Leadership in Business: Telstra's Social Media Strategy

This report delves into the realm of leadership within the business context, employing Telstra as a focal case study. It meticulously examines Telstra's adoption of social media marketing, highlighting both its advantages in terms of increased brand visibility and customer engagement, as well as its disadvantages, such as the risk of cybercrimes. The report further explores Telstra's strategies for stakeholder management, emphasizing the importance of clear communication and ethical practices. It also outlines the significance of setting objectives, resource planning, and the creation of action plans to achieve business goals. The analysis includes an examination of employee training, performance evaluation, and the establishment of supplier relationships. Overall, the report provides a comprehensive overview of the leadership principles and strategic approaches that contribute to organizational success, using Telstra's practices as a practical illustration.

Running head: LEADERSHIP IN BUSINESS
Leadership in business
Name of the student:
Name of the university:
Author note:

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LEADERSHIP IN BUSINESS
Answer 1
For making the purchases easier, Telstra has adopted social media marketing. This has
been advantageous for the company in terms of increasing the trafficking of the audience
towards the brand image. This means is innovative, which has ceased the practice of standing in
long queues for recharging their mobiles or getting prepaid and postpaid connections. With the
advent of social media, the customers can get these services at their home with just a click
(Nahavandi 2016). Increase in the sales revenue and addition in profit margin is one of the other
grounds, which has enhanced the reputation of Telstra. Amidst all these positivity, the aspect of
cyber crimes has adversely affected the productivity of Telstra. These examples project both the
advantages and disadvantages of the adoption of social media for Telstra personnel. Providing
training to the employees about effective and judicious utilization of the machines would help
the personnel to overcome the challenges.
Answer 2
Social media is one of the best means for the Telstra personnel to establish contact with
the stakeholders. Uploading the newly launched products and services on the social networking
sites and the official websites helps the stakeholders to select the required product. Along with
this, conducting sales exhibition for the newly launched products and services would attract large
number of stakeholders and investors (Goetsch and Davis 2014). From this, Telstra can choose
their target market, which would improve their focus. Organizing meetings and conferences
would help the personnel to maintain the stability in the relationship with the stakeholders.
However, rationality needs to be applied in contacting the stakeholders, as one wrong step would
lead to conflicts, discriminations and harassments, destroying the order and harmony of the
company as a whole.

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LEADERSHIP IN BUSINESS
Answer 3
Identifying the objectives and goals helps the employees of companies like Telstra to
envision short term goals. This prepares them to undertake challenging tasks for the
enhancement of personality. Setting of objectives is equally important prior to the initiation of
the business projects. Within this, speculation of the stock of resources is a crucial factor, which
helps the personnel to make calculations and estimations about the status of the activities with
the current possession of resources (Jeston and Nelis 2014). Herein lay the importance of making
plans, which involves the nature and levels of resources needed. This enhances the understanding
of the personnel in terms of the amount and quantity of resources needed for achieving the
successful completion of the allocated tasks. If objectives are set well in advance, the personnel
can purchase additional resources if necessary. After the completion of the tasks, analyzing the
exposed performance is important in terms of assessing the ways and mean adopted for doing the
tasks. This assessment is done in order to see if the identified objectives have been fulfilled
through the adopted methods.
Answer 4
Plans help the personnel of companies like Telstra to systematize the activities according
to their priority. Using templates for constructing the plans enhances the clarity of the personnel
in terms of the needed resources, their allocation, strategies needed for allocation, the risks
involved in implementing the strategies and resource allocations and the steps taken to minimize
the identified risks (Peteraf, Gamble and Thompson 2014). The following is the proposed action
plan, which Telstra might use for achieving efficiency in the business activities:
Activities Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8
Identifying
and

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LEADERSHIP IN BUSINESS
specifying
the
objectives
Planning
the
resources
needed
Allocation
of the
resources
equally
among the
employees
First round
evaluation
Identifying
the risks
involved
in the
proposed
plans
Proposing
strategies
for
mitigating
the
intensity
of the risks
Final
evaluation
Table: Action plans for Telstra

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Answer 5
At the initial stage, a draft of this plan would be send to the managerial authorities for
getting their written approval. After receiving this approval, the employers would brief the plan
to the employees. This would be done in the form of meetings and conferences to take the
opinions of the employees about the constructed plan. Within this, budgets would be planned
After the approval of all the personnel, the plan would be implemented, making the personnel
aware of the fact that their performance would be duly monitored by the management through
practical tests and CCTV surveillance (Goetsch and Davis 2014). This monitoring would help
the managers to assess the progress in terms of the planned budget and the specified objectives.
Answer 6
In view of the proposed objectives, high level of performance is needed from the
employees. Exposure of collaborative performance possesses flexibility for achieving completion
of the allocated tasks within the stipulated deadlines. Evaluation and analysis of the exposed
performance would bring to the forefront the major drawbacks or the things, which needs
adjustments. For this, the tasks need to be done well in advance, so that there is enough time for
these evaluations. Stable contacts needs to be established with the suppliers, well in advance, for
getting the additional resources for making up the encountered emergencies (Peteraf, Gamble
and Thompson 2014). Late contacts would compel Telstra personnel to get inferior quality
supplies, which is bound to result in customer and employee turnover. Consciousness towards
these aspects would upgrade the standard and quality of the products and services.

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References
Goetsch, D.L. and Davis, S.B., 2014. Quality management for organizational excellence. Upper
Saddle River, NJ: pearson.
Jeston, J. and Nelis, J., 2014. Business process management. Routledge.
Nahavandi, A., 2016. The Art and Science of Leadership -Global Edition. Pearson.
Peteraf, M., Gamble, J. and Thompson Jr, A., 2014. Essentials of strategic management: The
quest for competitive advantage. McGraw-Hill Education.