LCBB5004 - Managing People: HR Practices at Burberry Explored

This report provides an overview of human resource management and its role in managing people within an organization, focusing on Burberry as a case study. It highlights the importance of people management in attracting and retaining top talent, and discusses the functions of HR, including planning, recruitment, and selection. The report references the CIPD profession map as a standard for HR professionals, emphasizing principles-led, evidence-based, and outcomes-driven decision-making. It also covers specialist knowledge and core behaviors essential for HR professionals, concluding that HR plays a vital role in the success of the organization by ensuring the right candidates are recruited and employed for the right positions.

MANAGING
PEOPLE LCBB5004

TABLE OF CONTENTS
•Introduction
•Main body
HR profession
HR functions
•Conclusion
•References

INTRODUCTION
Human resource management is a department working within and organization and is responsible
in helping individuals manage people in attaining better performance.
People management is a part of human resources and conduct the process of acquisition,
optimization and retaining the best talents from the organization.
It includes developing a workplace that will enhance the overall growth in professional life.
People management is important to attract best people within the business and support the choice
of employer.

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Burberry is working high in the fashion market and has developed its products that are made
exclusively for the brand.
It is a luxury brand that works with it's the best employees.
Company is famous for leather goods and fashion products that are made with the finest
craftsmanship and making use of cutting edge technology.

HR professional
In broad terms, human resource is the professional which
work for hiring candidates for the organisation.
The specially carry activities like planning, recruitment and
selection of candidates.
They properly evaluate the candidate so that right employee
get selected for the right position.

CIPD profession map
CIPD (Chartered institute of personal and development) profession map is the standard
which provide guidance to the human resource so that they can improve their work.
The main objective of this profession map is to build professional identity in the sector,
so that every HR apply same values and standards

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This framework has divided professional value in three elements which are as follows-
Principles led:
it says that decisions of HR, must be influenced by the beliefs and principles especially
when there is change in the organisation.
This model have provided values and beliefs and HR should follow this model while
making decisions to attain sustainability.

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Evidence-based:
this framework will never tell what to do but it will tell that how
evidence based decision making is helpful in making professional
judgement.
It is observed that opinions which are supported with strong evidence
always matters.
Opinions which are supported by evidence than should have contain
wider context which means that it should be more than just numbers.

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Outcomes driven:
the work which is done by the HR professionals should be connected with possible
outcomes which organisation wanted to attain.
Results should be always centred with the better working lives.

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Specialist knowledge
HR industry, provides opportunities to various professionals. CIPD map helps HR
in order to create positive impact.
HR professionals should have specialised knowledge which involves talent
management, employee relations, people analytics, learning and development
etc.

Planning
Managing people within company is a part of human resource department, and he human
resource management play a vital role in helping the company attain its desired objectives.
The overall purpose of the company is to make sure that the organisation is able to attain success
with the medium of people while working on improving the organisational effectiveness.
It makes the organisation capable enough to attain its goals and make the best use of all available
resources.

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Planning function of HR of Burberry allows the company to have a clear path leading towards
future while creating succession regarding promotion and shifting talent within the organisational
hierarchy.
Strategic approach for workforce planning helps the managers of company to easily adapt to
changes in the case when some employee leaves the company or during the time of promoting a
personnel.