Executive Summary: Leaders Use of Communication to Execute Strategy

This memo report, prepared by a student for the MNG81001 course, provides an executive summary on how leaders utilize communication to execute strategy in the 21st century. The report is based on an analysis of the Argenti article "Strategic Communication in the C-Suite" and incorporates research from two additional academic or industry journal articles. The memo emphasizes the importance of two-way communication, transparency, and ethical considerations in corporate communication. It highlights how effective communication builds trust, aligns employees with organizational goals, and ultimately contributes to successful strategy implementation. The report explores the shift from tactical to strategic communication approaches and the role of leaders as hyper-communicators in fostering a unified and strategically aligned workforce.

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Memo Writing
Name of the Student
Name of the University
Author Note

1MEMO WRITING
To: The Company Director
From: A Company Employee
Date: 17.7.2018
Subject: The Use of Effective Communication by Leaders in the Execution of Business
Strategies and Goals
Corporate Communication must be a Constant Two Way Process for it to be Effective
The use of strategic communication in business organizations is something that is
becoming exceedingly and increasingly important. Companies tend to be spread out
geographically these days because of which corporate leadership needs to take an active role
in getting its employees to function as a single unit, and to be aligned with each other in both
a cultural as well as strategic way (Argenti 2017). In order to create such an alignment, both
constant and consistent two-way communication becomes necessary. Transparency in
communication by business leaders and managers in particular leads to the building of trust
among employees and between employees and the top-level management as a result of which
employees find it a lot more easier to identify with the overall goals, vision and values of the
organization. The best organizations these days are those that have leaders who are not only
continuously present at the work place but who also function as hyper communicators
(Argenti 2017).
Corporate Communication must always be carried out with Precision and Care
Communication in the context of strategy implementation may just be understood as a
process or mechanism that sends out informal and formal messages about new strategies to be

2MEMO WRITING
adopted by an organization (Salih and Doll 2013). In order for the strategic intent or business
strategy of an organization to be well understood, what is required is effective
communication on the part of the business managers and leaders. Precise and careful
communication is what is always carried out by business leaders especially to the people who
are going to be involved in the implementation of business goals and strategies. If the
strategic intent of an organization is not communicated well enough by its leaders to the
employees of the organization, then this in turn will result in the strategic intent of the
organization being grossly misinterpreted. What this will finally lead to is a failure in
strategic execution (Salih and Doll 2013).
Business Ethics and Ethical Corporate Communication are Two Sides of the Same Coin
Corporate communication often has a vital role to play in the way in which an
organization conducts itself ethically (Kim 2014). Business strategy is seen to be executed
successfully only if the organization’s leaders carries out ethical communication with groups,
individual people and other organizations that it may have a relationship with (Pearson 2017).
Public relations on the part of leaders in particular is seen to play a vital role in the
implementation of corporate communication. A manager or business leaders public relation
or communication is what manages the moral dimensions of any corporate conduct and
indirectly therefore is responsible for the success of business strategy execution. Business
strategies can be really well implemented only if the communication for such strategies is
carried out in as ethical as a manner as possible by business leaders (Pearson 2017).

3MEMO WRITING
References
Argenti, P.A., 2017. Strategic communication in the c-suite. International Journal of
Business Communication, 54(2), pp.146-160.
Kim, Y., 2014. Strategic communication of corporate social responsibility (CSR): Effects of
stated motives and corporate reputation on stakeholder responses. Public Relations
Review, 40(5), pp.838-840.
Pearson, R., 2017. Business ethics as communication ethics: Public relations practice and the
idea of dialogue. In Public relations theory (pp. 111-131). Routledge.
Salih, A. and Doll, Y., 2013. A middle management perspective on strategy
implementation. International Journal of Business and Management, 8(22), p.32.