SEB711 Assignment 3: Investor Pitch on Lead User Process for Tyco

This presentation delivers an investor pitch focused on the "Lead User Process" for Tyco International. It begins with a problem statement highlighting ineffective product development knowledge and a problematic relationship between managers and the development department. The concept introduces the "Lead User Process" as a solution, emphasizing team requirements and market research, including target markets in Dublin and the Southwest. The presentation includes market strategies using SWOT, PEST, and 5-force analyses, along with distribution channels, competitive advantages, and financial data, including cash flow statements and growth potential. The presentation also covers sustainability and exit strategies. The conclusion emphasizes the process's success and Tyco's adoption of the latest technology. References are provided.

Investor pitch on the
lead user process
Tyco International Company : “The Lead User
Process”

 Hello Everyone,
 Hope! You all are doing good.
 Here, I am going to present my
slides in front of investors.

Problem Statement &
Concept/product introduction
 Problem Statement
 Short term goals
 Ineffective knowledge about how to
develop products
 Tyco has set the goals of increasing
sale in coming years.

Problem Statement &
Concept/product introduction
 Concept Introduction
 latest innovation in the market.
 Problematic relationship between
managers and development
department.
 The new product is “The Lead User
Process”.
 Transforming the job of creating a
successful product .

Team
 Required skilled team for managing
the tasks.
 Team who build products with the
help of computer-controlled
machinery.
 Team with full of potential to manage
the issues within the company.

Market Research
 Market and
customer
 revenue cost is
increased by
0.75%.
 Increased market
share of the
organization.
 Market trends
 Innovative product
is decided for an
urban area.
 Higher future
growth of the
organization

Market Research
 Target market and customers
 The target market will be from
Dublin and South-west.
 Use of product expansion strategy.

Market Strategy (Including
SWOT/PEST/5 Force analysis)

Market Strategy (Including
SWOT/PEST/5 Force analysis)

Distribution Chanel
 The company has indirect
distribution channel all over the
world.
 The distribution channel is suppliers
and promoters.

Grants & other Supports

Competitors & Competitive
Advantages
 Competitors
 Honeywell
 AXIS Communication
 3M