Report on Lead and Manage Organizational Change for Tassie Hardrock

This report analyzes the implementation of change management strategies for Tassie Hardrock Enterprises, a hypothetical manufacturer of household appliances. The report begins with an introduction outlining the need for continuous improvement and the challenges of organizational change. Task 1 focuses on identifying the internal and external environments using SWOT and PESTLE analyses, respectively. It then details the development of a change management project plan, including cost-benefit analysis, risk management, and resource allocation. Furthermore, the report covers the development of communication and education plans, strategies for managing risks and barriers, and the change management process. Task 2 delves into stakeholder analysis, identifying key stakeholders, major change requirements, and mitigation strategies. The report also addresses the clarification and confirmation of information for strategy implementation. Finally, Task 3 outlines the stages of the change management process, communication strategies, the impact of organizational behavior, and the external environment's influence on change strategies, concluding with an analysis of the project plan components and barriers. The report provides a comprehensive overview of the change management process, offering insights into the challenges and opportunities for Tassie Hardrock Enterprises.

Lead and Manage
Organizational Change

Table of Contents
INTRODUCTION...........................................................................................................................3
2MAIN BODY.................................................................................................................................3
3TASK 1 .........................................................................................................................................3
1. (a) Internal and External environment.....................................................................................3
b. Development of change management project plan:.................................................................5
......................................................................................................................................................7
(C) Developing communication and education plan ..................................................................7
(D) Developing strategies from risks along with proper barriers................................................9
(E) The change management process .........................................................................................9
(F) Controlling and Monitoring...................................................................................................9
4TASK 2..........................................................................................................................................9
51. Stakeholders, specialists and experts.........................................................................................9
a. Key stakeholders......................................................................................................................9
b. Major change requirements and opportunities.......................................................................10
c. Change requirements or opportunities in relevant to managers.............................................11
62. Mitigation strategies to the stakeholders..................................................................................11
73. Managers to clarify and confirm information to implement strategy......................................11
a. Approval on the change management process and reporting protocols.................................11
b. Responsibilities and obtain resources for the project............................................................12
84. Obtain input into change management process.......................................................................12
9TASK 3........................................................................................................................................12
Stages of change management process......................................................................................12
Communication strategies for embedding change.....................................................................13
Impact of organizational behaviour on change management strategies....................................13
External environment impact change strategies........................................................................13
Two components of change management project plan..............................................................14
Barriers of change management ................................................................................................14
10CONCLUSION..........................................................................................................................14
11REFERENCES..........................................................................................................................16

INTRODUCTION
Change is very common in the current environment so continuous improvement should
be made by the company in order to achieve the competitive advantage. While company adopt
change for their benefits. Companies are not prepared for the organizational benefits, so they do
not have complete knowledge and techniques through which organization can mitigate the
change. A hypothetical organization named Tassie Hardrock Enterprizes are taken in this study.
The company manufacture household appliance. It is based in Tasmania and known for the good
quality of products. They have expansion as their objectives. This study will discuss
identification of strategic needs, reviewing the old policies and practices. Pestle is used to
identify the external environment and swot is used to identify the internal environment.
Understanding of cost benefit analysis, risk management plan is made, determining resource
requirements and preparing Gantt charts. Development of education plan. Identification and
response to barriers to change which will include developing strategies. Assessing change
management process (Johansson and Kriström, 2018). Preparation of plans to achieve the goals.
Face to face discussion with stakeholders and experts in relation to change requirement, will be
making shareholder analysis template. Presenting mitigation strategies to the stakeholders.
Understanding of the change management process.
1
2MAIN BODY
3TASK 1
1. (a) Internal and External environment
Strategy changes needs in innovation that could be more developed by Tassie Hard rock
Enterprises in technologies which is most important for company. While to keep their customer
in long term run. Pricing strategies in company being more developed so that they can easily sale
their products to each level. Tassie Hard rock need to adopt technology as being to create their
business online through social media, television which helps in developing more at marketplace.
These strategies could supportive them for making more other strategies which are required to

