Leadership and Management Strategies in Operations: Amazon Analysis

This report examines leadership and management principles within the context of Amazon's operations. It begins by comparing the roles and characteristics of leaders and managers, highlighting their distinct responsibilities in guiding organizational activities. The report then delves into how these roles and management functions apply in various situational contexts, particularly in response to challenges like fluctuating costs. Different leadership theories and models are explored, including contingency, behavioral, situational, and system leadership, demonstrating their application in enhancing employee performance and adapting to market dynamics. The analysis extends to key approaches in operations management and the roles of leaders and managers in achieving business objectives. Furthermore, the report discusses factors within the business environment that impact operational management and decision-making. By analyzing Amazon's strategies, the report provides insights into effective leadership and management practices in a dynamic business environment, emphasizing the importance of adapting to market changes and motivating employees to achieve organizational goals. This report is available on Desklib, a platform offering AI-based study tools and past papers for students.

MANAGEMENT
AND
OPERATION

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Comparison of different role and characteristics of a leaders and manager ......................1
P2. The role of a leaders and the functions of a manager apply in various situational context . 3
P3 Different theories and model of approach, including situational leadership and system
leadership and contingency.........................................................................................................4
TASK 2 ...........................................................................................................................................5
P4 The key approaches to operations management and the roles that manager and leaders that
play..............................................................................................................................................5
P5 The importance and value of operation management in achieving different business
objectives.....................................................................................................................................6
P6. The factor within business environment that impact upon operational management and
decision making by leader and manager.....................................................................................7
CONCLUSION ...............................................................................................................................8
REFERENCE...................................................................................................................................9

INTRODUCTION
Operation and management are two factors which determined as the main strength of any
organisation. These two factors aid to accomplish different types of activities of company in
proper manner (Kato and et.al 2015). There are various types of operation and managing of
different work in the organisation is done in the guidance of leaders and manager of the
organisation. Managers and leaders are the two individuals of organisation which plays a
significant role in order to manage and control various operations of organisation in proper
manner. in this report Amazon is the company which deals with the online marketing. In this
report it is explains about the different types of approaches of leadership and define the roles of
manager in order to enhance the capability and efficiency of organisation in proper manner. The
contingency and situational theories of leadership play an important role in order to maintain the
activities of organisation in proper manner.
TASK 1
P1. Comparison of different role and characteristics of a leaders and manager
There are different types of operations which and functions which are operated and
managed by the manager of organisation. Managers and leaders are the two individuals who
performed different types of activities under one roof of organisation but their roles and
responsibility are different which are related to the different types of organisation in proper
manner. Leaders are the person which defines the roles and responsibility of employee which
helps to accomplish different operations of organisation in proper manner. whereas the manager
are the individuals which guide the leaders in order to perform different types of activities of
company in proper manner (Bartlett and Beamish, 2018). The definitions of manager and leader
are given below:
Manager: Managers are the individuals who are responsible for controls and manage the
different task of company in proper manner. They put their effort in order to perform different
types of functions of company in effective manner. they also monitor the performance of
different employee working in the organisation and give them directions to complete work in
stipulated time period. Manager of Amazon Plc is also give appraisal on the basis of different
activities which are perform by various employee. It also implements different types of strategies
in order to enhance the skills and knowledge of employee working in enterprises.
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Leaders: Leaders are the individuals which motivated various employees in order to perform
different types of operations in proper manner. They play a significant role in order to boost the
morale of employee to achieve goals and objectives of organisation. There are different
approaches of leadership which is implemented by the leaders. The main objective of leader is to
create a environment to accomplish different types of functions of organisation in proper manner
(Brown and et.al., 2013). They inspire the various employees to perform their work to
accomplish vision and mission of company. This aids to attain effective outcomes and also
increase the productivity of organisation. Here comparisons of different roles and characteristics
of manager and leaders are described below:
Managers Leaders
These are the person who set objectives of
organisation which aids to increase the profit
level of Amazon plc.
Leaders are the individuals who motivate
their employee to attain the objectives of
organisation in proper manner which is set by
the manager.
Managers play important roles to implement
different types of strategies and policies
which aid to perform different function and
operations of organisation in proper manner.
