LCCA FADM3004 FMP: Sustainable Startup in the Hospitality Industry

This document presents a project proposal for a sustainable hospitality startup named "TreatO-Treat," focusing on eco-friendly practices within the restaurant industry. The proposal outlines the entrepreneur's early interest in innovative business ideas and their experiences with foundation courses that helped identify strengths and weaknesses. The core concept revolves around a restaurant that utilizes crop wastage for cutlery and glasses, steel containers in the kitchen, wood and organic fabric furniture, and organic air fresheners to minimize environmental impact. The proposal also acknowledges potential challenges such as high investment and effective promotion, suggesting strategies like careful budgeting and consulting with business experts. The project plan includes data collection, mentor feedback, and a detailed timeline for developing the business concept, marketing mix, and final design.

L CCA
Project Proposal Template
2021/2023
Foundation in Design and Creative B us i ne ss
FADM3004 - Final Major Project (FMP) Unit
“Our biggest challenge in
this new century is to take
an idea that seems abstract
‘sustainable development’
and turn it into a reality for
all the world’s people”
Kofi Annan

Project Proposal Template
Candidate Name
Candidate Number
Pathwa
y
Project Title
Section 1: Review (approx. 150 words)
I was attracted toward entrepreneurship and innovative business ideas from very early
age of my academic life. I always think to start a new and innovative start-up for my
upcoming professional life. I never missed any opportunity to participate in any
foundation courses offered to me because I know these type of courses will help me to
enhance my skills and make my future better. Business foundation courses help me to
enhance my knowledge and the usage of digital tools and machines for appropriate use
for the implementation of my ideas. While studying foundation courses I get to know
about my strengths and weaknesses. I am strong in communication skill, planning skill,
problem solving skill and decision making skill. On the other hand, I get to know that I am
weak at time management and IT skills. I need to work harder to enhance my weak skills
and convert them to my strong skills.
Section 2: Project Concept (approx. 250 words)

The selected theme for the project is sustainability and my project will highlight
upon sustainable business idea for new start-up in hospitality industry. I plan to
include overview of my new restaurant in my portfolio as well as challenges
which may face in implementing the business idea. The portfolio will also cover
the strategies and different kind of ways to overcome these challenges.
The new business start-up is related to a restaurant whose name will be “Treat-
O-Treat” and the sustainability in this restaurant is that it will offer the food
dishes and beverages in those cutlery and glasses which are made up of crop
wastage. This will help to reuse the farmer's farm waste and reduce the plastic
usage from the restaurant. Secondly, the containers in the kitchen area are all
steel made containers. Interior of the restaurant will also promote sustainability
like the furniture are made up of wood and organic fabric and the décor will be
full greenery and plants and pots will be placed at different table of the
restaurant to promote greenery. The room freshener which they use should be
organic in nature which must avoid academic and harmful gasses. Secondary
research will be conducted for this project and internet sources will be used by
the researcher to collect data for the new business idea and implement it. The
following business idea have few risks like high investment, choosing effective
promotional tool and techniques. Appropriate strategies can mitigate these
challenges like making appropriate budget and taking suggestions from
business consultants.

Project Proposal Template
Section 3: Evaluation (approx. 100 words)
I plan to collect data first and evaluate the useful data for my project then I will take the
suggestion of my mentor who assist me in this project. I will ask me academic mentor to
assist me in formative way which means the mentor will provide me feedback at any
stage or any time while completing the project. I will get to know that I have delivered
good project by the feedbacks of my mentor, when the mentor will give me positive
comments on my projects then I can ensure the success in making this project.
Proposed Research Sources and Bibliography (Harvard Format)
 Dani, R., Juyal, D. and Rawal, Y.S., 2022. A critical analysis of the restaurant
industry's effect on environment sustainability: https://doi.
org/10.52152/spr/2022.159. Science Progress and Research (SPR), 2(1), pp.464-
471.
 Martínez-Navalón, J.G., Gelashvili, V. and Debasa, F., 2019. The impact of
restaurant social media on environmental sustainability: An empirical
study. Sustainability, 11(21), p.6105.
 Jung, H.S., Seo, K.H. and Yoon, H.H., 2020. The importance of leader integrity on
family restaurant employees’ engagement and organizational citizenship
behaviors: Exploring sustainability of employees’ generational
differences. Sustainability, 12(6), p.2504.

Project Action Plan and Timeline
Week Date Week
Beginning
Activity/What you are
intending to do –
including independent
Resources/What you will
need to do it – including
access to workshops

1st week 1st July About different industries in
corporate sector
PPT and books
2nd week 8th July Scope and new business ideas
for different industries.
PPT and books
3rd week 15the July Making business proposals for
hospitality industry and get it
approved by teacher.
Paper, pen and internet.
4th week 22nd July Concept of sustainability and
how it is related to new
business ideas.
Paper, pen, smart board and
internet.
5th week 29th July Focusing on collecting data for
the project.
Paper and pen.
6th week 5th August Development of kind map of
the project
Microsoft word, Microsoft
excel, right to use internet.
7th week 12th August Evaluation of collected data. Microsoft word, Microsoft
excel, right to use internet.
8th week 19th August Prepare a structure of project
and ask from academic mentor
for feedback.
Paper, pen and e-mail.
9th week 26th August Deciding USP, customer
profile and marketing mix for
the new business idea.
Paper, pen and e-mail.
10th week 2nd September Final design development. Paper, pen and e-mail.