Analysing Community Engagement: A Report on Age UK - LCBB4002

This report provides an assessment of community engagement strategies, focusing on Age UK and comparing its programs with organizations like Friends of the Elderly. It highlights the importance of communication, active stakeholder participation, and inclusion in achieving best practices. The report examines Age UK's initiatives to improve digital skills and reduce loneliness among older individuals, alongside strategies like community meetings and web-based engagement. It also explores the processes used to achieve best practices, including research, community mapping, social media engagement, and performance monitoring, emphasizing the role of these elements in fostering social welfare and achieving organizational goals. The document is available on Desklib, a platform offering a range of study tools and resources for students.

Community
Engagement
Assessment-2

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Community engagement approaches......................................................................................4
Role of communication, active stakeholders participation and inclusion in community
engagement.............................................................................................................................5
Process used to achieve best practices....................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Community engagement involves the the working collaboratively to serve in the society.
This is vital to analyse about the issues which is being faced by the society is facing & then
making huge efforts in order to resolve the certain issue. This is also important foe the company
to have the certain change for resolving the communities. This respective report is considering
the Age UK. This is the registered trust which help the old individual. They are working to
improve the digital skills of old individual & minimise the loneliness so that they can have the
happy lives. This respective report will cover the comparison of the programmes of Age UK and
their other related companies. In order to serve their stakeholders, there are some of the
approaches which is being used by them, it is vital for the company to analyse the significance of
communication as well as of active stakeholders. Furthermore, there are some step which is
being followed by communities by which they can achieve the best practices.
MAIN BODY
As it is known that every community is working for social welfare of the society and the
charitable trusts focuses on the accomplishment of the goals and the objectives with the effective
coordination of the people. The main task which is carried out by many stakeholders and they are
having the significant role in the success of the company(Brown and et. al., 2019). The main task
which is carried on such communities known as the programmes & assignment undertaken by
people. They are basically working by ensuring the proper research & analysis all the given
points to have the appropriate actions. The comparison in the schemes of Age UK & Friends of
elderly.
Age UK:this the trust which is being working for providing the service to the old individual and
this is been seen that people are providing yoga classes, digital & IT training. Foot care, home
which assist the old people. They want to improve their living of the old individuals and assist
them. They basically focuses in providing all type of support system to them. This also analysed
that, this is vital to eliminate the loneliness & problems from their life.
Friends of the Elderly: when the company emphasis on offering home such as environment to
old age individual. They basically offer the residential care by which they can provide the feeling
like home away from home, care against dementia, nursing & other services(Johnston and et.al.,

2018). This is vital by which old people are able to work in right manner and attains the success
and growth.
Community engagement approaches
It is the vital to keep the people engage so that they can help in the better initiative of the
company. It is being analysed that approaches which help the community to meet out their
respective objectives and solve the certain issues which come across. There are certain resources
which are being accessed by the communities by which they can gauge the stakeholder and
attains goals & objectives.
Community meetings:these are defined as the face-to-face opportunity which is given to all the
shareholders. All such related issues is being openly discussed with full transparency. This also
assist in taking appropriate decision and motivate the people at a point of time. With this, they
able to figure out the available & and take the feedback in order to take certain steps.
Web based engagement: this is the approach which is being accessed by Age UK and assist in
engage more stakeholders by people the online communication area that includes social media
discussion platforms which will be online and so on. This also leads to reach the large number
of individual and gather the data by using appropriate means. This respective approach is flexible
and convenient for the better participation(Martinez and et.al., 2020). There is no such problem
of area and time. This also gives the ability to take the major decisions with the available period
of time & enhance outcomes.
Friends of old people are using some of the approach in order to operate them in an
appropriate manner and these are given below:
Focus group: It is the approach which is being used to encourage the people among the
shareholders. This is the active group which discussed the solutions. Respective problem are told
to them so that they can find the best solution for the same. Each and everything is planned and
being done in an appropriate manner so that they can reach to the stakeholders & enhancement.
There are certain branches of issues which may leads to arrive in the people.
Surveys: they are conducting different services in that certain questions are being asked with the
general objective by which people are responding in an appropriate manner. With this, you will
bale to collect the given data which is related to the huge number of individual & compare the
given results with the other aspects and the given previous data. Quick & better responsive is
being taken out by which they can reach to the goal and objective in an appropriate manner.