Leaders communicate with the employee in
order to perform different types of work
according to the policies and strategies which
are directed the manager of organisation in
proper manner.
Manager give directions to the leaders which
is given by upper level of management
Leaders guide their employee to perform
different types of activities as per the given
direction by the manager of Amazon Plc.
The major role of manager is to prepare
effective plan in order to increase the level of
profit of company (Hitt, Xu and Carnes,
2016).
The leaders play a significant role to
motivate and guide their employee in order to
work as per the implemented plan.
There are different functions of manager and role of leaders are describe below:
Planning: The most important functions of Amazon Plc is to prepare an effective plan and set
goals of the organisation which aid to increase the level of profit and also increase the rate of
sales of different products in marketplace.
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Directing: The manager of Amazon Plc is to direct and assigned different types of task and
leaders are supposed to play an important role to build team and guide to complete work in
stipulated time period (Golicic and Smith, 2013).
Staffing: The major function of manager of Amazon Plc is to recruit and hire expert employee
which aids to accomplish different types of task in effective manner.
Coordinating: There are different strategies which are formulated by the manager of Amazon
Plc is coordinate different department which are performing different types of work within
organisation. The major role of leaders is to coordinate with different types of employee working
in organisation which helps to perform different types of operations of organisation in effective
way.
Controlling: There are different types of strategies which are performed and prepare by
manager in order to controls and monitor the performance of organisation. The role of leaders is
verifying the result which impact on the performance of organisation.
Amazon Plc. Is the company which deals with the E-commerce company which implement
different type leadership approaches which helps to guide and direct different employee to
perform different types of functions of organisation.
P2. The role of a leaders and the functions of a manager apply in various situational context
There are different function and roles which are performed by the leader and manager of
Amazon Plc which aids to accomplish goals and objective of company in stipulated time period.
Manager of company implement different style of leadership which aids to regulate their
employee in proper manner. As this company is facing with the different problems like hike in
price of petrol, material and many equipment which reduce the performance of company. So
manger of company implements different strategies which aid to increase the number of sales of
different products. It also focuses on to increase skills and knowledge of employee working in
organisation which aids to generate large number of revenues. It also implements different
theories of leadership which are benefit the manager and leaders of Amazon Plc which deals
with present situation of increased in price off different products and production cost (Crevier,
Cordeau and Savard, 2012). By implementing different theories the manager of Amazon Plc
implement different traits which aid to reduce the price of different products and services. This
ads to motivate their employee in order to perform their work by adopting new and advance
technology which help to lower the cost of production and also remove different types of issues
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and problems which are arises during the performing different types of operations within
organisation. These efforts aid to set the standard of performance of employee and through
creating an effective environment of trust and credibility. There are different theoris of
leadership which aids to motivate their employee to perform their work in effective way. So it
helps to attract larger number of customer in the marketplace (Ashby, Leat and Hudson-Smith,
2012). As this company deals with the E- commerce company so there is necessity of employee
to behave with the customer in proper way. The different theories of leadership are described
below:
Contingency leadership theory: This theory deals with the modification made in different
strategies as per the change occurs in various situations. In this leaders play an important roles in
order to motivate their employee to ascertain changes in performing different operations which
aid to inculcate with the challenges and problems which are arises in marketplace. The manager
of Amazon Plc consider the cause to implement this theory which helps to implement some
changes in different operations and also reduce the price of different products by implementation
of new and advance technology. This theory controls the unwanted steps which hike the price of
different products which are ascertained by the different suppliers. So the manager needs to
change in the policies of organisation in proper manner.
