This report presents a comprehensive solution for the Lead Personal and Strategic Transformation Activity 2 assignment. It begins with a personal development plan focused on securing a social media marketing manager role at Amazon, outlining required skills and training in professional communication, leadership, and online marketing. The report then details a customer service strategy for a retail organization (Coles), emphasizing customer-centricity, training programs, and a product-bundling approach to increase sales. Further, it addresses leadership styles, communication strategies, and conflict resolution within a change management context. The report also includes a change implementation plan focusing on add-on product sales, along with legislation considerations and expected outcomes. Finally, it covers leadership demonstration through action, performance evaluation, and a plan to address performance issues through training and education, aligning with the assignment brief's requirements.