Leadership, Management, and Amazon's Business Context

This report provides a comprehensive analysis of Amazon's business context, leadership styles, and management strategies. It begins with an examination of SWOT and PESTLE analyses to identify the company's strengths, weaknesses, opportunities, and threats, both internally and externally. The report then critically evaluates how Amazon addresses its strengths to mitigate threats and weaknesses, and it compares and contrasts different leadership styles, specifically focusing on Amazon's current leadership approach. Furthermore, it recommends a suitable leadership style to match Amazon's management style and foster further growth, providing detailed justifications. The report also addresses Amazon's ethical and social responsibilities, including its obligations and responses. Finally, it offers reflections on the report's findings and conclusions, providing a well-rounded perspective on Amazon's business operations and leadership.

Context of Business.

Contents
MAIN BODY...................................................................................................................................1
1.Elaborate in detail to explain about Swot and Pestle Analysis...........................................1
2. Critically comment on how the company is addressing their strength to negate Threats and
Weakness affecting their opportunities..................................................................................5
3. Compare and contrast the different styles of leadership. Comment on the current leadership
and management style of Amazon.........................................................................................5
4. Recommend a suitable leadership style that will match their management style and helps
Amazon grow further. Provide detail justification.................................................................7
5. Comment on the responsibility, response and obligation with their ethics and social
responsibilities as per the process of Amazon evidence........................................................8
6. Discuss in detail about reflection of report......................................................................10
CONCLUSION..............................................................................................................................10

INTRODUCTION
The business is emphasis about the activities which helps to creates standard of living as
well as purpose of business is to just enhance profit effectively. Leadership and Business
environment is two different concept where it leadership derives about individual ability of
practical knowledge which helps to influence to others effectively whereas, business
environment is practise about of the scanning internal and external environment of business
related to competitive market for challenges and opportunities (Bullough, Renko and
Abdelzaher., 2017).
In this report, the organisation is selected Amazon company is based American
multinational venture which technology in Seattle, Washington which focuses on e-commerce by
cloud computing, digital marketing and artificial intelligence activities towards product and
services. It generates revenue up to $280.522 billion with having workforce more 5000 where
they served their services. As per topics are covering in following report, by examine Swot and
Pestle analysis that contains to highlights opportunity and threats, compare with different
leadership styles and management styles to justify literature review (Deasy and et. al, 2016).
Different Responsibility, Response and obligation and their ethics and social to reflect social
events as per research. Discuss evidence as in reflection which provide facts and experience
researcher applying practical theories.
MAIN BODY
1.Elaborate in detail to explain about Swot and Pestle Analysis.
Swot analysis is one of strategical planning assessment which is assort t help person or
organisation that identify strength, weakness, opportunities along with threats which is
related to particular organisation with optimum planning. In following there is a internal
assessment of Amazon company to mapped inner capabilities along with challenges and
opportunities.
Strength Weakness
 Amazon is presence in global
Economic as well as giant venture with
successful brad image in the market.
 In online retail business in which they
have become quite common in its
digital work.
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 The global ranking report 2019,
Amazon is retain 3rd position in ec-
commerce business and become one of
most influencer company at all over
world.
 The caters of Amazon is large number
of customers for every day with having
huge requirement of different type of
product and services.
 As per Amazon not intend to incur
within cost manufacturing as well as
maintaining through retailer based
stores within measure of economic
scale.
 Differentiation of bringing new product
and services within new innovation and
various attractive tagline that attract
customer (Guvhu, and Museva,, 2020).
 Amazon tend to assort cost to
leadership and also measure as per
mapping of economic scale to better
effectively control its upper and lower
costs in inventory replenishment.
 Some of few areas like Africa and India
is having less rate of profit margin as
because they allows
Opportunities Threats
 By rolling of online payment system
within Amazon within the opportunity
driven through online shopping.
 Amazon can increase its portfolio by
offerings where stocks of more product
are currently which actual way to takes
 Some of official controversies which
have caused the destruct Amazon brand
image and trending of Boycott
Amazon.
 The government regulation can also be
threat towards Amazon proceedings in
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places it in position towards strength
and having better comfort that better
translate towards high revenue.
some critical countries.
To assess Business Environment between internal and external basis, as it allows external
assessment with suggest Pestle analysis to better scrutinize and evaluate towards highlight
challenges and opportunity at the time when planning to establish their business in international
market.
