Analysis of Leadership Qualities, Theories, and Impact on Amazon

This report provides a comprehensive analysis of leadership within Amazon, examining the qualities of effective leaders, with a specific focus on Jeff Bezos. It explores various leadership theories and models, including autocratic, transformational, and the Great Men theory, and how these are applied within the company. The report assesses the impact of leadership styles on Amazon's operations, employee relations, and overall business objectives. It highlights the importance of qualities such as accountability, empathy, and positivity, and how these contribute to Amazon's market leadership in e-commerce. Furthermore, the report references academic sources to support its findings, providing a well-rounded view of the subject and its implications for organizational success.

ASSESSMENT

Table of Content
Introduction
Quality of leadership
Theories and Models of leadership
Impact of leadership on Amazon
Conclusion
References

INTRODUCTION
Leadership is a crucial business activity that refers to guide,
lead as well as motivates employees in an efficient manner
to attain predefined objectives. Leaders play a crucial role
in overall development of employees. It is analysed that
leaders felicitate effective communication within company
to accomplish organizational goals.

Quality of leadership
Accountability: It is an essential quality of leaders that
refers to the quality of leaders to take the responsibility of
work done by them. It helps to influence employees in an
efficient manner. There are several decisions are taken by
leaders on regular basis. So, they are required to take
accountability regardless of outcomes. It is analysed that
Jeff Bezos always take accountability of his work in order
to influence employees in an efficient manner.

Cont…
Empathy: To become a good leader, it is really essential to
have empathy as it helps to maintain better relationship
with employees by providing appropriate solutions of their
problems. In addition, it is also essential to maintain
positive environment at work place where people can easily
coordinate with each other. Jeff Bezos is a leader who
always understand the situation of employees and try to
provide best solution. With this, they are able to maintain
positive relationship at work place.

Cont..
Positivity: There are several ups and downs occur during
attainment of goals. So, it is really essential to stay positive
and never give up to attain predefined objectives. Leaders
always took obstacles and challenges in positive manner
that is essential to influence employees within company. It
is monitored that Jeff Bezos, is highly enthusiastic, positive
person who always remain passionate about goals.
Therefore, Amazon is able to maintain a position of market
leader in the field of ecommerce.

Theories and Models of leadership
There are several models of leadership are formulate in
order to help leaders to perform their roles and
responsibilities in an efficient manner. Different theories
used in Amazon are given as under:

Cont…
Autocratic leadership: It is a traditional method of
leadership in which leaders keep control over
employees and all the necessary decisions are taken by
one superior person. Here, human resources are not
consider as crucial elements of company thus leader
provide them direction to perform assigned task
effectively.

Cont…
Transformational leadership: In transformational
leadership, leader works with team and provides
proper guidance to team members so that they can
achieve predefined goals and objectives. Here, leaders
set a vision and communicate it to employees with an
aim to provide them direction.

Cont..
Great men theory: It is analysed that some people have
traits and characteristics inherent in their personality from
birth that is essential to acquire higher positions of power
and authority. With these capabilities, they are able to take
effective decisions for growth and success of whole
company. A leader set vision for followers so they get a
direction in order to accomplish set goals. It is analysed
that Jeff Bezos is also a good example of great men theory
that make him enable to handle workforce of company in
an efficient manner.

Cont…
With the above discussion, it is analysed that Jeff Bezos
undertake transformation style of leadership in order to
manage employees in an efficient manner. Here, they
communicate with employees effectively and provide them
direction in order to attain set goals in stipulate period of
time.

Impact of leadership in Amazon
It is analysed that Jeff Bezos is great leader that helps to
guide as well as lead employee in an efficient manner. In
addition, there is transformational leader is followed by
leader of company which make them enable to
communicate with employees in an efficient manner. They
allow employees to come ahead and give suggestions for
betterment of company. It helps to maintain effective
relationship at work place and minimize conflicts arise at
work place.

Cont..
It really help to attain business objectives in an efficient
manner by setting vision for work force. With this, they
provide direction to employees that is crucial to accomplish
desire goals. With the analysis of leadership style of
Amazon, it can be said that it will help to maintain better
relationship between employer and employees that will
help to minimize conflicts at work place.

CONCLUSION
With above analysis, it is analysed that leaders are the key
person of company and play crucial role in overall
development of an organization. It can be concluded that
there are several theories as well as models are followed by
leaders in order to guide employees in an efficient manner.
Discussion has been carried out regarding impact of
leadership style within company.

REFRENCES
Bush, T., Bell, L. and Middlewood, D. eds., 2019. Principles
of Educational Leadership & Management. SAGE
Publications Limited.
Eagly, A.H. and Heilman, M.E., 2016. Gender and leadership:
Introduction to the special issue.
Oc, B., 2018. Contextual leadership: A systematic review of
how contextual factors shape leadership and its
outcomes. The Leadership Quarterly, 29(1), pp.218-235.
Robertson, J., 2016. Coaching leadership: Building
educational leadership capacity through partnership. New
Zealand Council for Educational Research. PO Box 3237,
Wellington 6140 New Zealand.