University Project: Lead Innovation Thinking and Practice Report

This report outlines an innovation project plan for a new hair care product designed to cater specifically to the needs of the Australian and New Zealand markets. The project emphasizes the use of local resources, such as tea tree oil, to create a product that resonates with local preferences. The report details the process of generating new ideas through market research, customer surveys, and competitor analysis. It evaluates the current market context, considering the awareness of international hair care products among the target audience. The report also analyzes specific conditions that can impact the innovative thinking process, such as the availability of existing products. The report further discusses the importance of leadership, particularly transformational leadership, in fostering innovation within the R&D department. The report also covers the implementation of knowledge management strategies, the evaluation of associated risks, and the creation of team strategies. The project plan includes strategies for innovation, process for ongoing awareness, monitoring processes, analyzing potential barriers, and reflecting on innovative performances. Overall, the report emphasizes the need for effective leadership and innovation to successfully launch the new hair care product.

Running head: LEAD INNOVATION THINKING AND PRACTICE
LEAD INNOVATION THINKING AND PRACTICE
Name of the Student
Name of the University
Author Note

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2. Part A
Innovation Project Plan
1. Coming up with new ideas
The idea needs to be a hair care product design that can specifically cater to the
requirement of the There are four participants that are needed to generate newer ideas. One of the
ideas is to decide on things that people in Australia and New Zealand like the most. The other
idea is to utilize local Australian and New Zealander traditional resource for making the hair care
product. Creative thinking points to the usage of local ingredients through which the value of the
product can be effectively improved. Some of the tools that can be used are market value and
research tools. The current trends in the market is awareness of the international hair care
products. The Australian people are well aware of the availability of international hair care
products.
2. Introduction and promotion of creative thinking
One important ingredient that can be considered is tea tree oil. Tea tree is native
to Australia and is a native ingredient that can help in the effective development of hair. The
product is hence to be made in accordance of the local produce that are available. The team
innovations that need to be fostered are focusing on group sessions to discuss the prospects of the
organization.
3. Tools to generate newer ideas
The tools that would be required are market research, customer surveys, competitor
analysis and other such important information gathering exercises that can help to form
important ideas about the market.

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4. Evaluation of overall context
In consideration of the context of the new market, the American specifications of the
products need to be improved in accordance of the Australian specifications. The Australian and
New Zealand public are aware of Procter and Gamble and can be inclined effectively towards
buying their product offerings. The introduction of the tea tree oil is an important modification to
be made.
5. Analysis of specific conditions
The specific conditions that can impact the innovative thinking process are the
availability of the products that are currently in the market. The innovative features that are
needed need to take into consideration the usage value of the people that would be using the
product mainly.
6. Reviewing innovation drivers
The innovation drivers in this case are, local ingredients, better value, more localized
product offerings and other important elements. Australian and New Zealand populations are
growing older with higher median age. This is an important aspect to be considered in the study
as people would be actually affected by hair problems.
7. Usage of various techniques
Some of the tools that can be used to enhance innovative thinking are, consumer usage
pattern understanding tool, the consumer health factor aspects and other important areas of
research. Historically, P&G Company has utilized higher levels of research and development of
the most important tools for innovative purposes.

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8. Research, review and critical analysis of the trends
P&G is one of the leading business organizations in the world currently. This gives them
an edge over the other organizations that are in place in the world. With a wide number of
product offerings Procter and Gamble have essential market expertise that can help it to become
effective in the work that it is doing. P and G are always keen on gathering new technology.
Part-B
Report on current practices of P&G and leading project
Introduction
The report is focused towards the development of effective leadership policies and
evaluating the existing research and developmental frameworks to align the leadership with the
R & D frameworks that are available. The report would focus on understanding both the
leadership requirements and the management changes that might be required.
Analysis of current leadership
The current leadership of the P & G Company is focused towards expanding into
diversified markets. For this the organization exercises mechanistic and centralized control
system. The leadership that is utilized is diversified leadership with essential focus on knowledge
experiences and expertise. Hence, the leadership is formed on the basis of hierarchical setup.
Currently a systems based leadership is in place which focuses on improving leadership based on
the optimization of the available work force and resources. This is also the case with the research
and development teams that are currently in place.

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Review and challenging styles and practices
The leadership that is currently utilized in the organization is focused towards the
development of effective expansion plans into newer markets. Hence, the systems leaderships are
in place to determine the value of leadership that can help to realize the crucial goals concerning
the expansion strategies that are currently in place. However there is the significant requirement
of transformational leadership that can provide better value to the P & G growth and
developmental strategies that are required. In the R & D department transformational leaderships
is required more as it can determine the value of growth that is required to bring in new ideas.
Assessment and determination of requirements
As the R and D manager tit becomes important to actually understand what actually is
being required from the entire area of development. The product that need to be developed need
to be enhanced in accordance of the requirements of the people of Australia and New Zealand.
The people need to understand the culture of Australia and New Zealand. Hence, effective cross
cultural leadership need to be put in place. The teams need to be given the freedom to do their
own research and report the findings to the upper management. This management would always
be encouraging innovative thinking and attitudes among the people that are involved.
Devising and implementing appropriate measures
The most appropriate means for knowledge promotion is the creation of effective
knowledge management strategies. This is in turn very much facilitated by the implementation of
the transformational leadership style and purpose. There need to be created a framework that can
help in the effective management of the entire processes that are required for the knowledge
transfer. Transformational leadership would help in the provision of guidance that can help the
effective management of knowledge across the organization.

