Aston Martin: Operational Management, Leadership, and Business Report

This report provides an overview of the operations management practices at Aston Martin, a luxury automobile manufacturer. It details key operational functions such as transportation, production, and promotion, along with the roles and responsibilities of managers in these areas. The report explores various operational approaches including Total Quality Management (TQM), Six-Sigma, and Just-in-Time, highlighting their value in achieving business objectives. It also analyzes the impact of external business environment factors, such as political, economic, social, and technological factors, on decision-making. The report concludes with recommendations for future improvements, emphasizing the importance of employee training and the effective implementation of operational strategies to enhance efficiency and achieve corporate goals. The analysis draws on the case study of Aston Martin to illustrate these concepts.

Leaders and Operations
Management

Table of content
 Introduction to organization
 Introduction to key operations of corporation
 Key operational functions with roles and responsibilities of manager
 Approaches to operations management and their value
 Impact of external business environment factors on decision making
 Enhancement of operational efficiency for accomplishing corporate objective
 Conclusion and suggestions for futuristic development
 References

INTRODUCTION
This presentation seeks to provide description of operations management
within the premises of Aston Martin, a large scale British auto-mobile
company which especially produces luxury cars and grand tourers. The
PPT will provide in depth information on Aston Martin's key
operations, roles and responsibilities of its manager, impact of external
business environment factors and its effects over decision making of
leaders and managers. At last recommendations will be provided to the
respective company for future improvement.

Key operations of the business enterprise
Business enterprises adopts various operational activities in order to
execute their key activities in rightful manner. In context of Aston
Martin, the company is dealing in automobile industry which includes
range of key operational activities. All of them are described as below:
 Transportation
 Production
 Promotion

Contd...
 Transportation: It is considered as the effective operational area in
which products of the company are transported from one place to
another. With reference to Aston Martin, it can be said that
manufacturing of this company is performed at various locations. This
simply means that for assembling and delivering final product to
customers, the respective manager of this company transports products
from one place to another.

Contd...
Production: Manufacturing of products is considered as the another
effectual operational activity that is performed by Aston Martin. It is
essential for the manufacturing team of respective company to emphasize on
manufacturing high quality products and services to customers for
enhancing their satisfaction level. By providing better services to its
clientele Aston Martin can easily develop strong customer base that will
provide them higher brand value in the near future.

Contd...
Promotion: Marketing and promotional activities are basically executed in
the company for enhance knowledge of customers about the range of
products and services offered by the company in effective manner.
Incorporation of good promotional activities supports business associations
in developing their positive image customers. This also provides them
support in improvising their sales performance in rightful manner. In context
of Aston Martin, the marketing manager of this company focuses on
adopting social media, conferences, newspaper advertisement, hording etc.
in order to promote their new launches as well as existing offering among
customers in rightful manner.

Key operational functions along with roles and
responsibilities
Manager of every company has to perform various sort of roles and
responsibilities within the company so that they can effectively attain their
targeted goals and objectives in rightful manner. Some of the main roles and
responsibilities executed by manager and leaders of Aston Martin at the time
of implementing operational activities are explained one after another in
rightful manner.

Contd...
Transportation: The first and foremost role of manager of Aston Martin at
the time of executing transportation as its core operational activity is to
delivery manufactured products to the right place at right time in effective
manner. It the responsibility of manager to delivery the same product at the
provided time so that customers could satisfied in rightful manner. Along
with this, if the satisfaction level of customers remains constant and
increases with the changing time then it directly increase their loyalty
towards the same company.

Contd...
Production: In this operational area the main role of Aston Martin's
manager is to focus on consuming specific raw material so that high quality
products could be produced. Here, the main responsibility of manager is to
ensure that all the raw material must be available for the production team so
that their efficiency remains constant. Also, with effective production speed
it would be easier for the manager to meet up demand of market place by
manufacturing desired number of vehicles of higher quality.

Contd...
Promotion: It is essential for the manger of Aston Martin to adopt right
promotional activity with which they can easily enhance awareness of
customers about their current offerings. The main responsibility of
marketing manager of Aston Martin to choose cost effective promotional
techniques that could also provide them support in increasing their sales
performance in quicker manner. This also results improvement in revenue
generation figures as with right advertisement method it is easier for the
company to promote its new offering. This will also result in the quick
attainment of targeted goals and objectives of sales department.

Key operational approaches to operations
management
Operation management is termed as the effective management, designing
as well as controlling of organizational activities so that they can
improve their performance and maximize profitability of the company
in rightful manner. There are numerous of operation management
approaches that are adopted by business managers of the company
which supports them out in maximizing their organizational
performance in appropriate way.