Effective decision making and action is being gathered with the given time by using certain
aspects.
Role of communication, active stakeholders participation & inclusion in engagement of the
community.
This is vital to focuses that engagement of the people which involves all the aspects made
by the certain people is having the interest of people. Every stakeholder is having the particular
job to conduct and includes them in the overall success of the community.
Communication: This is the process which needs the better interactions by which they
can engage the stakeholders. Effective communication is vital for every organisation so that they
can help the society in resolving certain issues. This is also necessary to talk to them in an
appropriate manner(Rine and Quiñones, 2020. This is also seen that communication also help
the people to better understand and there are certain people who are unable to share the issue
which are being faced at a point of time and they don't want to discuss it. In context to Age UK
is directly contacting them and trying to identifying the certain issues which is faced by them.
This also helpful in analysing the needs and problems. This is also necessary to take the better
decisions by the people and the community.
` Stakeholders:This basically includes the people that have the concern with the
organisation. This is also vital to have the active stakeholders. When the community is able to
known about the related issues at a point of time then they are able to solve the given issues at a
given point of time and help the people to participate in meetings(World Health Organization,
2018). Various ways are being used by the Age UK so that they can ensure their stakeholders
and ensures the better working of the company in an appropriate manner. They directly connect
to the customers and the desirable results to tale the better decision-making.
Process used to achieve best practices
The community adopt the best practices for the engagement with their full potential so
that it can get the goals of the social welfare. This community engagement approaches are relied
on the stakeholders which assist in determining the framework for the stakeholders. They
examine the market and and search for the criteria for the development of the market(Adhikari,
Pell and Cheah, 2020). The communities are required to choose such practices that will assist in
providing the benefits to the people of a society. As mentioned above, Age UK is a registered
charitable organisation for the old people which help them in their need. Currently the old age

people is facing the problem of the Digital skills are the best skills which are being used by the
community that make them able to interact with one another. Therefore, they have taken some
steps in order to engage with each other which are described as under: Research: The research defines the obtaining of information about the market by making
analysis. In relation to the Age UK, it considers that the research is best to gather the
information and know the current situation prevailing in the market. The organisation
strive to identify the issues or related problem with the help of their team members and
jot it down so that it can find out the solution of these problems(Brunton and et.al.,2017).
The research is the lengthy process and require the active team members to access the
information about the market. Thus , it help the community in taking the effective actions
to resolve their quires and provide the best solution to the problems. Community mapping: The next process is community mapping which help the people in
their own development and encourage them for achieving and seeking assistance for
themselves. This help them in mapping the work appropriately so that they can analyse
the difficulties that are faced by the society and provide them effective solutions. This
help in identify the resources so that it can develop and sustain the goals of the
organisation. It enable the organisation to improve the alignment and coordination of the
resources and enhanced collaboration among the stakeholders(Reynolds and Sariola,
2018). Community mapping helps in de terming the prior and important goals so that it
can be achieved. Engagement through social media: This help the community to interact with each the
with the assistance of the social media. This help the people in disseminating important
information and spread awareness about the new policies of an organization. There are
various platforms that are used by an organisation to share the information with the
people such as Facebook, twitter, Instagram, you tube and so on. All this enable a
business concern to reach out the specific audience and engage with them to get the goals
of the business.
 Monitor performance: This is the last step of the process where the performance of the
employees are measured in order to take the corrective action where the deviations are
found. The key performance indicators are set to analyse the performance that assist in
comparing the actual performance with the standard performance. All the team members

work together with their full potential so that they can easily and effectively get the goals
of an organisation(Smith and et.al., 2019). The key performance indicators provide
assistance to a business concern so that they can take the corrective measure where they
lack.
CONCLUSION
In conclusion, it has been analysed that community engagement plays a significant role in
an organisation because it helps in making collaboration with the members of the group and
work together to get the common goals of a business. The activities of the communities provides
benefits to the society as a whole and provide them motivation as well. There are many types of
the people who work for the betterment of the society by resolving the quires and provide them
effective solution to the problems. As the report has discussed about the various issues that are
faced by the people of the age UK so the organisation is working over it and prevent all such
issues from occurring and make such programs in corder to provide benefits to these old people.
Thus, the report has discussed about the various approaches which help in engaging the
stakeholders which assist the organisation in getting the goals of a business.

REFERENCES
Books and Journals
Brown and et.al., 2019. Community engagement to address cancer health disparities: a process
EVALUATION using the partnership self-assessment tool. Progress in community
health partnerships: research, education, and action, 13(1), pp.97-104.
Johnston and et.al., 2018. Episodic and Relational Community Engagement. The handbook of
communication engagement, p.169.
Martinez and et.al., 2020. Community engagement to implement evidence-based practices in the
Healing Communities Study. Drug and Alcohol Dependence, 217, p.108326.
Rine, P.J. and Quiñones, S., 2020. Doing Justice, Loving Kindness, Walking Humbly: Christian
Approaches to Community Engagement.
World Health Organization, 2018. Risk communication and community engagement
preparedness and readiness framework: Ebola response in the Democratic Republic of
Congo in North Kivu.
Adhikari, B., Pell, C. and Cheah, P.Y., 2020. Community engagement and ethical global health
research. Global Bioethics, 31(1), pp.1-12.
Brunton and et.al.,2017. Narratives of community engagement: a systematic review-derived
conceptual framework for public health interventions. BMC Public Health, 17(1), pp.1-
15.
Reynolds, L. and Sariola, S., 2018. The ethics and politics of community engagement in global
health research.
Smith and et.al., 2019. Science Community Engagement Best Practices: a white paper from the
observatory best practices/lessons learned series.