changes. Innovation and pricing strategies are required to changes because in creating more
business they should have more competitors and build up risk as well profits.
Existing policies and practices that are required to change in Tassie Hard rock enterprise
culture in which they are following Hierarchy culture for passing their information to people
management and something about their task which is might be most important for them.
Leadership style must be followed democratic and coaching for workforce, they should be
essential in making more policies and practices that are existing in company (Bauder, 2017).
Recommendations can be they have to keep open-minded communication for their employee in
which they can easily pass information.
PEST analysis-
Political:- Tassie Hard rock enterprises deals in electric products for households which could be
more need to developed in different countries. They are basically following governments norms
and rules that are most important for them. The government also tries to encourage while in
eletric for their companies, specially if they are dealing in imports from other countries.
Economic:- People who are low at income either live in area with unemployment rate, their most
income will go to survive for purchasing some electric products. In present time they are some
innovation which is most important for being make them in purchasing their items for building
new house.
Social:- In Tessie Hard rock they are manufacturing more and more for their development in
market and that might be lead for having earning more profits. People have decided to wear as
per occasion dress which seems them to be more important as they are following their countries
culture according to their dressing senses.
Technological:- Online shopping prefer by most of the people in society. Tessie Hard rock
enterprise can also develop their business online because consumer comes to know more about
more something new in electric products through technology as they want, and they also
encouraged designer to do some marks up with new designs.
SWOT analysis-
Strengths:- Tessie Hard rock have strong brand value along with that products line which seems
to be more popular (Bignoumba and Ivanets, 2020). Company have main focused on excellent
customer services.

Weaknesses:- As they easily do not enjoy any economy because they are generally sourcing from
small size. Tessie's stores are closed on Sundays so that can be huge loss for them as because
many families go purchasing something new electric on that day only.
Opportunities:- Their stores are being more expansion into different countries and while by
brand name they can also provide their brands values in various countries. Expanding business
online in making more customer along with products lines.
Threat:- Due to having more competition they also have fear about their brands plus images of
stores is being so old, that might be out of electric assessors by this generation. Tessei need to
adopt fast changing trends in electric update products.
b. Development of change management project plan:
1. Cost benefit analysis:
Detail of strategy
change
cost benefits Risk associated
Technology To have high costs Benefits are long-
lasting. If the company
adopt advanced
technology
To experience the
changing times.
Management Its dynamic It can benefit to the
management of the
company
Continuous
developments
Strategies Changing times and
costs high
It will benefit to the
management or to the
whole company
Continuous
developments
Changes High costs associated It will benefit in the
long term and
continuous dynamic
It has high risks
because there are
chances to fail.
Cost benefit analysis which also called as benefit cost analysis is a technique through
which company can analyse the decisions or determine the intangible value. This model is made

after identifying the action benefits, costs or reducing the costs from the benefits. After analysing
the cost benefit it will give results and that results are to be used to draw conclusions (Mishan
and Quah, 2020). Company like Tassie Hardrock Enterprises do cost benefit analysis in the
decision-making process because it gives the transparent view of the issue which is not being
influence by ideas, opinions or politics. Cost benefit analysis are also used when company want
to develop the business strategy, taking purchase decisions or doing resource allocation.
Company also use cost benefit analysis to measure the social benefit, assessing the change,
finding out investment opportunities, appraising the policies etc.
2. Risk management plan
Particulars Likelihood impact
Change in technology High
It changes rapidly
medium-high
Finding expert people Low
It can be find out
low-medium
Finding people having good
work ethics
Medium
All people do not work
ethically.
medium-high
Finding people who will carry
this project
medium medium-high
Complying with regulations low low-medium
Determining resource requirements
There is requirement of resources for every strategy. The strategy which is adopted by the
company is innovation of technology. Technology innovation is necessary for the growth of the
company for this company will require skilled workforce or expertise who can handle the
advanced technology. Financial resources plays vital role in this. Company should have proper
funds so that they can adopt new technology. Thus company have to make budgets for
innovation. Time is also required for the innovation.

