This report presents a consulting project focused on enhancing fan engagement for Leicester City Football Club (LCFC). The project analyzes the key drivers of fan experience, examining both internal and external market factors, including SLEPT and Porter's Five Forces analyses. It explores strategic aims such as identifying fan experience drivers and proposing strategies to connect with the LCFC team both during and outside of the game season. The report includes an assessment of LCFC's organizational culture and stakeholder analysis, along with a business model canvas (BMC) to visualize key elements of the club's value proposition. Recommendations are provided to improve fan engagement, particularly with digitally savvy fans, and to address challenges such as increasing digital fan bases and improving the club's consumer engagement strategies. The report also includes a discussion of research methods, benefits, limitations, and an analysis of quantitative resources and qualitative risks and returns.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
