introductions to car owners with whom
we could get started our association
immediately

What are we offering in return?
•Angel investor with 10% annual return;
•25% stake in the organisation;