LCBS5064: Enhancing DMU Student Communication - Executive Project

This Executive Company Project (ECP) focuses on how De Montfort University (DMU) can best communicate with its students. The project details business research activities including the collection of investigative materials, research tools used (such as primary data collection methods like surveys and structured interviews, and secondary data), in-depth data analysis, and data presentation formats. The research explores DMU's existing communication plans, their effectiveness, and areas for improvement, considering various student demographics. It also includes a critical reflection on the techniques used, evaluating their effectiveness and analytical performance, alongside a personal reflection on the learning outcomes and their impact on future career prospects. The project concludes with recommendations for enhancing DMU's communication strategy.