In following Pestle evaluation is consider on the basis of Amazon context:
 Political: It is a factor comprise in context of government regulation policies and norms
which extend as well as regulated which derives about stability, corporate regulate
activities, operates foreign trade policy including laws on the basis of particular
perspective (Hamilton., 2018). On the basis of United Kingdom their political condition
is stable as many benefits are commence to any business leads in successful growth. The
Amazon is having many other benefits which increase its productivity and market share.
But there is implication which is Brexit market that depicts companies of United
Kingdom are not entitled for commence business in European Union regions.
 Economical: This factor highlight about condition of particular country economic
performa nce in which it allows to reflect the organisation presumes to gain high
optimum profitability which enhance to increase growth interest rate, exchanges rates
along with disposal income that suits for business. There is wide scope of Amazon
business in UK economic perspective where where market acquire international market
which increase the growth of business, and the value of UK currency is much higher
where company could gain better productivity. Meanwhile, certain factor are comprising
which is uncertain in such as recession and inflation can reduce the growth of business
performance.
 Social: As per this factor, the social culture of any specific country basis is evaluate
through population and different culture which driven to reflect about people's
behaviour and attitudes. In United kingdom, two factor are divides as demographic
geographic aspect. The Amazon venture can approach their product and services to
deliver in United Kingdom region by consider demographic factor and identifies people
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traits through age, gender, caste and religion that provides benefits to company in long
term basis (Khajeheian., Friedrichsen and Mödinger., 2018.). In current situation
Amazon has gain more advantages from Covid-19 because many offline business have
faces huge loss in which Online business is gain more positive outcomes by providing
all facilities to people through online platform.
 Technological: As having fast rapid changes of technology which tend to initiates for
better wider scope that changes the infrastructure as well as working process by setting
benchmark. On the basis of technology as per wider range where they generally
promotes to management in three different ways (Lubberink and et. al., 2017). It
promotes with an initiative that enhance to manufacture to produce goods and services
in term of effective manner. As Amazon has owns to opted advanced technology such
as electronic approach which allows Artificial intelligence type sources that helps to
optimise better business mobility in an effective as well as productive manner.
 Environmental: This is one of factor which mainly determines on focuses about
environment related activities with ethical regulation operates and reduces unethical
business term. As Amazon is type of E-commerce business, the rules which
environment follows as per not promoting any d unethical content which influence
towards natural environment. This aspect of business comprises about to relevant some
changes in environment. Some of the factor which enhance to raises environmental
program as well as raising business that sustainability. Meanwhile, within increasing
popularity of low carbon within lifestyles that provides excellence for industry. Through
competitive advantages that allows strategy that increase cooperative to increase ability
of competitive advantages.
 Legal: According to this factor allows to better understand about employment laws that
focuses on legal requirement basis. The affect of legislature can prevails more
proceedings which enables to work discipline for better analysis model. To optimum
development product raising through societal with consumer safety. In Amazon
company they follows certain legal compliances which help to employment laws which
implement in United Kingdom such as National Minimum Wages, Gratuity that ensures
long term success through better compliances which understand right form of business
laws that protect from unethical.
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2. Critically comment on how the company is addressing their strength to negate Threats and
Weakness affecting their opportunities.
As per above part of analysation of Swot and Pestle analysation within environment
which is describes within favourable and unfavourable outcomes To evaluating in detail external
environment towards Political and Economical factor can creates implication that commence to
reduce towards growth of Amazon productivity (Rialp-Criado and Komochkova., 2017). But
due to social factor Amazon can gain more opportunity to driven their business in new platform
of online such as Covid-19, Amazon approach this strategy as better business expansion that help
to gain more competitive advantages. Moreover, Swot Analysation is explains about strength,
weakness, opportunity and threats of Amazon company. As per above it enhance essential
information which provides more related internal and external capabilities of Amazon, where
strength of venture that creates wide technology in E-commerce business which regulates in
online platform. They have high market share in which provides various kind of product that
helps to increase competitions and reduces with other rivalry to tend for better presuming
business in aggressive marketplace.
3. Compare and contrast the different styles of leadership. Comment on the current leadership
and management style of Amazon.
Leadership: It is an art of motivating and practical skill encompassing the ability of the
individuals or group towards achieving the common goal of the organisation. This can also mean
directing the employees and colleagues with different strategies to meet the need of the
company. With the view point of Amazon company it have a better leadership skills which uses
by the leaders to guide their employees in order to attain their accomplish goals.