(C) Developing communication and education plan
In developing Tessie business with innovation and pricing strategies they have to use
huge amount of money. In innovation, they should also have losses at time of new adoption of
technology sometime companies are not required proper team who can easily handle over their
IT in organization (Hayes, 2018). Company can easily adopt their pricing strategies which might
be more helpful in developing them more and make their strategies more creative. Losses are

also seems at time of changing pricing strategies because they are not simply change companies
have to customer behaviour and attitudes towards products and services.
Stakeholder might be also gets affected for using their strategies along with that they
have to also manage their work and companies need to required more to be developed. Tessie
stakeholder could not be easily had good impact after changing their strategies in innovation and
pricing of their products and services which are most important for them.
Organize and managing activities in delivering plan they are required for-
Determining tasks:- Tessie in implementing plan should know about their goals and objective.
They should be specific in planning about their products along with that planning can be done in
keeping market trends in minds.
Giving proper tasks:- Work should be allotted in team work or individuals so that it could be
complete on time (Komodromos, Halkias and Harkiolakis, 2019). Group tasks can be easily
done, and they are also assigned with having some roles and responsibilities which might be
more useful for them in making companies developed.
Set timing:- Schedules must be set for implementing plan or organizing some activities which
seems to be more important. While dividing work according to schedule that could be easier in
performing any activities.
Removal of possible friction:- Tessie in implementing plan they try to remove some distraction
which might be harmful for company in having any problems and that could not be more
important in completing tasks of company.
Timelines:-
Weeks/activities Week 1 Week 2 Week 3 Week 4
Identification of
tasks
Proper allocation
of tasks
Setting time
schedules

Removing some
conflicts
(D) Developing strategies from risks along with proper barriers.
In Tessie company needs to make more strategies on finding IT skills employee for that
they are need to hire some employee, who are capable in developing their technological for
betterment of company. Changing in technological can also be more effected that could be
sometime more difficulties in finding some techniques employees. For finding more peoples in
companies they are required in having while skills and knowledge persons.
(E) The change management process
Cost benefits in technologies and pricing strategies helps company for being more
developed, and they are while skilled and knowledgeable employees (Slater, Gilles and
Coughlin, 2017). For being more innovation they are required to hire more innovative employee
which are beneficial for them in making their company more developed with adopting some
pricing strategies. That could not be higher from other competitors.
Cost pricing strategies keeps supporting them because for making furthermore pricing
they have to use less pricing for their products developments and required more planning so
which they can easily make more developing products and services. These strategies make
Tessie products better with some other company in fashionable trends.
(F) Controlling and Monitoring
This helps company for being preparing budget that could keep supportive for them. In
controlling that could be easier for keeping company in evaluating their plans and implementing
more plans for future. Monitoring assistance companies while being more creative and measure
about how many resources have been used by them (Vlados, 2019). In controlling companies can
easily set up their resources budget which helps in dividing their works as per their skills along
with that they also notice, what resources being used by employees.
4TASK 2
51. Stakeholders, specialists and experts
a. Key stakeholders
Scope