Behaviour theory: The manager needs to follow different strategies and policies which aid to
enhance the performance of company in proper manner. This theory is implemented by the
manger to increase the capability of employee which helps to deliver different types of products
in stipulated time period. Where the leaders implemented effective communication channel in
order to know the different issues and problems of different employee working in Amazon Plc
P3 Different theories and model of approach, including situational leadership and system
leadership and contingency
There are different types of leadership style is ascertain by the organisation to enhance
skills and knowledge of employee working in organisation in proper manner. The leaders and
manager of Amazon Plc is to direct and guide different types of employee working in
organisation in proper manner. There are various types of activities of organisation are
performed by the employee by implementation of these leadership approach it aid to maintain
effectiveness in performing various activities of organisation in proper manner (Singhal and
Singhal, 2012). This leadership helps manager and leaders to modify their strategies in order to
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compete different rivals present in the marketplace. Amazon Plc modifies their policies and
strategies at regular interval of time to attract large number of customer and maximise the level
of profit of company in proper manner. these kind of leadership style implemented by the
organisation in order to accomplish different types of task of organisation stipulated time period
there are different types of leadership styles are describe below:
Situational leadership: This leadership style is concerned with the skill and knowledge of
employee working n organisation. It concerned on to increase the skills and knowledge of
employee working in organisation to inculcate with the different condition of market. There are
different rivals are present in the marketplace which tends to reduce thee performance of
organisation. So this theory is applied by manager and leaders of the Amazon Plc to inculcate
with the issues and challenges of organisation according to the present situation of marketplace
(Littlefield and et. al CommVault Systems Inc, 2016).
System leadership: This theory is implemented by organisation in order to control and manage
the various activities of organisation in proper manner. it helps to determine the needs and want
which is made by employee in order to accomplish different operation of Amazon Plc. This
leadership also reduce the different types of operational cost which is used in delivering of
different products to the customer in effective way. The main aim of this style is to fulfil the
demand and desire of different customer and also monitor the performance of different
employee. The management objective plays an important role in order to eliminating different
types of issues which are arises during performing different types of activities by sharing
decision making process with various employee and manager are combine to fulfil the different
task in proper manner.
TASK 2
P4 The key approaches to operations management and the roles that manager and leaders that
play
The management of different operations is the most important factor of company in order
to control and manage the different functions of organisation in proper manner. This leads to
deliver the qualitative service to the different customer in stipulated time period it deals
implemented different strategies in order to design new products which aid to increase the
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productivity of organisation in proper manner. The company follow the situational context
approaches for operation which are described below:
Scheduling: This is most essential approach for the manger of Amazon Plc to prepare effective
plan in order to accomplish demand and desire of customer. The manager needs to direct these
plans to leaders in order to execute different stage of plan in proper manner.
Organising: The manager needs to implement different resources in order to complete the target
in proper manner. The major responsibility of manger is to utilise different resources which are
allocated by leader in effective way. The leaders should also implement new and advance
methods in order to deliver the service to the different manner (Jørgensen and Zaccour, 2012)..
Directing: The manager of needs to provide proper direction in order to execute different steps
of plan which helps to produce different types of products within stipulated time period. The
leader should guide the different team which are involved in performing different operations of
Amazon Plc in effective way.
There are many other approaches and roles of leaders and manager in order to accomplish
the different operations of organisation in proper manner. the major role of manager an leader is
to monitor the performance of employee in order to give different appraisals which aids to boost
the morale of different employee working in the organisation . There are different strategies
which are implemented by the manger and leader to resolve the different issues and problem of
employees. The managers gather feedback from different customer after delivery of services and
consider those feedbacks which aid to produce different types of products and services to the
customer in stipulated time period. The leader plays an important role in coordinating different
department which aids to deliver the different types of services.
P5 The importance and value of operation management in achieving different business objectives
There are different operations perform in organisation in order to complete the definite
process of organisation and deliver a qualitative service to different customer. It is most
important part of the organisation which change the raw material into finished goods. There are
different processes which are interrelated with each other and aid to accomplish different types
of task which is assigned by the organisation. Amazon Plc performs implement different
strategies which helps to accomplish different functions in proper manner. The major value of
these operations is to deliver the good service and products to the customer which aids to
generate large number of revenue in proper manner. proper management of operations is to
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produce better products which helps to increase the productivity of organisation in proper
manner. The organisation needs to gather views from different customer in order to determine
their need and want. It also helps to know the different trends which are ascertain by the different
rivals present in the market and the manager and leaders took initiative steps to compete those
rivals in proper manner. so it helps to sustain the strong position in marketplace. There are
different principles by which various activities are manage and operate in effective manner:
 Implement effective strategy to design different products.
 Determine the process to implement to produce better quality of products.
