LCCA FADM3004 Project Proposal: Sustainable Fashion Business Plan
VerifiedAdded on 2023/06/08
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AI Summary
This project proposal for LCCA's FADM3004 course outlines a sustainable business project centered around an online fashion marketplace called Lunar Fashions. The project aims to address sustainability by promoting the sale and rental of second-hand clothing, thereby reducing fast fashion waste. The proposal details the student's evaluation of their skills, the project concept including research methodologies (primary and secondary), and an evaluation plan incorporating peer and faculty feedback. It includes a project action plan with a timeline, specifying activities and resources needed for each week. The student intends to create a detailed business project including unique selling points, marketing mix, and branding features, all while emphasizing sustainability principles throughout the design and business model.
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