Tassie Hardrock is required to have a higher performance therefore getting in the changes
is a very important factor. There has to be quality system to improve the activities which are
taking place. Analyses of improvement is required so that there is going to be higher clients and
sales which the company will be able to gather which is going to be a great factor for the
organization to have. The policies of change are applied to all the employees of Tassie Hardrock
which is going to make the processing and systematic working a little difficult. Efficiency and
effectiveness is very important for the company to have so that there are going to be higher
activities and improvement which would be present (Florin and Dominish, 2017). The
technological and innovation factor in Tassie Hardrock needs to be improved so that there are
going to be higher operations and profit margins which are required.
Continuous improvement
It is very important to define the working of the improvement which is taking in the
company so that there is going to be higher operations. There are a lot of opportunities which the
organization can get in the company so that there is going to be higher operations which is going
to be present. Changes which are coming in are very much essential for the organization, but
they need to be controlled and improved so that there is going to be higher understanding and
operations which is going to be present (De Jager, 2019). Pricing strategy is another
improvement which Tassie Hardrock is going to require and that is going to make the company
get in more clients and that is going to be very helpful as well. The process which is being
followed in the company they have to be well analysed and measured from time to time so that
there are going to be right actions which are going to be into action.
Responsibilities
The management is going to make certain of the changes which are going to help the
organization to be able to grow in the market. Planning and measuring is very essential which is
going to help the organization to make the right decisions and profit margins in the market are
going to be effective so that there is going to be higher implementation. Improvement is always
going to get in opportunities for the business which is going to help the company be able to have
better satisfaction level and brand value in the company is also going to increase (Cipta and
et.al., 2018). Management has to be a relevant plan which is going to make the responsibility of
the management be increased so that there is going to be higher satisfaction level.

b. Major change requirements and opportunities
The company wants to gain competitive advantage in the market which can only be
possible when there are effective working which is going to be required. Innovation, technology
and pricing strategy of the company needs to be improved so that there is going to be higher
satisfaction and improvement which is going to be present in the company (Morrison, 2017).
Changes are going to help the organization to have better performance and productivity in the
market so that there would be higher growth and opportunity to be able to expand in the market
in the future. Innovation is going to attract new customers and technology is going to support the
innovation which is taking place and the pricing for the product has to be higher which is going
to be very helpful for the company to have for a long run in the market.
c. Change requirements or opportunities in relevant to managers
The manager of Tassie Hardrock is getting in these changes effectively so that there is
going to be a good growth in the company which is going to be present. Innovation and
technological changes are helping the company to make sure that the satisfaction of the
customers is being matched and the reputation of the company is also going to be intact for a
long run in the market (Bampton, 2017). Manager will have to make sure that they are sharing
the right relationship which is going to help them be able to plan accordingly and also make sure
that there is good working and efficiency which is going to be required so that there is good
planning and measures are taken accordingly which is good for the brand value of Tassie
Hardrock.
62. Mitigation strategies to the stakeholders
The stakeholders will not be able to invest in the changes which are required by the
organization therefore using an mitigation strategy is going to be helpful for the management of
Tassie Hardrock to use so that there is going to be higher functioning. There has to be a good and
effective design for improvement which is going to be presented so that there is good working
and efficiency which is going to be present (Baker-Shelley, van Zeijl-Rozema and Martens,
2017). Development is very important for the company to have so that there is going to be right
working and direction for the company to follow.

73. Managers to clarify and confirm information to implement strategy
a. Approval on the change management process and reporting protocols
There has to be good awareness and knowledge which has to be shared with the
stakeholders of the company which is going to be a great factor. Management will be able to
make sure that there is good working and efficiency which is present so that these working is
going to be higher (Adenle and et.al., 2017).
b. Responsibilities and obtain resources for the project
To be able to get in the changes the human resource is going to be utilized which is going
to make the changes come in easily. Responsibilities have to be divided by the leaders of the
company to make sure that the changes are coming in easily and that has to be updated to the
stakeholders of the company so that there is higher functioning.
84. Obtain input into change management process
There are a lot of questions which the employees and the management are going to have
for the changes which are coming in. The working and efficiency has to be well maintained so
that there is good working and effectiveness in the working as well. There are a lot of resources
related to technology which is coming in and that has to be well maintained and management so
that there is no wastage and the working is going to be higher (Read and et.al., 2019).
Technology is going to require a lot of investment which is a very important factor for the
company to have.
9TASK 3
Stages of change management process
Following are the change stages for change management process.
Prepare the organizational change, Organizational management must showcase employee the
need of change and for which it has to implement change in the work culture so that employees
can improvise their working.
Craft vision and plan for change, Organizational management must provide a clear detailed
working plan through which it can motivate employees to implement changes accordingly by
which high effectiveness can be achieved.