SEB711 Assignment 3: Investor Pitch on Lead User Process for Tyco

This presentation delivers an investor pitch focused on the "Lead User Process" for Tyco International. It begins with a problem statement highlighting ineffective product development knowledge and a problematic relationship between managers and the development department. The concept introduces the "Lead User Process" as a solution, emphasizing team requirements and market research, including target markets in Dublin and the Southwest. The presentation includes market strategies using SWOT, PEST, and 5-force analyses, along with distribution channels, competitive advantages, and financial data, including cash flow statements and growth potential. The presentation also covers sustainability and exit strategies. The conclusion emphasizes the process's success and Tyco's adoption of the latest technology. References are provided.

Investor pitch on the
lead user process
Tyco International Company : “The Lead User
Process”

 Hello Everyone,
 Hope! You all are doing good.
 Here, I am going to present my
slides in front of investors.

Problem Statement &
Concept/product introduction
 Problem Statement
 Short term goals
 Ineffective knowledge about how to
develop products
 Tyco has set the goals of increasing
sale in coming years.

Problem Statement &
Concept/product introduction
 Concept Introduction
 latest innovation in the market.
 Problematic relationship between
managers and development
department.
 The new product is “The Lead User
Process”.
 Transforming the job of creating a
successful product .

Team
 Required skilled team for managing
the tasks.
 Team who build products with the
help of computer-controlled
machinery.
 Team with full of potential to manage
the issues within the company.

Market Research
 Market and
customer
 revenue cost is
increased by
0.75%.
 Increased market
share of the
organization.
 Market trends
 Innovative product
is decided for an
urban area.
 Higher future
growth of the
organization

Market Research
 Target market and customers
 The target market will be from
Dublin and South-west.
 Use of product expansion strategy.

Market Strategy (Including
SWOT/PEST/5 Force analysis)

Market Strategy (Including
SWOT/PEST/5 Force analysis)

Distribution Chanel
 The company has indirect
distribution channel all over the
world.
 The distribution channel is suppliers
and promoters.

Grants & other Supports

Competitors & Competitive
Advantages
 Competitors
 Honeywell
 AXIS Communication
 3M

Competitors & Competitive
Advantages
 Competitive Advantages
 Increase sales
 More reliability
 Customer loyalty

Assumption
 The company will attain large
competitive advantages due to
effective use of various platforms.
 “Lead user process” would be
successful in the upcoming period
due to the higher demand of
innovative and creative products

Financial Data

Financial Data
Startup cost $120,0000
Fixed cost $50,000
Variable cost $20,000
Profit $50,000
Profit Margin 42%

Grants and loans
Grants $55,000
Loans $110,000

Financial Data
 Cash flow statement has been made
for 3 years
 The lead user process will be good
enough in coming years in
comparison of other products.

Breakeven
Variable
cost
Sales
price
Fixed cost total cost
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
$3,500,000
$4,000,000
BEP
2018
2019
2020

Growth Potential &
Sustainability
 Growth potentials
 The global teams have synergized
and collaborated on enduring
strategies.
 The company is more focused
towards developing intelligent
buildings and integrated
infrastructure.

Growth Potential &
Sustainability
 Sustainability
 to meet growing demands of the
market for energy storage on a
worldwide scale.
 Contribute to the communities for
their welfare.

Exit Strategy
 The exit strategy refers a leaving
current situation for developing new
one.
 It requires following things:
 Flexibility
 Enough time to implement plan
 Elaboration of desired outcomes
 Optimizing value

Conclusion
 Lead user process will be successful
due to an effective strategy.
 Tyco has adopted latest technology
to entertain the new product in new
market.
 Effective to determine the financial
condition of the firm.

References
 [1] Chang, Ellen T., et al. "A critical review of perfluorooctanoate and perfluorooctanesulfonate
exposure and cancer risk in humans." Critical reviews in toxicology 44.sup1 (2014): 1-81.

 [2] Garud, Raghu, and MarjaTurunen. "The banality of organizational innovations: embracing the
substance–process duality." Innovation 19.1 (2017): 31-38.
 [3] Rahn, Stephan. "Tyco International: beyond the 15% rule." Management of the Fuzzy Front
End of Innovation. Springer, Cham, 2014. 195-199.
 [4] Choi, Dong-il, et al. "Filter cartridge." U.S. Patent No. D677,780. 12 Mar. 2013.
 [5] NOVIKOVA, Olga. "Innovation strategy." Revista ESPACIOS| Vol. 37 (Nº 24) Año 2016 (2016).

 [6] Rahn, Stephan. "Tyco International: beyond the 15% rule." Management of the Fuzzy Front
End of Innovation. Springer, Cham, 2014. 195-199.

 [7] Kornai, János. Dynamism, rivalry, and the surplus economy: Two essays on the nature of
capitalism. Oxford University Press, 2013.
 [8]A. Valenti and S. Horner, "Leveraging board talent for innovation strategy", Journal of
Business Strategy, 2019. Available: 10.1108/jbs-12-2018-0207.
 [9]"Employing data mining to explore association rules in drug addicts", Journal of AI and Data
Mining, vol. 2, no. 2, pp. 135-139, 2014.
 [10] Chang, Ellen T., et al. "A critical review of perfluorooctanoate and perfluorooctanesulfonate
exposure and cancer risk in humans." Critical reviews in toxicology 44.sup1 (2014): 1-81.