Leadership styles:
Authoritarian leadership style : This is also known as autocratic leadership. That
compasses personal dominance, strong centralized authority and control over the subordinates
and workers without questioning obedience. Rules are important in this style and clearly defined
and communicated through this number of mistakes reduces and provide consistent results. In the
situation of amazon company they has a autocratic leaders that have power to take effective
decisions for measuring activities and employees performance.
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Coaching leadership style : This involves and facilitating the recognition of the
strengths, weaknesses and motivations of the team members that helps in improving each
individual (Rubio and Picardo., 2017). This type of leader assist team members in setting smart
goals and then provide regular feedback with the challenging projects to promote growth. In
perspective of amazon company they use leader approach which provides them feedbacks and
opportunity to grow professionally as well as personally.
Participative leadership style : This is also defined as democratic leadership style,
which allow input from whole team members in the decision making process . It encourages
employees to give their contribution. As per amazon it has a leaders with the liberal attitude
which allow the members of the team to give their opinion and contribution to take a effective
decision that provides motivation and a job satisfaction,
Compare between leadership style
Basic points Authoritarian
leadership
Participative
leadership
Coaching leadership
Meaning This is refers to the
style which has a
centralized power and
control over the
decision making
process
This approach allow
every team member to
give their contribution
and opinion in the
decision making
process
In this approach leader
behave as a coach and
looks for where
opportunity exist for
the employees.
Authority Here authority is
centralized only leader
can take the decision
In this approach
authority is
decentralized team
members also have a
power to take
decisions.
Here power of
authority depends
upon conditions or
requirements.
Current leadership style and management style in amazon :
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As in a current scenario amazon company where their leaders using visionary leadership
style that encompasses them to looking forward to the future and take steps to get there. And that
help in to focus on the customer services and motive them in order to retain for the long term
through offering product and services by considering their needs and preferences (Saleh, and
Watson , 2017). As Jeff bezos who is a founder of amazon company states that he will take long
term perspective and he will never choose to optimize short term results at a expense of the long
term disadvantage. Leaders in the amazon believes in the future and long term vision that set
higher standard within higher expectation to grow company's performance and brand image. The
management style used by the amazon that emphasis the manager to take decision to achieve
accomplish organisational goals and collocate the work as per the guidance of higher authority
(Stiegler, Heinemann and Bussian, 2016). Managers use paternalistic management style in which
manager value knowledge and social skills and often go out their way to provide opportunities to
improve business performance and interpersonal skills.
4. Recommend a suitable leadership style that will match their management style and helps
Amazon grow further. Provide detail justification.
Through above part of leadership and management style explains about Authocratic,
Participative and Coaching Leadership that one of is utilise by Amazon company in better
format. The suitable leadership style is Participative leadership style is because making engage
between employees and manager come together in every task oriented work , this also helps to
building better relationship between them. For approaching management style where they both
focuses towards more employees or staffs suggestion that mapped situation to handle and
customised thing in effective manner.
To elaborates difference between Participative Leadership style and Paternalistic
Management style in Amazon company background.
Participative Leadership Style Paternalistic Management Style
It is leadership style that provides team inputs
which is mainly determines to approach better
decision making and having optimum
systematic process.
The leadership style enhance to commence
under concern with family with other ones
where manager facilitates positive working
environment. By approaching different concept
of positive benefits for generating more
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competitive advantages that enhance better
managerial goal accomplishment.
5. Comment on the responsibility, response and obligation with their ethics and social
responsibilities as per the process of Amazon evidence.
Business Environment: According to this term in organisation where it follows the
tradition on which particular business is having practises involvement towards social
responsibilities, ethics and other activities which governed regulates in Amazon venture through
utilising towards accomplish business objectives (Taucean, Tamasila and Negru-Strauti , 2016).
There are describes of corporate social responsibilities within ethics that comprise to refers about
better development of society. In following there is business environment component which
helps to develop business development society.
 Corporate Society Responsibility: This activity is address about own starts of
business related models or that helps to contain major responsibility that company
precives which increase the development the wealth of stakeholder and public. Along
with practises of corporate social responsibility in Amazon company where it helps to
increase the brand value in competitive marketplace that also enhance better balance
program for effective communities. The company is reliable towards measuring their
business activities which must secured towards overall highly influence as per
consumer perception towards better goods and services.