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Evaluation and management of associated risks
There are various risks that can affect the management prospects in the organization.
These risks are related to the effective utilization of knowledge, the effectiveness of the
leadership processes, the creation of essential goals for management and the establishment of
greater management efficiency setup. The Australian and New Zealander public are very prone
to product sensitivity. They can easily reject a product that does not apply much value to their
needs. In essence this can lead the organization towards better innovation.
Conclusion
The implications of the study point towards the need for better modes and methods for
management and innovation. The Australian market is also filled with specific risks that need to
be considered. In essence, leadership becomes one of the most important aspects that need to be
improved for the greater good of the organization.
3. Part-A
Generation and support of innovation culture and sustenance of innovative thinking
1. Discussion with team for restructuring
The restructuring would be done on the basis of the experiences that are present within
the team. Hence, the important factor is to restructure in accordance of the leadership that can
lead a smooth innovative process.
2. Discussion of innovative practices
The innovative practices that would help the development of a product that can perform
well in the market of Australia and New Zealand. The structures are being simplified across the
organizational levels of P&G. Decision making is being made faster by moving more resources

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to the business units. Hence, even in this case the natural resources of Australia and New
Zealand can be utilized for enhancing the prospects of the organization.
3. Discussion of capturing and communicating ideas
Capturing innovative ideas are important and this can be done effectively through the
implementation of newer methods of knowledge gathering. Having better knowledge with them
can enable the company people to be more efficient in the work that they do. The most important
practices that are to be utilized are knowledge gathering and data gathering aspects. They
communication value can be improved through the implementation of better ICTs. It is important
that constant communication is made in regards to the changing needs of the organization.
4. Requesting resources required
The resources that are to be utilized can be requested by applying for them through the
communications processes that are implemented in the organization. It becomes important that
the communication is maintained in accordance of the progress of the entire project. Innovation
can be used as a target area while requesting resources. Firstly an innovative idea needs to be
created. Secondly, the resources required as per the idea needs to be considered. Moving forward
the organizational processes can be effectively utilized to implement a proper resource planning
and acquiring mechanism.
5. Initiating communication
The communication processes that can support the innovative aspects that are required
are best to be implemented direct. Direct communication helps to build relationships between
various people. Hence, direct communication can be used also to improve relationships. This can

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be facilitated through the utilization of much better ICTs and similar devices. Discussions need
to be made more and facilitated more effectively through regular meetings being held.
6. Discussion of team strategies
Team strategies are very much important while leading organizations. The team culture
would be based on essential bonding between the team members. The team would coordinate
effectively and directly.
7. Mechanisms of system processes
The system processes that need to be present are strategies that can improve the
performances of the teams. This would provide more value to the entirety of the processes that
are to be implemented. It is important to consider transformational leadership.
Part B
Project Plan for new age hair care products
Project scope: the entire hair care market of Australia and New Zealand
Strategies for innovation: the innovative strategy would be to enter the Australian and New
Zealand markets through the effective utilization of the resources that are available. It is
important that the local ingredients like the Tea Tree oil are focused. The product would be
styled to facilitate natural hair gain and hair growth. Additionally, the innovative feature would
be the protection to the hair skin that the product would provide along with the other services.
Process for ongoing awareness: The process that would be utilized to create ongoing awareness
would be the utilization of strong data gathering and communication devices. Thus, an important
aspect would be to gather as much details possible about the existing values. The team would
then focus on group thinking and group activities to decide on the most applicable and feasible
idea than can be applied on the process.
Monitoring processes: Monitoring the processes would require the implementation of key
success factors that are to be measured. The monitoring process would require the gathering of
information about how the people in Australia and New Zealand have responded to the idea of
the hair care products. In this way the important aspects can be monitored effectively to create a

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significant measure for the success of the project. In essence the monitoring would enable the
company to function more effectively in regards to the promotion and marketing of the products.
Analyzing potential barriers: The barriers to risk and innovation could be the cultural barriers
that exist between P & G and the country, barriers of competition, barriers of product
specialization and similar aspects. It is important that the barriers are measured. To understand
the barriers previous cases would be examined. Moreover, the barriers would be listed and the
most important barriers would be classified. The innovative aspects would be measured through
the consideration of the various ideas.
Reflecting on innovative performances: To reflect on the innovative processes it is important that
the organization considers how consumers can actually relate to the product. It is important that
the innovative ideas are measured effectively to create a better and stronger innovative process
implementation.

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Bibliography
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Pearson, S., 2015. 17. Learning about Change Through Industrial Open Innovation in the Fast-
Moving Consumer Goods Sector. Analytic Approaches With Street Wisdom, p.249.
Pg.com. (2019). P&G Annual Report 2018. [online] Available at:
https://www.pg.com/annualreport2018/index.html#/Unleashing-Our-Talent-Win
Pginvestor.com. (2019). Investor Relations | P&G. [online] Available at:
http://www.pginvestor.com/