This BSBINN601 project solution focuses on leading and managing organizational change within a simulated business environment, FitLife, a chain of fitness and health clubs in Australia. As a Business Change Management Officer (BCMO), the student identifies strategic change needs, reviews existing policies and practices, and monitors organizational behavior and the external environment. The project involves identifying operational change requirements, developing a change management plan, undertaking cost-benefit and risk analyses, and addressing potential barriers to change. Key areas of focus include the introduction of advanced gym equipment, launching a mobile app, hiring expert nutritionists and doctors, and enhancing client safety. The assignment also covers stakeholder consultation and communication strategies to ensure successful change implementation.