Responsibilities Better Cost saving benefits: By approaching effective factor which incraese
sustainability business practises where other type of benefits enhance lower level of
environment. By regulating of product and services to better utilising of enhance less
packaging. Through Amazon company tends to approach outstanding packaging within
recycling of wastage material into productive. Amazon follows best out of waste
philosophies in which they convince to their customer for buying standard quality of
product which emphasis further benefits as well as it save the expenses.
 Employee Loyalty: In perspective of corporate social responsibility where particular
company manager is reliable to provide better training and development and also
facilitates the ethical base behaviour and having optimum values that create better
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design within their own sources. In context of organisation highlight corporate social
responsibility as per effective manner. As per Amazon concept it enhance to increase
extra wages to employees on the basis of their extra ordinary performance which reflect
their behaviour towards company.
Obligations
The implementation of Corporate Social Responsibilities there is obligation which
reflects through unfortunate and public limited along with primary function towards state, it can
not consider for any particular job as it is related towards private sector. The Amazon is having
their corporate statutory responsibility which necessity to require in any specific country
(Terziev,, Georgiev and Georgiev., 2017). Under this act of Corporate social responsibilities
there are thousand of companies which fulfilling their quota of CSR spending this measure is
appearing in proper systematic way. Business Ethics: As per this term defines about moral philosophies that tends to involve
in discipline which having concerned for enhance better understanding towards moral
goods and bad or right theory in any aspects. Thus, it majorly implements the theory
which highly indicates of better regulation of follows disciplinary working related
aspects.
Ethics Responsibility: Ethics plays an important responsibility in terms of provides about better
resource which helps to fulfil ethical obligation. To accomplish ethically creates systematic and
compliance oriented to conduct better hiring and skilled employees (Vitari and Raguseo., 2020).
To consider Amazon company where manager design policies and norms where set of rules and
regulation involves through workforce need to commence practise which effect customer society
and different culture.
Ethics Obligation: The obligation relates towards common related job in which roles and duties
is related with business that relate to hiring potential workforce. It support to maintain better and
effective healthy and positive environment. Whereas, Amazon administrative department facing
implication and challenges to not attain for effective recruitment and selection procedure. Hiring
are commece in two types internal and external factor, in both of practise of hiring basis
company is well versed to approach candidates from external sources which provides great
exposure to attain different type of people to select. But due to some internal reference hiring
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behalf of manager where employees not attain proper fair judgements because manager influence
is more to select people a per their recommendation.
6. Discuss in detail about reflection of report.
At the time of preparing their report process some of important points and including my
experiences which I explore in business related activities which related to E-commerce working
responsibilities and how their management practises implement towards higher growth. There
are some findings which evaluate evidence in terms of company background research. The
company which opted for my research report is Amazon, it is one of most influence E-commerce
business related of online deliverable of product and services (Uchihira., Ishimatsu and Inoue.,
2016). By implies some assessment related with external and internal business environment in
which I have gain many information related from Pestle and Swot analysis. I evaluate and
categorised in opportunity and threats that reflect about their business expansion is more in
worldwide that allows more competition from other online business.
Meanwhile, Swot helps to support in my research to identifies about internal and external
advantages where strength of Amazon is one of most top retailer e-commerce company who
serving globally but threats that I measured is many other retailer companies are present to
provide online services like Walmart (Yrjölä., Ahokangas and Matinmikko-Blue., 2018).
Theories of leadership and management style that makes my report more wider in terms of better
experiences and knowledge where it learned in detail roles about leaders and manager. Apart
from it, I have utilise some of business environment concept about which defines more
responsibilities and obligation which propounded in effective manner. The main concerned
towards society development which it should not get impact overall business activities that
effectively contribute towards society development.
CONCLUSION
Through from above report of Context of Business is come up with conclude about first
phrase with external and internal analysis of company through Swot and Pestle analysis in which
Political and Economic are one of factor which most conflict creates in business growth. By
explaining better opportunities and threats about Pestle and Swot analysation which having
involvement towards e-commerce venture. Capabilities of Amazon as strength can reduced or
minimise its level of threats by manufactured substitute product and service can overtakes
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competitors market. To describes different leadership styles which discuss Autocratic,
Participative and Coaching leadership along with highlight one of better leadership and
management leadership style towards company perspective growth. Management styles is
determines more corporative where manager prevails more positive related environment in
effective manner. Through Corporate Social Responsibility and Ethics along with their
obligation and responsibilities which allows to provide ethical regulation. In last section there is
reflection in report findings as well as positive outcomes scrutinize to implement theories and
managerial styles.
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