 Determine the interrelation of different department in order to deliver effective service to
the customer.
 Implement new and advance technology to operate different functions of organisation in
proper way.
 This aid to improve the quality of different products which are provided by Amazon Plc
(Lord, Lord and Martin, 2012).
Operation management plays significant role in order to perform different types of activities of
organisation in proper manner. There are different issues and challenges which are inculcate with
the company. The mangers of company implement different kinds of strategies in order to
resolve the different issues and challenge which are created by the different rival.
P6. The factor within business environment that impact upon operational management and
decision making by leader and manager.
There are various factors which impact on the environment of organisation. Amazon Plc
attain success by implementing new and advance technology which directly realted to producing
different types of products. The company needs to consider different strategic decision on in
order to proper running of business. There are two types of factor which influence the
environment of organisation. The external factor which give impact on the organisation
externally whereas internal factor are the factor which affect the environment internally. As this
company is leader is providing different types of services to customer inn proper manner. There
are various strategies decision is being taken by the manger and leader in order to enhance the
performance of organisation in proper manner.
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Design of products and services: this is one of the major decisions which is taken by the
manger and leaders to make attractive design of products for example organisation implement
effective information system in order to ensure online retail service. These technologies
maximise the working efficiency off company.
Quality management: The main aim of this decision is to provide better quality of product and
services to various customer. Company implemented extensive automation technology in the
different process of producing produces and services. For example company motivate their
employee to consider the different issues made by the customer and solve it within stipulated
time period.
Process and capacity design: Organisation implemented automation section in order to
accomplish different types of functions of operations management. For example organisation
uses automatic section o operation to accomplish different operation of online retail services
which helps to attract large number of customer.
Location strategies: This strategy is concentrate over the availability of different resource in
order to accomplish different operation of organisation. Taking example Amazon have build
warehouses at different location from where the products and services. These aids to provide
different services to large number of customer in proper manner (Ashutosh, Chang and Mutalik,
Actifio Inc, 2016).
Layout decision making: the operation manger needs to regulate the different human resource
different types of material and relevant information by different layout of design that is made by
computer-assisted processes. For example company needs to use of warehouse and implement
effective layout design in order to maximisation of space in the warehouse.
So many elements are there that affect the decision making process of both leader and manager
working in a business enterprise. These factors are divided into two categories known as internal
factors and external factors. Major elements that come in internal and external factors can be
understood by the following points:
Internal factors: This aspect cover the factors that remain inside the enterprise and largely affect
the decision making process of both leaders and managers these can be understood by the
following points:
 Customers: For achieve growth and to attain its set business goals and objectives it is
very essential for a business organisation to manufacture products as per needs and wants
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of its customers. Firm can satisfy the needs of its customers by offer them quality and
featured products.
 Employees: These are known as the individuals that work in an enterprise and perform
various roles and responsibilities so company can achieve its set goals and objectives.
Skills and knowledge of workers largely affect the decision taken by leaders and various
operations execute by entity.
 Suppliers: This is known as the individual who supply raw materials to firm for
manufacture finish products for customers to satisfy their needs. Price charge by
suppliers directly affect the final price of product offer by enterprise to satisfy the needs
of its customers.
External factors: This aspect cover the elements exist outside the enterprise that affect the
decision taken by leaders and managers. For this there is a tool called PEST analysis that can be
use firm these factors can be understood by the following points:
 Political: This aspect cover the policies and strategies formulated by government that
affect the business decision and performance of an enterprise.
 Economic: This is another external factor cover the inflation and deflation rate exist
in market. Any change arises in these rates directly affect the purchase decision of
customers which affect the sale of company’s product.
 Social: This aspect covers the needs, wants and preferences of individuals living in
the area in which entity wants to expand its operations. It is very important for
manager to collect information about needs of customers before carry out production
process.
 Technology: This is related with the technology use by enterprise to carry out
business operations and to satisfy the needs of its customers. Use of new and updated
technology help in manufacture better products and this support in retain customers
for a long time period.
CONCLUSION
From the above mentioned report it has been concluded that implementing different types
of leadership style in order to maintain the effectiveness in performing different functions of
organisation in proper manner. There are different types of objectives of strategies which are
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